What is “Marketing”? Hint: It’s NOT SALES!

What is “Marketing”?  Hint:  It’s NOT SALES!

What is Marketing?  Is It More than Selling? Hint:  Start With A Deep Dive on Why Your Company Exists! Somebody on LinkedIn recently asked me for advice for a startup.  I took a look at their company page and it appeared to me that they specialized in sales, although the word “marketing” comes up in the company profile as well.  A lot of companies and…

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Questions About Managing and Training Freelancers or Employees?

Questions About  Managing and Training Freelancers or Employees?

What’s the Best Way to Manage and Train Freelancers or Employees? Hint:  Start With A Deep Dive on Why Your Company Exists! Somebody recently asked me for advice for a startup regarding freelancer and employee training and management. I took a look at their company page and it appeared to me that they specialized in sales, although the word “marketing” comes up in the company…

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Should Businesses Stand Tall or Hunker Down In the Age of Covid-19?

Should Businesses Stand Tall or Hunker Down In the Age of Covid-19?

Should Businesses Like Yours Stand Taller or Hunker Down In the Age of Covid-19? Maybe it’s time to stand taller online?  Or maybe it’s time to hunker down? Business is taking place even if the market might “look” like a ghost town in traditional terms…  Is it time to boost your website visibility with some SEO or PPC work to land what business there is…

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How Can You Educate Potential Customers About Your Product?

How Can You Educate Potential Customers About Your Product?

I Fielded a Marketing Question on Another Forum Recently.   You may not be selling anything related to the product in question, but my answer applies to all businesses.  Read on! Q. )  “How Can I Educate Potential Customers To Buy My Antimicrobial Copper?   “The product is an Antimicrobial Copper coating that can be applied to common household metal surfaces like doorknobs, faucet handles, and…

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Organic Search Engine Optimization And You!

Organic Search Engine Optimization And You!

Notes About SEO Service Worth Sharing: adapted for a wider audience from an email I sent to a prospective client this week. SEARCH ENGINES ARE WHERE YOU AND YOUR AUDIENCE MEET Can your prospects find you when using search engines? If not, then a lot of business is getting away!  Organic on-page Search Engine Optimization (SEO) can definitely help win site traffic by ranking highly…

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Don’t go around saying the world owes you a living. The world owes you nothing. It was here first. Don’t go around saying the world owes you a living. The world owes you nothing. It was here first.

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Praesent augue arcu, ornare ut tincidunt eu, mattis a libero. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. In elit purus, ullamcorper vel luctus vitae, venenatis eu odio. Vivamus tincidunt, urna quis consectetur venenatis, quam urna tincidunt mi, quis convallis enim dolor sed elit. Pellentesque ultricies congue lacus, eget elementum erat lobortis et. Sed non velit neque. Mauris gravida mattis…

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Praesent augue arcu, ornare ut tincidunt eu, mattis a libero. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. In elit purus, ullamcorper vel luctus vitae, venenatis eu odio. Vivamus tincidunt, urna quis consectetur venenatis, quam urna tincidunt mi, quis convallis enim dolor sed elit. Pellentesque ultricies congue lacus, eget elementum erat lobortis et. Sed non velit neque. Mauris gravida mattis…

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Don’t go around saying the world owes you a living. The world owes you nothing. It was here first. Don’t go around saying the world owes you a living. The world owes you nothing. It was here first.

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