CUSTOM CODED WORDPRESS THEMES ARE TRAPS. “Custom Coded” Themes are Different than “Customized” Themes. Customized Themes are Great Ways to Stand Out. But Custom Coded Themes Create High Cost for Editing and SEO/PPC Work For Life of Site. They Even Cause Security Risks, Slower Business Growth, and More. Delayed results and long term cost are the reasons almost nobody recommends the custom theme approach for…
A reader on Quora asked the following question: Why does Google penalize excessive uses of the same keyword/terminology on the same webpage? https://www.quora.com/Why-does-Google-penalize-excessive-uses-of-the-same-keyword-terminology-on-the-same-webpage I answered as follows: NO! NO! NO! REPETITION is NOT the same as DENSITY! Using Keywords OFTEN and CORRECTLY is still a winning strategy. Every page should have a reason to exist. SEO Work makes that reason clear to search engine…
Q: What is More Important, SEO, Website Design, Website Content, or Marketing Strategy ? A: “That Depends…” It would be important to remember why you have a website in the first place. You want more people to know about your business… right? Not only do you want them to know about the business, but you want them to become customers. So… how do you use…
What is Web Development and What Does a Web Developer Do? A web developer, also referred to as a programmer, works with clients to create designs and work primarily on the client’s website development. A web developer is usually an independent contractor or freelance web designer hired by a business to complete their website and improve their online presence. Web developers are well-versed in complex…
Marketing is about Consumer Needs, Not About Your Company Marketing is a discipline that should inform EVERYTHING in the organization, top down. A common definition of Marketing includes the need to address the 4 P’s of Product, Price, Place, Promotion. Some current approaches add a 5th P, which is People. Marketing activities are based on deciding why the organization exists in the first place. Marketing…
Important News Breaking For WordPress Site Owners: WordFence Threat Intelligence Team has been tracking a sudden and dramatic uptick in attacks targeting plugin and theme vulnerabilities. The campaign began on April 28, 2020 and increased to target nearly one million WordPress sites. Due to the sheer volume and variety of attacks and sites that we have seen targeted, your site may be exposed to these…
What is Marketing? Is It More than Selling? Hint: Start With A Deep Dive on Why Your Company Exists! Loading… Somebody on LinkedIn recently asked me for advice for a startup. I took a look at their company page and it appeared to me that they specialized in sales, although the word “marketing” comes up in the company profile as well. A lot of companies…
Should Businesses Like Yours Stand Taller or Hunker Down In the Age of Covid-19? Maybe it’s time to stand taller online? Or maybe it’s time to hunker down? Business is taking place even if the market might “look” like a ghost town in traditional terms… Is it time to boost your website visibility with some SEO or PPC work to land what business there is…
Affordable eCommerce Website Design for Greater Toledo Area and the World! I provide eCommerce website Design that works! Deal directly with a small business owner like yourself. No salespeople, no committees, no ridiculous hourly rates. My low overhead allows great eCommerce Website Design work at less than half what others charge.
What is the Best SEO Provider for Your Business? How Do You Choose? The best SEO service provider is one that can rank their own website for search terms like organic SEO, organic SEO provider, or organic SEO service. You might want to also spell out SEO as Organic Search Engine Optimization. SEO for Nationwide or Global Audiences If your audience is nationwide or global, then…
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"With years of marketing and consulting prowess, Lonn is the best...both professionally and personally. From web site building, to web hosting, to training & developing, to strategizing, to user-friendly tutorials...you name it. I refer all of our clients to use Lonn."
Gregory Haage, M.A., President, UP FRONT Development:
"Lonn demonstrates exceptional technical expertise, being ahead of developing trends in online marketing... his expertise and knowledge is priceless to stay in 'the know'."
Dawn Blades, Whole Systems Thinking Multidisciplinary:
"Working with Lonn has been a positive interaction for my company and my agents. His creativity and follow through is second to none!"
John Mangas, Broker/Co-Owner at RE/MAX Preferred
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"Lonn has always been a man of vision, and that vision has carried over into his abilities to work with all types of people. Lonn's expertise in marketing and advertising is tremendous, and his professionalism is above reproach. I would highly recommend Lonn to anyone needing his services."
Carol Smith, Photographer - Casmi Photography
"Lonn is one of the brightest people I know, he is well organized and results driven. He can master highly complex technical projects that require skills from multiple disciplines. In addition, he has outstanding communication skills. He worked on some very large projects for me, and was able to deliver outstanding results well under budget."
Steve Piller, VP of Advertising and Local Stations at Buckeye CableSystem
"Lonn is a passionate business leader who is an entrepreneur at heart. While working with Lonn on product development activities he kept the team moving forward while maintaining our core principles. His attributes include the ability understand new market opportunities as they are developing, a natural ability to ask hard questions at the right time and a desire to challenge the norm. I highly recommend Lonn to any forward looking company seeking a results oriented leader."
Denton Parson, Vice President - Telesystem Commercial Business Unit
"I had the pleasure of working with Lonn on a variety of technical projects. Lonn is a determined, organized and professional project leader and paid close attention to identifying the results to be achieved. He found it easy to keep track of the technical details and was not shy in providing necessary feedback and suggestions as he saw fit."
Mark Ghosh, MS, MBA, ITIL, SCP, Manager of Applications Development;
Buckeye Broadband; Board of Directors, WordPress Foundation
"I had the pleasure of working with Lonn for several years in different capacities. He has always been Professional and Personable. Lonn has always provided and delivered the services he promised. Our Realtors enjoyed working with him Lonn is very respected by all who know him and is always welcome in our offices."
Kathy Kuyoth, Broker/Co-Owner at Re/Max Preferred Associates
"I have worked with Lonn Dugan in the past and have found him to be a very honest hard working individual. He has over 15 years of online experience."
Ian Hartten, Founder of Thrive Internet Marketing
"Lonn is my go to man for help with my website SEO. He is great to work with."
Kay McArdle, Realtor at Welles Bowen
"Lonn worked with me on setting up 7 of my websites. He was knowledgable and his expertise was invaluable. My stats were fantastic and I was extremely happy. I am still using his techniques and getting consistent returns."
Gloria Losie, Broker, Solid Source Realty Ga, LLC:
It has been a pleasure working with Lonn and "Big Marketing Solutions". His professionalism and expertise in web site development and SEO optimization has had a direct effect on our bottom line. We are greatly appreciative for the quick response to our questions and concerns, and for the timely completion of projects. We've received results much faster than anticipated!
Brad Plocek, Key Realty
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