What’s the Biggest Challenge To Getting Your Website Ranked on Google?

What’s the Biggest Challenge To Getting Your Website Ranked on Google? Keyword selection is the biggest challenge to getting your website to rank on Google searches. People don’t necessarily search for your products or services using the words used in your industry. The first step is the hardest. You have to determine which keywords and keyword phrases are used the most by searchers who are…

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What Are On-Page SEO and Off-Page SEO?

People often ask about the difference between On-Page SEO and Off-Page SEO. I hope the following will be helpful if you have questions about these topics. On-Page SEO means selecting the right keywords and creating original, useful, helpful, meaningful content around those keywords on your own website pages including meta tags, and visible content.  It is important for the content on your website to have…

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Is SEO Now Irrelevant?

Somebody on Quora recently asked: Is SEO Now Irrelevant? Here is my answer: Wait. What? Really? Are you asking if it is important to understand how search engines rank pages? Only if you want to be found on the first page of search results for relevant search terms in a competitive landscape. Google is pretty good at figuring out the right ranking in non-competitive scenarios,…

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What Can SEO Do For Your Website? Real World Results!

What Can SEO Work Do For Your Website Traffic? The real world SEO results examples shown below are for two different SEO clients.  Actual SEO results are shown. The first chart is for a company that wanted more traffic from a nearby city.  They now rank on page one at google for search results including appropriate search terms and the word Toledo with traffic from…

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How do Website Design, SEO, and PPC All Work Together?

How do Website Design, SEO, and PPC All Work Together?

How do Website Design, SEO, and PPC All Work Together? Unless you want to waste a lot of time and money, a website design project should never start with design.  It should start with opportunity analysis, meaning keyword research to determine what people who could become site visitors or customers are actually searching for.  What is their felt need?  What is their motivation?  What are their pain…

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Can You Do Your Own SEO Work?

Can You Do Your Own SEO Work?

Yes, You Can Do Your Own SEO Work.  Learning “HOW” to do SEO work isn’t all that hard if you can wade through the misinformation – much of it put out by Search Engines themselves in an effort to keep people from gaming the system.   When it comes to SEO, the basics are actually fairly simple. But actually doing it right is much more difficult. SEO…

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Google Adwords Clickthrough Rate

Our own Google Adwords Clickthrough rate is improving.  What about yours?  If we can do it for ourself we can do it for YOU! Your AdWords Ad can outperform those who bid more, and rank higher when SEO and AdWords are done in hamony. In fact, Good SEO can allow your AdWords Ad to rank higher than those who bid twice as much.  The seccet…

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Why You Should Do What You Do Best, and Leave the SEO to an Expert

Why You Should Do What You Do Best, and Leave the SEO to an Expert

Why You Should Do What You Do Best, and Leave the SEO or Digital Marketing to an Expert Everyone has strengths and weaknesses. A common business instinct (and potential big mistake) is to focus time and attention on what seems wrong and attempt to make corrections on your own.  But this approach means time and energy are spent on what you don’t do well.  Think about…

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Should You Do SEO, Build New Website or Re-Design Current Website?

Should You Do SEO, Build New Website or Re-Design Current Website?

Q.  What should you do first to increase your online lead generation and sales? SEO?  New Website?  Re-Design Website? A:  Instead of “Either/Or” The best answer is “Both/And”.  This was not a trick question but hopefully, it was a thought-provoking question.   SEO work should be done in concert with Website Design and Content Development.  When SEO and Website design are done with the right keyword analysis…

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How Much SEO Can You Get For $500?

How Much SEO Can You Get For $500?

“How Much SEO Can You Get For $500?” That’s a Good Question! The Answer is:  “How much ice cream can you get for $5.00?”  Wait…. What?  Read On! How much SEO you get for $500 may depend on where you are, what kind you want, and who made it.  Right?  I mean, if you are good with Generic Vanilla, you can get a gallon for less than $5.00 at…

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