What is Web Development and Why Is There a Contract?

What is Web Development and Why Is There a Contract?

What is Web Development and What Does a Web Developer Do?  A web developer, also referred to as a programmer, works with clients to create designs and work primarily on the client’s website development. A web developer is usually an independent contractor or freelance web designer hired by a business to complete their website and improve their online presence. Web developers are well-versed in complex…

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What is the Difference Between Marketing and Marketing Communication

What is the Difference Between Marketing and Marketing Communication

Marketing is about Consumer Needs, Not About Your Company Marketing is a discipline that should inform EVERYTHING in the organization, top down. A common definition of Marketing includes the need to address the 4 P’s of Product, Price, Place, Promotion. Some current approaches add a 5th P, which is People. Marketing activities are based on deciding why the organization exists in the first place. Marketing…

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Nearly A Million WordPress Sites Targeted in Attacks Since May 3rd

Nearly A Million WordPress Sites Targeted in Attacks Since May 3rd

Important News Breaking For WordPress Site Owners: WordFence Threat Intelligence Team has been tracking a sudden and dramatic uptick in attacks targeting plugin and theme vulnerabilities. The campaign began on April 28, 2020 and increased to target nearly one million WordPress sites. Due to the sheer volume and variety of attacks and sites that we have seen targeted, your site may be exposed to these…

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What is “Marketing”? Hint: It’s NOT SALES!

What is “Marketing”?  Hint:  It’s NOT SALES!

What is Marketing?  Is It More than Selling? Hint:  Start With A Deep Dive on Why Your Company Exists! Somebody on LinkedIn recently asked me for advice for a startup.  I took a look at their company page and it appeared to me that they specialized in sales, although the word “marketing” comes up in the company profile as well.  A lot of companies and…

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Questions About Managing and Training Freelancers or Employees?

Questions About  Managing and Training Freelancers or Employees?

What’s the Best Way to Manage and Train Freelancers or Employees? Hint:  Start With A Deep Dive on Why Your Company Exists! Somebody recently asked me for advice for a startup regarding freelancer and employee training and management. I took a look at their company page and it appeared to me that they specialized in sales, although the word “marketing” comes up in the company…

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How long before I start seeing results from my SEO effort?

How long before I start seeing results from my SEO effort?

Neil Patel, a thought leader in the SEO space, said it so well, in a recent video, that I am posting the transcript for the benefit of my SEO clients. Source:  https://www.youtube.com/watch?v=wc_uo1prLg8 How Long Does SEO Take to Work For a New Website? “This is by far my most frequently asked question that I get, “Hey Neil, my website is new and I’m still not…

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SEO for Toledo: How “Long Tail Keywords” Get You Ranked on Top at Google

SEO for Toledo: How “Long Tail Keywords” Get You Ranked on Top at Google

SEO for Toledo: How “Long Tail Keywords” Get You Ranked on Top at Google.   According to Search Engine Guide:  “Amazon makes 57% of their sales from long-tail keywords.” Let that sink in for a minute….. Also, according to Niel Patel, an acknowledged leader in the SEO space (and expensive services too!), “…long-tail variations, especially those with commercial intent, convert very well.  Focus on the…

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Should Businesses Stand Tall or Hunker Down In the Age of Covid-19?

Should Businesses Stand Tall or Hunker Down In the Age of Covid-19?

Should Businesses Like Yours Stand Taller or Hunker Down In the Age of Covid-19? Maybe it’s time to stand taller online?  Or maybe it’s time to hunker down? Business is taking place even if the market might “look” like a ghost town in traditional terms…  Is it time to boost your website visibility with some SEO or PPC work to land what business there is…

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Coronavirus Hit Your Business? If Customers Stay Home ~ Help Them Order Online!

Coronavirus Hit Your Business?  If Customers Stay Home ~ Help Them Order Online!

Affordable eCommerce Website Design for Greater Toledo Area and the World! I provide eCommerce website Design that works! Deal directly with a small business owner like yourself. No salespeople, no committees, no ridiculous hourly rates. My low overhead allows great eCommerce Website Design work at less than half what others charge.

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How Can You Educate Potential Customers About Your Product?

How Can You Educate Potential Customers About Your Product?

I Fielded a Marketing Question on Another Forum Recently.   You may not be selling anything related to the product in question, but my answer applies to all businesses.  Read on! Q. )  “How Can I Educate Potential Customers To Buy My Antimicrobial Copper?   “The product is an Antimicrobial Copper coating that can be applied to common household metal surfaces like doorknobs, faucet handles, and…

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