What is “Marketing”? Hint: It’s NOT SALES!

What is “Marketing”?  Hint:  It’s NOT SALES!

What is Marketing?  Is It More than Selling? Hint:  Start With A Deep Dive on Why Your Company Exists! Somebody on LinkedIn recently asked me for advice for a startup.  I took a look at their company page and it appeared to me that they specialized in sales, although the word “marketing” comes up in the company profile as well.  A lot of companies and…

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SEO for Toledo: How “Long Tail Keywords” Get You Ranked on Top at Google

SEO for Toledo: How “Long Tail Keywords” Get You Ranked on Top at Google

SEO for Toledo: How “Long Tail Keywords” Get You Ranked on Top at Google.   According to Search Engine Guide:  “Amazon makes 57% of their sales from long-tail keywords.” Let that sink in for a minute….. Also, according to Niel Patel, an acknowledged leader in the SEO space (and expensive services too!), “…long-tail variations, especially those with commercial intent, convert very well.  Focus on the…

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Should Businesses Stand Tall or Hunker Down In the Age of Covid-19?

Should Businesses Stand Tall or Hunker Down In the Age of Covid-19?

Should Businesses Like Yours Stand Taller or Hunker Down In the Age of Covid-19? Maybe it’s time to stand taller online?  Or maybe it’s time to hunker down? Business is taking place even if the market might “look” like a ghost town in traditional terms…  Is it time to boost your website visibility with some SEO or PPC work to land what business there is…

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