Community Support Runs Strong In Toledo ! You’ll Do Better In Toledo!

From A Recent Email Newsletter ~ Community Support Runs Strong In Toledo ~ You’ll Do Better In Toledo!

Community Support Runs Strong In Toledo!

Perhaps you are aware of the brand new home in Perrysburg Ohio, built by Slaske Building Company of Waterville Ohio, that was raffled off live on WTOL Channel 11 News in Toledo Ohio, in support of the St Jude Children’s Hospital?  The St. Jude Dream Home Giveaway Tickets were sold for $100 each, starting May 26, 2017.  The tickets sold out days before the drawing.

One lucky winning ticket holder won this gorgeous $400,000 Dream Home!  The drawing was held live on Toledo’s local news leader, WTOL (Channel 11) on August 10, 2017.  Ticket holders were not the only winners in this event!  The community at large is a winner as a result of companies selected to supply products or services connected to the build as well as families with members who were employed by the project or the suppliers!

Even more importantly, the biggest winners were children with terminal illnesses who will receive free medical care from St. Jude Children’s Hospital as a result of the over $700,000.00 in funds raised by the event.  Chances are that such treatment would be beyond the reach of their families without the existence of the St. Jude Children’s Research Hospital program.

This is an amazing proof that businesses and residents in the city of Toledo and surrounding communities know how to support a good cause where everybody wins!

Other Prizes Offered By Toledo Area Businesses:  

A $1,000 VISA gift card, courtesy of Kam Warner at Welles Bowen Realtor and Welles Bowen Realtors Co; Flowers for a year, valued at $1,000, courtesy of Bartz Viviano Flowers and Gifts; A $1,000 gift card to Design Entertainment, an Experience Toledo restaurants and events package, valued at $1,000; A Brizo® Artesso® Articulating Kitchen Faucet with SmartTouch® Technology in stainless steel finish; A $1,000 photography gift card, courtesy of Shutter Love Studio; A $1,000 gift card, courtesy of Spoke Life Cycles; And/or a year supply of Marsha’s Homemade Buckeye Candies – Quality hand-dipped, peanut butter and chocolate buckeyes courtesy of Marsha’s Homemade Buckeyes.

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OTHER TOLEDO FACTS:  YOU’ll DO BETTER IN TOLEDO!

Besides easy access to transportation for local or global businesses and world class art and culture, Toledo also offers one of the most “Affordable” places to live in the great U.S.A.Toledo is a great place for small business because our market demographics are a perfect blend of everything that makes America great! Business services such as marketing and advertising also cost less here than in most large cities! If you want to succeed in business, reinvent, relaunch, or expand – , then Toledo is a great place to work, live, play!  As it is said, You’ll Do Better In Toledo!
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Does your business have a product or service that changes lives?  Perhaps you want to re-brand, re-invent your value proposition or message, even launch or re-launch a website or digital marketing campaign to spread the news, attract new customers, and create new Toledo area jobs?  If somebody you know needs great online marketing with professional search engine optimization then please visit my digital marketing website at www.BigMarketingSolutions.com and Let’s Do It Together!

This is a great image and saying from www.FearlessMotivation.com.

Don’t Just Agree. Actually DO IT Today!  I Just Did – And So Can You!

 

 

 

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BIG Marketing Solutions LLC helps businesses market products & services that improve lives, communities, and the world!
We provide affordable, professional digital marketing, website design, SEO, and consultation for as much as $500 to $5000 less than other providers.
If you or a friend in business would like to learn more, then please visit www.BigMarketingSolutions.com to get a FREE CONSULTATION!

 

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How Important is Website Page Load Speed When It Comes To Lead Generation and Conversion?

Website page load speed is CRITICAL to audience engagement, lead generation, lead conversion and sales.  Consider the following Infographic from the folks at wp engine:

Website Page Load Speed Critical To Lead Generation, Lead Conversion, and Sales

Website Page Load Speed Critical To Lead Generation, Lead Conversion, and Sales

At BIG Marketing Solutions we provide website designs that load fast!  Our web hosting platform includes turborcharged “lightspeed” server technology.  And we optimize images for fast page loads.

