What is More Important, SEO, Website Design, Website Content, or Marketing Strategy ?
Q: What is More Important, SEO, Website Design, Website Content, or Marketing Strategy ?
A: “Well…. That Depends”
It would be important to remember why you have a website in the first place. You want more people to know about your business… right?
- Lead generation depends on SEO rank,
- Plus attractive design and content to create engagement based on a strategy of appealing to your most likely prospect
- Plus effective calls to action to create conversion.
Why You Don’t Need a Web Designer!
Many Web Designers can make a great looking website. But not every good looking website creates business. Everything has to work together. So… you need a marketing strategist who is also a designer, web developer, and an SEO and Lead Generation expert.
Do You Want Site Traffic or Lead Generation?
Attention, Interest, Desire, and Action
What’s The Bottom Line?
- Without site traffic you have nothing
- Traffic depends on either organic search rank (SEO and SERP), or paid ad placement (PPC), or referral from other marketing
- Good technical SEO, on page SEO and off page SEO work together to move somebody up the search ranks, but these take time
- If a site already ranks for some searches, it is easier to rank them for related keywords
- Sometimes it is good to target competing niches instead of just your own niche.
- This means we could work on getting her ranked for keywords like private schools, charter schools, homeschooling, online schools, and etc.
- Search rank creates opportunities to generate traffic, so she has a great start.
- Design is one of the most crucial issues for engagement because it can make a statement that fans the flames of interest into a stronger desire
- Design provided a context for first impressions, like when a professional “dresses for success”
- Just as the same person in different attire can make a completely different impression, the same site with a different design can generate more leads.
- Discriminating customers willing to pay for something more than ordinary are especially influenced by good design
- Along with design, the words and images need to promise something that the visitor wants
- Words and images must make visitors want what they want – even more than when they started – enough to stop searching and start engaging in a conversation
- Calls To Action (CTA’s) invite a website visitor to become a lead
- Site visitors are more or less invisible to the site owner until they see a reason to ‘raise their hand’ and become visible
- CTA’s are invitations to connect, ask questions, learn more, get a free report, sign up for a video chat, schedule a tour, receive a newsletter, etc.
- Once a lead is generated, the site owner can communicate with an interested person
- Once the lead is qualified, the site owner now has a chance to convert the prospect or customer
- For leads that do not convert at first, a “keeping in touch” or newsletter email campaign can gradually move the leads to become customers