What is More Important, SEO, Website Design, Website Content, or Marketing Strategy ?

What is More Important, SEO, Website Design, Website Content, or Marketing Strategy ?

Q: What is More Important, SEO, Website Design, Website Content, or Marketing Strategy ?

A: “Well…. That Depends”

Web Design Toledo ~ Website Design Toledo ~ WordPress Website Design

It would be important to remember why you have a website in the first place.  You want more people to know about your business… right?

Not only do you want them to know about the business, but you want them to become customers.  So… how do you use the Internet to do that?
  • Lead generation depends on SEO rank,
  • Plus attractive design and content to create engagement based on a strategy of appealing to your most likely prospect
  • Plus effective calls to action to create conversion.

Why You Don’t Need a Web Designer!

Many Web Designers can make a great looking website.  But not every good looking website creates business.  Everything has to work together.  So… you need a marketing strategist who is also a designer, web developer, and an SEO and Lead Generation expert.

Do You Want Site Traffic or Lead Generation?

SEO addresses the attention part.  You have to get people’s attention by being found online.  This leads to site traffic.  But it’s not really as simple as that.  You also need that traffic to convert to leads and then customers.  The formula for gaining a lead and converting them to a customer is “A.I.D.A.” or Attention, Interest, Desire & Action.

Attention, Interest, Desire, and Action

SEO, Design, Content, and Calls to Action have to all work together as a strategic whole.  Good design to a website is like a good suit to a businessperson.  It may be the same person inside a sharp looking business suit or in rumpled ‘casual’ attire, but somebody who has ‘dressed for success’ will close more sales!  So, right now, if your site is very dated in style, this is probably one of the reasons leads are not being generated.

What’s The Bottom Line?

The truth is that lead generation depends on SEO rank plus attractive design and content to create engagement, plus effective calls to action to create conversion.  Everything has to work together.
  • Without site traffic you have nothing
  • Traffic depends on either organic search rank (SEO and SERP), or paid ad placement (PPC), or referral from other marketing
  • Good technical SEO, on page SEO and off page SEO work together to move somebody up the search ranks, but these take time
  • If a site already ranks for some searches, it is easier to rank them for related keywords
  • Sometimes it is good to target competing niches instead of just your own niche.
  • This means we could work on getting her ranked for keywords like private schools, charter schools, homeschooling, online schools, and etc.
  • Search rank creates opportunities to generate traffic, so she has a great start.
  • Design is one of the most crucial issues for engagement because it can make a statement that fans the flames of interest into a stronger desire
  • Design provided a context for first impressions, like when a professional “dresses for success”
  • Just as the same person in different attire can make a completely different impression, the same site with a different design can generate more leads.
  • Discriminating customers willing to pay for something more than ordinary are especially influenced by good design
  • Along with design, the words and images need to promise something that the visitor wants
  • Words and images must make visitors want what they want – even more than when they started – enough to stop searching and start engaging in a conversation
  • Calls To Action (CTA’s) invite a website visitor to become a lead
  • Site visitors are more or less invisible to the site owner until they see a reason to ‘raise their hand’ and become visible
  • CTA’s are invitations to connect, ask questions, learn more, get a free report, sign up for a video chat, schedule a tour, receive a newsletter, etc.
  • Once a lead is generated, the site owner can communicate with an interested person
  • Once the lead is qualified, the site owner now has a chance to convert the prospect or customer
  • For leads that do not convert at first, a “keeping in touch” or newsletter email campaign can gradually move the leads to become customers