ARE CUSTOM CODED WORDPRESS THEMES A GOOD IDEA?

ARE CUSTOM CODED WORDPRESS THEMES A GOOD IDEA?

CUSTOM CODED WORDPRESS THEMES.   Traps Creating High Cost for Editing and SEO/PPC Work For Life of Site, Even Security Risks, Slower Business Growth, and More. Delayed results and long term cost are the reasons almost nobody recommends the custom theme approach for small businesses.  It’s kind of like hiring somebody to build a car from scratch in order to drive to the airport where you…

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Will SEO Strategies Involving Keyword Repetition Hurt Your Search Engine Rank?

Will SEO Strategies Involving Keyword Repetition Hurt Your Search Engine Rank?

A reader on Quora asked the following question: Why does Google penalize excessive uses of the same keyword/terminology on the same webpage? https://www.quora.com/Why-does-Google-penalize-excessive-uses-of-the-same-keyword-terminology-on-the-same-webpage  I answered as follows: NO! NO! NO! REPETITION is NOT the same as DENSITY!   Using Keywords OFTEN and CORRECTLY is still a winning strategy. Every page should have a reason to exist. SEO Work makes that reason clear to search engine…

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What is More Important, SEO, Website Design, Website Content, or Marketing Strategy ?

What is More Important, SEO, Website Design, Website Content, or Marketing Strategy ?

Q:   What is More Important, SEO, Website Design, Website Content, or Marketing Strategy ? A:   “That Depends…” It would be important to remember why you have a website in the first place.  You want more people to know about your business… right? Not only do you want them to know about the business, but you want them to become customers.  So… how do you use…

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What is Web Development and Why Is There a Contract?

What is Web Development and Why Is There a Contract?

What is Web Development and What Does a Web Developer Do?  A web developer, also referred to as a programmer, works with clients to create designs and work primarily on the client’s website development. A web developer is usually an independent contractor or freelance web designer hired by a business to complete their website and improve their online presence. Web developers are well-versed in complex…

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Nearly A Million WordPress Sites Targeted in Attacks Since May 3rd

Nearly A Million WordPress Sites Targeted in Attacks Since May 3rd

Important News Breaking For WordPress Site Owners: WordFence Threat Intelligence Team has been tracking a sudden and dramatic uptick in attacks targeting plugin and theme vulnerabilities. The campaign began on April 28, 2020 and increased to target nearly one million WordPress sites. Due to the sheer volume and variety of attacks and sites that we have seen targeted, your site may be exposed to these…

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What is “Marketing”? Hint: It’s NOT SALES!

What is “Marketing”?  Hint:  It’s NOT SALES!

What is Marketing?  Is It More than Selling? Hint:  Start With A Deep Dive on Why Your Company Exists! Loading… Somebody on LinkedIn recently asked me for advice for a startup.  I took a look at their company page and it appeared to me that they specialized in sales, although the word “marketing” comes up in the company profile as well.  A lot of companies…

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Should Businesses Stand Tall or Hunker Down In the Age of Covid-19?

Should Businesses Stand Tall or Hunker Down In the Age of Covid-19?

Should Businesses Like Yours Stand Taller or Hunker Down In the Age of Covid-19? Maybe it’s time to stand taller online?  Or maybe it’s time to hunker down? Business is taking place even if the market might “look” like a ghost town in traditional terms…  Is it time to boost your website visibility with some SEO or PPC work to land what business there is…

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