Want to learn more about our affordable, professional, and FAST website design and digital marketing services?  See our home page at www.BigMarketingSolutions.com

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Multilingual Classified Ad Site Launched Serving #Solar #Power #Industry in #Africa

We just launched a new Classified Ads Site serving Africa!  Whatever, wherever you want to sell today… We can help!

Multilingual Website Design

Multilingual Website Design

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Website Visitor Engagement: Why Website Design Must Engage Website Visitor Needs At Every Buy Cycle Stage

Website Visitor Engagement:  Why Website Design Must Engage Website Visitor Needs At Every Buy Cycle Stage

Website Visitor Engagement: Why Website Design Must Engage Website Visitor Needs At Every Buy Cycle Stage

How to choose the right image: Discovering challenges, desires, and motivations

 

Digital Marketing Strategy: Website Design, Image Choice, Visitor Buy Cycle Stages

Digital Marketing Strategy: Website Design, Image Choice, Buy Cycle

In my last blog post, I addressed the importance of visual images in helping website visitors move from their current stage in the buy cycle to the next one, no matter which stage they are in when they arrive at your website.

 

In this post I continue to discussion of addressing the buy cycle stage of your visitors, whether that stage is Attention, Interest, Desire, or Action (AIDA).  In that article, it is established that visual images that create rapid emotional responses are the very best at creating Attention and Interest for prospects in the early stages of the

It has been established by science that visual images that create rapid emotional responses are the very best at creating Attention and Interest for prospects in the early stages of the buy cycle, while images that offer solutions to pain or satisfaction of desire will appeal to prospects in the later stages of the buy cycle.

In this example, the image reminds prospects of pain points in their business in the hope of inflaming desire to solve a problem.  Once again we turn to a recent article from wordstream:

Consider your prospect’s state of awareness

Not all landing page visitors are similar, and different prospects are at different stages of the buying cycle.

According to Eugene Schwartz, who wrote Breakthrough Advertising (the bible of copywriting), every one of your prospects can be divided into one of the following stages:

  1. Unaware – This is a type of visitor who hasn’t realized yet that she has a problem that needs solving.
  2. Pain-Aware – This type of visitor is aware of the pain, but hasn’t actively started looking for a solution. Many times, this type of visitor isn’t aware any solution exists.
  3. Solution-Aware – At this stage,  your prospect has started searching for solutions; she knows what result she’s looking for but hasn’t necessarily heard of you yet. This prospect is looking at a wide range of solutions and is considering them all.
  4. Product-Aware – This stage is when your landing page visitor has heard of you, is considering your solution, and has narrowed her search down. However, she isn’t 100% convinced yet you are the right solution for her. This is when the visitor spends more time getting to know your features, benefits, and offerings.
  5. Most Aware – At this stage, your prospect has more or less decided to go with your solution. Usually, this prospect spends more time evaluating your pricing and the packages you’re selling.

Once you understand the state of awareness of your prospects, it’s easier to write copy for them, choose images, and essentially, design an entire page that addresses their state of awareness.

Case Study:  (Are You Selling FINE ART or Wall Decals?)

Image Strategy #2: The Desired Outcome:

Instead of showing an image of your solution or product, a good example of using emotional targeting in your images is by showing prospects the outcome of their purchase – the desired result.

In the example below, we helped an ecommerce site selling decals and custom stickers optimize their homepage. The original variation below featured the specific decals and stickers customers can use to decorate their home, used a stock photo of a random guy on the page, and lacked personalization. In short, it didn’t show prospects what a decal might look like in their home.

a/b testing landing page images

The original landing page

In the variation we created, we used visuals that portrayed the desired result – a beautiful, serene home with great decor and a sense of ease. Our goal was to show the customer she can decorate her home easily, with little effort and see great results. Additional changes included emphasizing the search bar, and removing roadblocks such as the rotating slide images, the bullets and the amount of calls to action.

landing page image tests

The more emotional variation we tested

Our changes increased conversions by 550% for our client (emphasis added).

