What is “Marketing”? Hint: It’s NOT SALES!

What is “Marketing”?  Hint:  It’s NOT SALES!

What is Marketing?  Is It More than Selling? Hint:  Start With A Deep Dive on Why Your Company Exists! Somebody on LinkedIn recently asked me for advice for a startup.  I took a look at their company page and it appeared to me that they specialized in sales, although the word “marketing” comes up in the company profile as well.  A lot of companies and…

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Questions About Managing and Training Freelancers or Employees?

Questions About  Managing and Training Freelancers or Employees?

What’s the Best Way to Manage and Train Freelancers or Employees? Hint:  Start With A Deep Dive on Why Your Company Exists! Somebody recently asked me for advice for a startup regarding freelancer and employee training and management. I took a look at their company page and it appeared to me that they specialized in sales, although the word “marketing” comes up in the company…

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SEO for Toledo: How “Long Tail Keywords” Get You Ranked on Top at Google

SEO for Toledo: How “Long Tail Keywords” Get You Ranked on Top at Google

SEO for Toledo: How “Long Tail Keywords” Get You Ranked on Top at Google.   According to Search Engine Guide:  “Amazon makes 57% of their sales from long-tail keywords.” Let that sink in for a minute….. Also, according to Niel Patel, an acknowledged leader in the SEO space (and expensive services too!), “…long-tail variations, especially those with commercial intent, convert very well.  Focus on the…

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How Can You Educate Potential Customers About Your Product?

How Can You Educate Potential Customers About Your Product?

I Fielded a Marketing Question on Another Forum Recently.   You may not be selling anything related to the product in question, but my answer applies to all businesses.  Read on! Q. )  “How Can I Educate Potential Customers To Buy My Antimicrobial Copper?   “The product is an Antimicrobial Copper coating that can be applied to common household metal surfaces like doorknobs, faucet handles, and…

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Organic Search Engine Optimization And You!

Organic Search Engine Optimization And You!

Notes About SEO Service Worth Sharing: adapted for a wider audience from an email I sent to a prospective client this week. SEARCH ENGINES ARE WHERE YOU AND YOUR AUDIENCE MEET Can your prospects find you when using search engines? If not, then a lot of business is getting away!  Organic on-page Search Engine Optimization (SEO) can definitely help win site traffic by ranking highly…

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How to Choose an SEO Provider?

How to Choose an SEO Provider?

How To Choose an SEO Provider A good SEO Provider should have ranked their own website on page one of Google Search Result for industries, categories, services, or audiences that they serve It stands to reason that if they can rank their own own efforts, they can rank yours! Further, proof of experience ranking clients in Global Markets is also a good indicator that they…

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What Is The BEST Size SEO Agency To Get YOU On Page One at Google?

What Is The BEST Size SEO Agency To Get YOU On Page One at Google?

What Is The BEST Size SEO Agency for YOUR Company to Get You On Google Page One Search Results? Spoiler Alert: I think small SEO agencies do better work.  Here’s Why: Large agencies are slower, cost more, and assign the work to mediocre hacks for the most part. “Eagles Don’t Flock” Maybe you have heard this before? The bigger the SEO agency, the more salespeople…

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SEO Rank and Directory Site Listings: Be Careful!

SEO Rank and Directory Site Listings:  Be Careful!

Adding your website to legitimate industry directory sites is a good move to create inbound links from sites with ‘related’ content. This alone won’t push your site down, and in fact will raise the volume of your ranking signals to Google. If the squeaky wheel gets the oil, then go ahead and make some noise! Let’s take a real estate website for example. When desiring…

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Monthly Programs For Continual Improvement

Monthly Programs For Continual Improvement

Monthly Programs For Continual Improvement: Many of my clients follow a strategy I teach, with a steady investment in a Web of Web’s using legitimate Doorway Sites to improve organic SEO rank or reduce PPC cost, or both, for all web presence efforts. Doorway sites are simple at first, because they are done on a tight budget as far as websites go. They are part…

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