What Kind of Images Are Best For Your Website?

What Kind of Images Are Best For Your Website?

What Kind of Images Are Best For Your Website? Images don’t have to be perfect.  As an experienced Photoshop expert, in addition to being a webmaster, I can brighten, straighten, paint things out, etc to improve a useful image.  Most of us can do this 🙂 “Useful’ as used in this context refers mostly to any emotional power the image has than to any artistic…

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SEO Rank and Directory Site Listings: Be Careful!

SEO Rank and Directory Site Listings:  Be Careful!

Adding your website to legitimate industry directory sites is a good move to create inbound links from sites with ‘related’ content. This alone won’t push your site down, and in fact will raise the volume of your ranking signals to Google. If the squeaky wheel gets the oil, then go ahead and make some noise! Let’s take a real estate website for example. When desiring…

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Outdated Websites Cost More Than You Think!

Outdated Websites Cost More Than You Think Today’s Digital Consumers Expect To Do Business With Companies That Are Current. When They See A Site With Outdated Design, They Click Off. Don’t Let This Be Your Website. A New Website Might Cost Less Than The Sales You Are Losing To An Outdated Website Design.  I Can Help You With That!   

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Is SEO Now Irrelevant?

Somebody on Quora recently asked: Is SEO Now Irrelevant? Here is my answer: Wait. What? Really? Are you asking if it is important to understand how search engines rank pages? Only if you want to be found on the first page of search results for relevant search terms in a competitive landscape. Google is pretty good at figuring out the right ranking in non-competitive scenarios,…

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How do Website Design, SEO, and PPC All Work Together?

How do Website Design, SEO, and PPC All Work Together?

How do Website Design, SEO, and PPC All Work Together? Unless you want to waste a lot of time and money, a website design project should never start with design.  It should start with opportunity analysis, meaning keyword research to determine what people who could become site visitors or customers are actually searching for.  What is their felt need?  What is their motivation?  What are their pain…

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Are You Asking The Right Questions To Turn Leads Into Customers?

Are You Asking The Right Questions To Turn Leads Into Customers?

Are You Asking The Right Questions To Turn Leads Into Customers? In the book “The Innovators DNA”, authors Jeffy Dyer, Hal Gregersen and Clayton M. Christensen discuss four types of effective questions. Let’s say you’ve recently noticed fewer leads coming in through your webpage where customers can request a quote.  Look at the difference between the types of questions below in helping you formulate solutions. 1. “What is?”…

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Why You Should Do What You Do Best, and Leave the SEO to an Expert

Why You Should Do What You Do Best, and Leave the SEO to an Expert

Why You Should Do What You Do Best, and Leave the SEO or Digital Marketing to an Expert Everyone has strengths and weaknesses. A common business instinct (and potential big mistake) is to focus time and attention on what seems wrong and attempt to make corrections on your own.  But this approach means time and energy are spent on what you don’t do well.  Think about…

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Thought For The Day… Zig Ziglar on Attitude!

Thought For The Day… Zig Ziglar on Attitude!

Years ago, Zig Ziglar declared, “It is your attitude, more than your aptitude, that will determine your altitude.” When Ziglar said that, a lot of people saw it as a catchy phrase or a bit of fluff from a mere “motivational speaker.” After all, Zig was a salesman. What did he know? Apparently quite a bit. 1. The Power of a Positive Attitude The latest research proves he…

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Community Support Runs Strong In Toledo ! You’ll Do Better In Toledo!

Community Support Runs Strong In Toledo ! You’ll Do Better In Toledo!

From A Recent Email Newsletter ~ Community Support Runs Strong In Toledo ~ You’ll Do Better In Toledo! Community Support Runs Strong In Toledo! Perhaps you are aware of the brand new home in Perrysburg Ohio, built by Slaske Building Company of Waterville Ohio, that was awarded in a raffle on live television at WTOL Channel 11 News in Toledo Ohio?  The goal was to support of the St Jude Children’s…

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Crucial Digital Marketing Role of Visual Images In Creating Website Visitor Engagement

Crucial Digital Marketing Role of Visual Images In Creating Website Visitor Engagement

Crucial Digital Marketing Role of Selecting The Right Images For Your Website “Website visitors “read” images faster than copy.  Then the brain make a split second decision whether or not this website holds the promise to meet a need.  If so, a desire to know more is passed along to the conscious mind for further action toward investigation and action.” Lonn Dugan, BIG Marketing Solutions…

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