Source:  http://www.wordstream.com/blog/ws/2017/06/01/high-converting-landing-page-images

This article asks HUGE digital marketing question and proposes a secret answer that sounds good until you think it through:

At this point you’re probably asking yourself: “How do I know what the current and desired feeling of my prospects are?” Well, the answer is – RESEARCH.

I disagree with this answer and propose that a better answer is, “BY DESIGN”.

It is important to make sure your on-page and off-page SEO and or PPC efforts attract clicks from prospects in each stage in the buy cycle – ONE AT A TIME…. and sends them to the right landing page!  Good website design and seo strategy inform tactical execution for better results.  We help YOU CHOOSE the buy cycle of the prospects you attract, and move them through the stages of the buy cycle.  If they are not ready to act yet, your website can make a good impression, make a friend and collect an email address of a visitor to periodically nurture them along the path toward becoming a customer!

If you want to be more intentional about the kind of website visitors you attract, and how you move them through the buy cycle, “BY DESIGN”, I can help you with that!

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Crucial Digital Marketing Role of Visual Images In Creating Website Visitor Engagement

Crucial Digital Marketing Role of Visual Images In Creating Website Visitor Engagement

Crucial Digital Marketing Role of Selecting The Right Images For Your Website

“Website visitors “read” images faster than copy.  Then the brain make a split second decision whether or not this website holds the promise to meet a need.  If so, a desire to know more is passed along to the conscious mind for further action toward investigation and action.” Lonn Dugan, BIG Marketing Solutions LLC

OK, so that is my simple theory of cognitive engagement in Digital Marketing.  For another detailed opinion, consider this white paper and infographic from Wordstream…

Why are images so important?

Humans respond to and process visual data better than any other type of data. In fact, the human brain processes images 60,000 times faster than text, which means the first thing your prospects see on a landing page is the image and the colors you use.   90% of information transmitted to our brain is visual, with the remaining 10% divided between the rest of our senses. Our eyes are our primary way of consuming and understanding information.

why landing page images are important

How the brain processes visual information, via ernestoolivares

In his study “Imagery and verbal processes,” Allan Paivio states that our ability to remember words depends on our ability to visualize their referents. Paivio is most known for his dual-coding theory, one of the most influential theories of cognition in the 20th century, explaining the practical use of imagery as a memory aid.

Why do we remember images better?

Simply put, images evoke different memories and experiences than do written words. As this study shows, we have a remarkable ability to remember more than 2000 images with at least 90% accuracy over a period of 7 days—even when images are only presented for a short duration of time.

In addition, it takes only 150 milliseconds for us to process an image, and another 100 milliseconds to attach any meaning to it. (FIAS)

These stats are what make image-driven social platforms such as Instagram, Pinterest, Tumblr, and Snapchat so successful. The use of images and videos on these platforms capture most of our attentive mind and pull us in time and time again.

Over the years, many studies have been conducted on the subject of visual processing and the importance of imagery in marketing. The studies consistently find that images are the best way to help convey feelings that drive conversions.

Images are more than just placeholders to make a page look nice; they have a significant role in persuading prospects and customers to take the next step. As MIT Professor Mary Potter explains:

“The job of the eyes is not only to get the information into the brain, but to allow the brain to think about it rapidly enough to know what you should look at next

Capitalize on placement by using your hero image to direct the prospect’s attention towards the action you want them to take. The most famous representations of this are the heat maps shown below. As you can see, when the baby is looking at the reader, most of the clicks and attention are paid towards the baby.

how images on landing pages work

Most visual attention is focused on the baby’s face

However, when the baby faces the text on the right and looks straight at it, the prospect’s gaze and attention is also directed toward the text:

landing page heatmaps

Visual heatmaps show that an image can guide the viewer’s gaze

 

