ARE CUSTOM CODED WORDPRESS THEMES A GOOD IDEA?

ARE CUSTOM CODED WORDPRESS THEMES A GOOD IDEA?

CUSTOM CODED WORDPRESS THEMES ARE TRAPS.   “Custom Coded” Themes are Different than “Customized” Themes.  Customized Themes are Great Ways to Stand Out.  But Custom Coded Themes Create High Cost for Editing and SEO/PPC Work For Life of Site. They Even Cause Security Risks, Slower Business Growth, and More. Delayed results and long term cost are the reasons almost nobody recommends the custom theme approach for…

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Should Businesses Stand Tall or Hunker Down In the Age of Covid-19?

Should Businesses Stand Tall or Hunker Down In the Age of Covid-19?

Should Businesses Like Yours Stand Taller or Hunker Down In the Age of Covid-19? Maybe it’s time to stand taller online?  Or maybe it’s time to hunker down? Business is taking place even if the market might “look” like a ghost town in traditional terms…  Is it time to boost your website visibility with some SEO or PPC work to land what business there is…

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How A Google Ads Campaign WORKED For Lead Generation For A Real Estate Agent Team

How A Google Ads Campaign WORKED For Lead Generation For A Real Estate Agent Team

Do Google Ads Work For Realtors or Real Estate Teams? Earlier this year, a leading Toledo Real Estate Team wanted to enter a new market area. A Google Ads campaign was created and managed around SEO research and buyer interests generated traffic and leads. We started in March and ended in August. Every month got stronger! A picture is worth a thousand words, so here…

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SEO Rank and Directory Site Listings: Be Careful!

SEO Rank and Directory Site Listings:  Be Careful!

Adding your website to legitimate industry directory sites is a good move to create inbound links from sites with ‘related’ content. This alone won’t push your site down, and in fact will raise the volume of your ranking signals to Google. If the squeaky wheel gets the oil, then go ahead and make some noise! Let’s take a real estate website for example. When desiring…

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Monthly Programs For Continual Improvement

Monthly Programs For Continual Improvement

Monthly Programs For Continual Improvement: Many of my clients follow a strategy I teach, with a steady investment in a Web of Web’s using legitimate Doorway Sites to improve organic SEO rank or reduce PPC cost, or both, for all web presence efforts. Doorway sites are simple at first, because they are done on a tight budget as far as websites go. They are part…

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How do Website Design, SEO, and PPC All Work Together?

How do Website Design, SEO, and PPC All Work Together?

How do Website Design, SEO, and PPC All Work Together? Unless you want to waste a lot of time and money, a website design project should never start with design.  It should start with opportunity analysis, meaning keyword research to determine what people who could become site visitors or customers are actually searching for.  What is their felt need?  What is their motivation?  What are their pain…

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