How do Website Design, SEO, and PPC All Work Together?

How do Website Design, SEO, and PPC All Work Together?

How do Website Design, SEO, and PPC All Work Together? Unless you want to waste a lot of time and money, a website design project should never start with design.  It should start with opportunity analysis, meaning keyword research to determine what people who could become site visitors or customers are actually searching for.  What is their felt need?  What is their motivation?  What are their pain…

Read Me

Are You Asking The Right Questions To Turn Leads Into Customers?

Are You Asking The Right Questions To Turn Leads Into Customers?

Are You Asking The Right Questions To Turn Leads Into Customers? In the book “The Innovators DNA”, authors Jeffy Dyer, Hal Gregersen and Clayton M. Christensen discuss four types of effective questions. Let’s say you’ve recently noticed fewer leads coming in through your webpage where customers can request a quote.  Look at the difference between the types of questions below in helping you formulate solutions. 1. “What is?”…

Read Me

Should You Do SEO, Build New Website or Re-Design Current Website?

Should You Do SEO, Build New Website or Re-Design Current Website?

Q.  What should you do first to increase your online lead generation and sales? SEO?  New Website?  Re-Design Website? A:  Instead of “Either/Or” The best answer is “Both/And”.  This was not a trick question but hopefully, it was a thought-provoking question.   SEO work should be done in concert with Website Design and Content Development.  When SEO and Website design are done with the right keyword analysis…

Read Me

How Much SEO Can You Get For $500?

How Much SEO Can You Get For $500?

“How Much SEO Can You Get For $500?” That’s a Good Question! The Answer is:  “How much ice cream can you get for $5.00?”  Wait…. What?  Read On! How much SEO you get for $500 may depend on where you are, what kind you want, and who made it.  Right?  I mean, if you are good with Generic Vanilla, you can get a gallon for less than $5.00 at…

Read Me

Want To Get More People To Visit Your Website?

Want To Get More People To Visit Your Website?

Do you want to get more visitors to your website?  It’s a big world out there.  People are buying what you sell, somewhere in the world, and in your city as well, probably every day.  How do you get them to your website?  A “DISCOVERY” focused marketing strategy is crucial. There are a few basic ways for your site to be “DISCOVERED”. Organic Search Engine Optimization…

Read Me

More #Technology And #Innovation in #Toledo

More #Technology And #Innovation in #Toledo

TNewTech Meetup Wishes You Happy Pi Day! Yes, there is a group of people who like learning about, discussing, and mingling with others interested in #Technology and Innovation in #Toledo! I hope to see all of your beautiful faces at tonight’s meetup. (Yes, there will be pie.) You and I could have a great conversation about #Digital Marketing for Startups or Technology Companies, #Wordpress #Web…

Read Me

“Here, I Made This For You.” Reflections on the Human Component in Business

“Here, I Made This For You.”  Reflections on the Human Component in Business

With credit to Seth Godin and http://sethgodin.typepad.com/seths_blog/2016/10/here-i-made-this.html Seth Godin’s blog today prompted some thought.  What is the value of knowing that somebody made the thing?  Or the value of knowing the somebody who made the thing.  Or the value of knowing something was made for you.  Or the value of knowing a thing was made only for you? Here is what Seth Gave us: “Here, I…

Read Me

Google Organic SEO Search Rank ~ Page One Accomplishments

Google Organic SEO Search Rank ~ Page One Accomplishments

Toledo Website Design & SEO Company Accomplishes Organic SEO Improvement in Less Than One Week! If you need to improve your search engine optimization (SEO) rank in order to get more site visitors, leads, and conversions, we can help you with that!  People often want to know how long SEO work takes to show an improvement in Search Engine SEO Rank. BIG Marketing Solutions is…

Read Me 2 Comments

What is Marketing?

What is Marketing? An old story based on asking seven blind men to describe an elephant after encountering a small part of the elephant by touch demonstrates the idea that understanding something in part is not the same as understanding it in full.  Perhaps you have heard the story? It goes something like this: One blind man was led to the side of the elephant, so…

Read Me

Digital Marketing Perspectives

Digital Marketing Perspectives I was thinking about the veritable blizzard of “How-to-do-digital-marketing” articles online when a recent snowfall blanketed our city in white.  Many people took pictures.  But most of them looked the same.  It’s easy to get a feel for what a lot of snow looks like in a wide shot.  Yes, snow is white. There is no doubt about it.  But I found that the…

Read Me Leave comment

Enjoy this website? Please spread the word :)