Source:  http://www.wordstream.com/blog/ws/2017/06/01/high-converting-landing-page-images

Does your digital marketing effort on your website and in social media efforts use images to illustrate how you can meet needs of visitors and prospects?  What problem do you solve?  What desire do you satisfy?  Do you offer an immediate and clear decision tree so the prospect knows what to click on next, and what path to follow to get the solution they seek?  Does the visitor come to increase general awareness, gather information for later purchase, or want to buy a solution today?  Images and content must work together in harmony to address each stage in the buying cycle of a website visitor.  Website design that takes this science and psychology into account will produce more engagement, lower bounce rates, more leads for your list of prospects you can reach out and nurture until they are ready to buy… and more conversions!  More on the

There is a formula in marketing for prospect engagement and conversion.  The buy cycle is made up of several stages described as Attention, Interest, Desire, and Action (AIDA).  The brain decides quickly, and mostly unconsciously, whether or not the conscious mind will pay attention to a visual cue.  Until you capture attention and create interest (AI) you cannot fan the flames of Desire & Action (DA).

Only once you have accomplished engagement can you appeal to Desire and Action.  Do you offer an immediate and clear decision tree so the prospect knows what to click on next, and what path to follow to get the solution they seek?  Does the visitor come to increase general awareness, gather information for later purchase, or want to buy a solution today?  Images and content must work together in harmony to address each stage in the buying cycle of a website visitor.  Website design that takes this science and psychology into account will produce more engagement, lower bounce rates, more leads for your list of prospects you can reach out and nurture until they are ready to buy… and more conversions!  More on the Buy Cycle… coming soon!

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Can a Sound Marketing Plan Produce Success on Autopilot? 

Can a Sound Marketing Plan Produce Success on Autopilot? 

Can a Sound Marketing Plan Produce Success on Autopilot?

Success doesn’t happen by accident.  At least not usually!  Most small business owners have a business plan… in their head.

Or somewhere around the seat of their pants : )

Doing your business planning or marketing plan in writing is much more powerful than keeping it in your head.  A written plan can be shared, bought into by stakeholders, guide during unexpected events – even if you are not personally involved in day to day decision-making on the front line with supply chain or delivery chain partners.  How do others recognize an opportunity if they don’t know your complete plan for the future?  Do your people know what you want?  Do they KNOW it or only “have a general idea”.  The more your marketing plan is written, the more thought goes into it, the more research goes into it, and the more on point it can be to help you get where you really want to go.  A written plan shared with others eliminates wasted effort and accelerates desired results.  Just because you and your crew have thought about it more.  And because some sound priorities and schedules have been set.

So here is a question for you.  Do your people know what you want?  Do they KNOW it in their sleep, or only “have a general idea”.  Do they know where you want to be in a year, or two, or three?  Or do they just want to do more of what they did yesterday?  The more your marketing plan is on point, the less wasted effort and the faster the desired result.  Just because you and your crew have thought about it more.  So… is it time to stop hoping and wishing and get proactive about creating a solid marketing plan?  I can help you with that!

What does a real Strategic Marketing Plan look like?  How about an Integrated Marketing Communications Plan?  See example Integrated Marketing Communications Plan as PDF or PowerPoint.  Then let me know if you want to talk!   Please note I cannot share actual client work, but the sample plan being shared is from coursework on a fictitious company done in Grad School at UT.

See Sample Integrated Marketing Communications Plan PowerPoint and  Sample Integrated Marketing Communications Plan PDF

Blog Post and Sample Plans Copyright BIG Marketing Solutions LLC, All rights reserved.

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Incredible Freemium Digital Photography Lesson Site with Social Components Ready To Launch!

Incredible Freemium Digital Photography Lesson Site with Social Components Ready To Launch!

A client site offering Freemium digital photography membership and an upgrade path to paid video-based photography lessons is ready for soft launch!

