How do Website Design, SEO, and PPC All Work Together?

How do Website Design, SEO, and PPC All Work Together?

How do Website Design, SEO, and PPC All Work Together? Unless you want to waste a lot of time and money, a website design project should never start with design.  It should start with opportunity analysis, meaning keyword research to determine what people who could become site visitors or customers are actually searching for.  What is their felt need?  What is their motivation?  What are their pain…

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Google Adwords Clickthrough Rate

Google Adwords Clickthrough Rate

Our own Google Adwords Clickthrough rate is improving.  What about yours?  If we can do it for ourself we can do it for YOU! Your AdWords Ad can outperform those who bid more, and rank higher when SEO and AdWords are done in hamony. In fact, Good SEO can allow your AdWords Ad to rank higher than those who bid twice as much.  The seccet…

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Why You Should Do What You Do Best, and Leave the SEO to an Expert

Why You Should Do What You Do Best, and Leave the SEO to an Expert

Why You Should Do What You Do Best, and Leave the SEO or Digital Marketing to an Expert Everyone has strengths and weaknesses. A common business instinct (and potential big mistake) is to focus time and attention on what seems wrong and attempt to make corrections on your own.  But this approach means time and energy are spent on what you don’t do well.  Think about…

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How Much SEO Can You Get For $500?

How Much SEO Can You Get For $500?

“How Much SEO Can You Get For $500?” That’s a Good Question! The Answer is:  “How much ice cream can you get for $5.00?”  Wait…. What?  Read On! How much SEO you get for $500 may depend on where you are, what kind you want, and who made it.  Right?  I mean, if you are good with Generic Vanilla, you can get a gallon for less than $5.00 at…

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Can My Digital Marketing Service Help You Increase Sales?

Can My Digital Marketing Service Help You Increase Sales?

If digital marketing is important to you then chances are excellent that I can bring a broad range of business experience and digital marketing expertise to help you increase sales at any stage of business development.  You will find that I bring a broad business experience and digital marketing background to bear to help clients grow. My primary specialty is Digital Marketing including Website Design…

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Organic SEO and Local Search Placement Proof

Organic SEO and Local Search Placement Proof

Organic SEO and Local Search Placement If you are going to hire an Organic SEO expert, to accomplish local organic search engine rank and local search placement for your city, shouldn’t they OWN the search phrase “ORGANIC SEO”+”YOUR CITY NAME”? Search engine placement is both an art and science.  Don’t trust your SEO to a fast talking salesperson.  Get your SEO from somebody who has…

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Want To Get More People To Visit Your Website?

Want To Get More People To Visit Your Website?

Do you want to get more visitors to your website?  It’s a big world out there.  People are buying what you sell, somewhere in the world, and in your city as well, probably every day.  How do you get them to your website?  A “DISCOVERY” focused marketing strategy is crucial. There are a few basic ways for your site to be “DISCOVERED”. Organic Search Engine Optimization…

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Marketing And Hot Water: Advice from Seth Godin

Marketing And Hot Water:  Advice from Seth Godin

From Seth Godin, Author & Speaker on Marketing Topics: A Great Metaphor and Question From Seth’s Blog Today:  March 8, 2017 When does the water get hot? If you want a hot shower, you’ll need to turn on the hot water a bit before you step inside. It can take a while for the hot water to rise up and clear the cold water from…

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Does Your SEO Strategy Need To Be Updated?

Does Your SEO Strategy Need To Be Updated?

Does Your SEO Strategy Need To Be Updated? Search Engine Optimization (SEO) can get your web site on top of a Google Search Engine Results Page (SERP).  If you are on page one, your website can generate leads and customers.  As 2017 moves along it is important to know that what worked in the past may not work today.  The rules keep changing.  But a…

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Toledo Business News: WIN FREE Digital Marketing Services for Toledo OH

Toledo Business News:  WIN FREE Digital Marketing Services for Toledo OH

Toledo Business News: Redevelopment of Once Grand Spaces What Good Thing Could Come From Toledo? In the early to mid 1900’s Toledo Ohio was the home of Willys-Overland Motor Company which later went on to become the manufacturer of the Jeep.   Production of the Willys MB, better known as Jeep, began in 1941, shared between Willys, Ford, and American Bantam. 8,598 units were produced that year,…

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