SEO (Search Engine Optimization) is an ever-evolving field and it’s difficult to predict exactly what the future holds for it. However, some trends and developments that are likely to shape the future of SEO include: Voice search optimization: As more people use voice assistants to search the web, SEO will have to adapt to optimize for voice search queries. Mobile optimization: As mobile usage continues…
CUSTOM CODED WORDPRESS THEMES ARE TRAPS. “Custom Coded” Themes are Different than “Customized” Themes. Customized Themes are Great Ways to Stand Out. But Custom Coded Themes Create High Cost for Editing and SEO/PPC Work For Life of Site. They Even Cause Security Risks, Slower Business Growth, and More. Delayed results and long term cost are the reasons almost nobody recommends the custom theme approach for…
Search Engine Optimization is a Digital Marketing Skill Abbreviated as “SEO.” Search Engines mean Google. They own over 90% of all search volume so… until you have a 90% market share you don’t have to concern yourself much with how Bing (2.5% share) or Yahoo (1.5% share) do things. The skill or practice of SEO is both science and art, requiring mathematical and statistical analysis…
A reader on Quora asked the following question: Why does Google penalize excessive uses of the same keyword/terminology on the same webpage? https://www.quora.com/Why-does-Google-penalize-excessive-uses-of-the-same-keyword-terminology-on-the-same-webpage I answered as follows: NO! NO! NO! REPETITION is NOT the same as DENSITY! Using Keywords OFTEN and CORRECTLY is still a winning strategy. Every page should have a reason to exist. SEO Work makes that reason clear to search engine…
Q: What is More Important, SEO, Website Design, Website Content, or Marketing Strategy ? A: “That Depends…” It would be important to remember why you have a website in the first place. You want more people to know about your business… right? Not only do you want them to know about the business, but you want them to become customers. So… how do you use…
What is Web Development and What Does a Web Developer Do? A web developer, also referred to as a programmer, works with clients to create designs and work primarily on the client’s website development. A web developer is usually an independent contractor or freelance web designer hired by a business to complete their website and improve their online presence. Web developers are well-versed in complex…
Marketing is about Consumer Needs, Not About Your Company Marketing is a discipline that should inform EVERYTHING in the organization, top down. A common definition of Marketing includes the need to address the 4 P’s of Product, Price, Place, Promotion. Some current approaches add a 5th P, which is People. Marketing activities are based on deciding why the organization exists in the first place. Marketing…
Important News Breaking For WordPress Site Owners: WordFence Threat Intelligence Team has been tracking a sudden and dramatic uptick in attacks targeting plugin and theme vulnerabilities. The campaign began on April 28, 2020 and increased to target nearly one million WordPress sites. Due to the sheer volume and variety of attacks and sites that we have seen targeted, your site may be exposed to these…
What is Marketing? Is It More than Selling? Hint: Start With A Deep Dive on Why Your Company Exists! Loading… Somebody on LinkedIn recently asked me for advice for a startup. I took a look at their company page and it appeared to me that they specialized in sales, although the word “marketing” comes up in the company profile as well. A lot of companies…
What’s the Best Way to Manage and Train Freelancers or Employees? Hint: Start With A Deep Dive on Why Your Company Exists! Somebody recently asked me for advice for a startup regarding freelancer and employee training and management. I took a look at their company page and it appeared to me that they specialized in sales, although the word “marketing” comes up in the company…
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