Online Digital Photography Classes

Toledo WordPress Web Site | Photography Classes | Social Features | | Member Profiles | Galleries | Messaging | Collaboration | Free Member Account Functionality & Paid Lesson Options | Nationwide

We are very proud to announce that www.shdlearning.com is ready for soft launch to fans of digital photography as well as those at any proficiency level from beginner to professional who would like to create a free member profile and gallery, share photos, and participate in ratings and critiques among fellow photographers as well as upgrade to paid lessons to learn how to take better photos!

We brought this project in for about much less than the $5000 to $10,000 other developers may have charged for such a site.  It was broken beyond repair when we started work on it due to the previous developer not following best practices in WordPress web site design and development. My low overhead, and an experience and skill base which allowed me to do this work without having to pay designers, developers, content writers, or SEO specialists.  I do all these things myself, as a virtual one-man agency, which helped keep costs low for the client.

The client vision is admirable and I am proud to have been able to bring it to fruition.  Please check it out at www.shdlearning.com and join in by creating a free member account if you have an interest in digital photography!  Since the site is in soft launch, you can be among the first to gain publicity and promotion for your work, including a free online gallery showcasing your photography!

 

 

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Help Me Support Non-Profit #Great #Lakes #Climate #Change #Action Corp?

Help Me Support Non-Profit #Great #Lakes #Climate #Change #Action Corp?

Climate Change is Real.

The Great Lakes is a sensitive ecosystem, especially in the Western Basin of Lake Erie, which supports the most important fishery in the Great Lakes Region!

We need to protect our drinking water, the economies that depend on the Great Lakes, and the entire environmental ecosystem involved!

 

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The 7 Marketing Styles or Personas: Does Your Team Have Them All Covered?

The 7 Marketing Styles or Personas:  Does Your Team Have Them All Covered?

The 7 Marketing Styles or Personas:  Does Your Team Have Them All Covered?

Commentary and Excerpt Re Article in CMO Magazine:  “No Marketer Is An Island: Meet The 7 Personas Of The Modern CMO

Marketing as a discipline these days calls for a broad range of personal styles, temperaments, or personas.  Any CEO, Founder, Small Business Owner, or Marketing Manager may have strengths in more than one area.  But a weak spot can hurt your company’s prospects for growth or market leadership.  Does your team have all the functions covered?

This article will help you identify where your strengths are, and perhaps reveal an area where you could benefit from some help from an Outsourced Marketing Professional.

Does your team have all the functions covered?

7 CMO Personas
The modern CMO must be good at so many things–yet I don’t know anyone who can do them all at the highest level of competency. Rather, I see seven CMO personas most commonly in business today. I haven’t seen anyone take a stab at naming the personas, so here is my take.

 

• The Thought Leader: These executives are out in the field, speaking and evangelizing for their brand. They’re great at creating a category and telling stories that engage new listeners. These are often authors, writers, speakers, and visionaries.

 

• The Growth Hacker: I call this the “demand-gen CMO.” This CMO goes deep into Excel spreadsheets to drive bottom-up demand-gen programs. They almost always come from marketing ops, demand gen, or even finance.

 

• The Product Marketer: A tech background is no longer a nice-to-have but a central part of the CMO’s role. The product marketer is someone who is fluent in speaking the language of tech and can translate the technical jargon to connect with the customer’s purpose and needs. This includes everything from pricing and packaging to messaging and analyst relations. This is often the secret weapon of the modern marketer.

 

• The Brand Marketer: This person is responsible for how the industry perceives the company and its brand. Their strengths lie in developing the overall brand look, feel, and design. We often see these leaders come from CPG or consumer tech companies.

 

• The Strategist: Almost like a chief strategy officer, this person is great at understanding where the company’s solution fits in the market, what key strategic moves to make, and how to approach important decisions. They are responsible for driving strategic partnerships and moving the needle in big ways.

 

• The Culture Builder: Known for building culture, this person engages employees in the mission of the business and rallies teams to achieve departmental goals together. It’s not likely that a CMO would come from HR, but, rather, these leaders emerge from marketing executives who have a deep passion for leadership, people development, etc.

