CUSTOM CODED WORDPRESS THEMES ARE TRAPS. “Custom Coded” Themes are Different than “Customized” Themes. Customized Themes are Great Ways to Stand Out. But Custom Coded Themes Create High Cost for Editing and SEO/PPC Work For Life of Site. They Even Cause Security Risks, Slower Business Growth, and More. Delayed results and long term cost are the reasons almost nobody recommends the custom theme approach for…
Q: What is More Important, SEO, Website Design, Website Content, or Marketing Strategy ? A: “That Depends…” It would be important to remember why you have a website in the first place. You want more people to know about your business… right? Not only do you want them to know about the business, but you want them to become customers. So… how do you use…
Marketing is about Consumer Needs, Not About Your Company Marketing is a discipline that should inform EVERYTHING in the organization, top down. A common definition of Marketing includes the need to address the 4 P’s of Product, Price, Place, Promotion. Some current approaches add a 5th P, which is People. Marketing activities are based on deciding why the organization exists in the first place. Marketing…
What is Marketing? Is It More than Selling? Hint: Start With A Deep Dive on Why Your Company Exists! Loading… Somebody on LinkedIn recently asked me for advice for a startup. I took a look at their company page and it appeared to me that they specialized in sales, although the word “marketing” comes up in the company profile as well. A lot of companies…
What’s the Best Way to Manage and Train Freelancers or Employees? Hint: Start With A Deep Dive on Why Your Company Exists! Somebody recently asked me for advice for a startup regarding freelancer and employee training and management. I took a look at their company page and it appeared to me that they specialized in sales, although the word “marketing” comes up in the company…
SEO for Toledo: How “Long Tail Keywords” Get You Ranked on Top at Google. According to Search Engine Guide: “Amazon makes 57% of their sales from long-tail keywords.” Let that sink in for a minute….. Also, according to Niel Patel, an acknowledged leader in the SEO space (and expensive services too!), “…long-tail variations, especially those with commercial intent, convert very well. Focus on the…
I Fielded a Marketing Question on Another Forum Recently. You may not be selling anything related to the product in question, but my answer applies to all businesses. Read on! Q. ) “How Can I Educate Potential Customers To Buy My Antimicrobial Copper? “The product is an Antimicrobial Copper coating that can be applied to common household metal surfaces like doorknobs, faucet handles, and…
How To Choose an SEO Provider A good SEO Provider should have ranked their own website on page one of Google Search Result for industries, categories, services, or audiences that they serve It stands to reason that if they can rank their own own efforts, they can rank yours! Further, proof of experience ranking clients in Global Markets is also a good indicator that they…
What Is The BEST Size SEO Agency for YOUR Company to Get You On Google Page One Search Results? Spoiler Alert: I think small SEO agencies do better work. Here’s Why: Large agencies are slower, cost more, and assign the work to mediocre hacks for the most part. “Eagles Don’t Flock” Maybe you have heard this before? The bigger the SEO agency, the more salespeople…
Adding your website to legitimate industry directory sites is a good move to create inbound links from sites with ‘related’ content. This alone won’t push your site down, and in fact will raise the volume of your ranking signals to Google. If the squeaky wheel gets the oil, then go ahead and make some noise! Let’s take a real estate website for example. When desiring…
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Steve Piller, VP of Advertising and Local Stations at Buckeye CableSystem
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