How do Website Design, SEO, and PPC All Work Together?

How do Website Design, SEO, and PPC All Work Together?

How do Website Design, SEO, and PPC All Work Together? Unless you want to waste a lot of time and money, a website design project should never start with design.  It should start with opportunity analysis, meaning keyword research to determine what people who could become site visitors or customers are actually searching for.  What is their felt need?  What is their motivation?  What are their pain…

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Are You Asking The Right Questions To Turn Leads Into Customers?

Are You Asking The Right Questions To Turn Leads Into Customers?

Are You Asking The Right Questions To Turn Leads Into Customers? In the book “The Innovators DNA”, authors Jeffy Dyer, Hal Gregersen and Clayton M. Christensen discuss four types of effective questions. Let’s say you’ve recently noticed fewer leads coming in through your webpage where customers can request a quote.  Look at the difference between the types of questions below in helping you formulate solutions. 1. “What is?”…

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Why You Should Do What You Do Best, and Leave the SEO to an Expert

Why You Should Do What You Do Best, and Leave the SEO to an Expert

Why You Should Do What You Do Best, and Leave the SEO or Digital Marketing to an Expert Everyone has strengths and weaknesses. A common business instinct (and potential big mistake) is to focus time and attention on what seems wrong and attempt to make corrections on your own.  But this approach means time and energy are spent on what you don’t do well.  Think about…

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Thought For The Day… Zig Ziglar on Attitude!

Thought For The Day… Zig Ziglar on Attitude!

Years ago, Zig Ziglar declared, “It is your attitude, more than your aptitude, that will determine your altitude.” When Ziglar said that, a lot of people saw it as a catchy phrase or a bit of fluff from a mere “motivational speaker.” After all, Zig was a salesman. What did he know? Apparently quite a bit. 1. The Power of a Positive Attitude The latest research proves he…

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Community Support Runs Strong In Toledo ! You’ll Do Better In Toledo!

Community Support Runs Strong In Toledo ! You’ll Do Better In Toledo!

From A Recent Email Newsletter ~ Community Support Runs Strong In Toledo ~ You’ll Do Better In Toledo! Community Support Runs Strong In Toledo! Perhaps you are aware of the brand new home in Perrysburg Ohio, built by Slaske Building Company of Waterville Ohio, that was awarded in a raffle on live television at WTOL Channel 11 News in Toledo Ohio?  The goal was to support of the St Jude Children’s…

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Crucial Digital Marketing Role of Visual Images In Creating Website Visitor Engagement

Crucial Digital Marketing Role of Visual Images In Creating Website Visitor Engagement

Crucial Digital Marketing Role of Selecting The Right Images For Your Website “Website visitors “read” images faster than copy.  Then the brain make a split second decision whether or not this website holds the promise to meet a need.  If so, a desire to know more is passed along to the conscious mind for further action toward investigation and action.” Lonn Dugan, BIG Marketing Solutions…

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Marketing And Hot Water: Advice from Seth Godin

Marketing And Hot Water:  Advice from Seth Godin

From Seth Godin, Author & Speaker on Marketing Topics: A Great Metaphor and Question From Seth’s Blog Today:  March 8, 2017 When does the water get hot? If you want a hot shower, you’ll need to turn on the hot water a bit before you step inside. It can take a while for the hot water to rise up and clear the cold water from…

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Trends in Social Media Marketing: Entrepreneur Magazine Article Review:

Trends in Social Media Marketing: Entrepreneur Magazine Article Review:

Trends in Social Media Marketing:  Entrepreneur Magazine Article Review: Article Review By BIG Marketing Solutions: Trends in marketing are very much in the news these days, especially the growth of Social Media Marketing. To explain the phenomenon, Entrepreneur Magazine published “10 Tips For Millennial Marketing” an article on February 9, 2017 sharing that there may be an unheralded digital divide in this respect.  The Millennial…

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A NEW YEARS PRAYER For 2017 For the Self Employed, Business Owners, and Friends

A NEW YEARS PRAYER For 2017 For the Self Employed, Business Owners, and Friends

A NEW YEARS PRAYER For 2017 For the Self Employed, Business Owners, and Friends of BIG Marketing Solutions: May peace break into your home and office. May riches come like thieves to steal your debts. May the pockets of your jeans and your cash flow accounts become magnets for $100 bills. May love stick to your face like Vaseline and may laughter assault your lips!…

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“Here, I Made This For You.” Reflections on the Human Component in Business

“Here, I Made This For You.”  Reflections on the Human Component in Business

With credit to Seth Godin and http://sethgodin.typepad.com/seths_blog/2016/10/here-i-made-this.html Seth Godin’s blog today prompted some thought.  What is the value of knowing that somebody made the thing?  Or the value of knowing the somebody who made the thing.  Or the value of knowing something was made for you.  Or the value of knowing a thing was made only for you? Here is what Seth Gave us: “Here, I…

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