 

• The All-Around Athlete: This is the ideal modern CMO, but good luck finding one. Finding a CMO with a strong competency with each persona is like finding a unicorn to invest in at the seed stage. My point is that the best CMOs can have the chops to be dangerous in each persona, but they can only become exceptional by leveraging their strengths as a marketing leader and building a cohesive team who can complement their areas of weakness. As such, the best CMOs double as world-class team builders.

 

Get Real: When hiring a CMO, I have noticed CEOs sometimes falsely assume they are hiring an all-around athlete. Both the CEO and CMO need to be brutally honest about where their strengths lie and where they should hire. No one person can do it all, but one team can–a team that makes up all the personas that the ideal CMO must possess…  In my experience, exceptional communication skills, financial acumen, strong tech knowledge, the ability to recruit, prioritization, and adaptability to change are among the most important qualities of an outstanding CMO. However, no one gets there overnight. CMOs need to be patient with what skills they can develop over time compared with what they need to contribute immediately. (Kopp, T 2017)

If your team has a weak spot, then you can train for it, staff for it, or hire an Outsourced Marketing Professional who can help you fill the missing link.  Outsourced Marketing Professionals can help you up your game more quickly than somebody playing outside their own talent set.  Outsourced Marketing Professionals are able to serve on a project, contract, or ongoing basis.  Either way, an Outsourced Marketing Professional costs less than staffing a position and gets you moving forward faster than a training program.

Of these 7 Marketing Arenas, my own strengths are: The Thought Leader; The Growth Hacker; The Product Marketer; The Brand Marketer; and The Strategist.  If you need help in any of these areas, maybe we should talk?

Commentary By Lonn Dugan
BIG Marketing Solutions LLC

Citation:

Kopp, T 2017:  “No Marketer Is An Island: Meet The 7 Personas Of The Modern CMO” CMO Magazine, Published by Adobe, retrieved online May 1, 2017 from http://www.cmo.com/opinion/articles/2017/1/24/7-personas-of-the-modern-cmo.html?cid=em:MRA_030117#gs.py=8jUM

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Google Organic SEO Search Rank ~ Page One Accomplishments

Google Organic SEO Search Rank ~ Page One Accomplishments

Toledo SEO Rank Tracking Report

Toledo SEO Rank Tracking Report

Toledo Website Design & SEO Company Accomplishes Organic SEO Improvement in Less Than One Week!

If you need to improve your search engine optimization (SEO) rank in order to get more site visitors, leads, and conversions, we can help you with that!  People often want to know how long SEO work takes to show an improvement in Search Engine SEO Rank.

BIG Marketing Solutions is pleased to demonstrate and share the following page one google search rank SEO accomplishments showing Google Page One SEO ~ Top Ten ~ Organic SEO Rank For 10 Keywords improved to 14 keywords in less than one week!


SEO Search Rank / Keyword ~ March 11, 2016

#1 fast website launch toledo
#4 search marketing consultant toledo
#4 online marketing consultant toledo
#4 website marketing consultant toledo
#4 search engine marketing consultant toledo
#4 local search marketing toledo
#6 digital marketing consultant toledo
#6 organic search marketing toledo
#10 ppc toledo
#10 affordable online marketing toledo


SEO Changes, 4 More Keywords Placed, Less Than One Week Later!

SEO Google Page One ~ Top Ten ~ Organic Rank For 14 Keywords 

SEO Search Rank / Keyword ~ March 15, 2016

#1 fast website launch toledo
#2 organic search marketing toledo
#3 search marketing consultant toledo
#3 outsource marketing toledo
#3 outsourced marketing toledo
#4 online marketing consultant toledo
#4 search engine marketing consultant toledo
#4 local search marketing toledo
#5 website marketing consultant toledo
#6 igital marketing consultant toledo
#6 google optimization toledo
#6 fast website design toledo
#10 affordable online marketing toledo
#10 search engine placement toledo

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