Adding your website to legitimate industry directory sites is a good move to create inbound links from sites with ‘related’ content. This alone won’t push your site down, and in fact will raise the volume of your ranking signals to Google. If the squeaky wheel gets the oil, then go ahead and make some noise! Let’s take a real estate website for example. When desiring…
Monthly Programs For Continual Improvement: Many of my clients follow a strategy I teach, with a steady investment in a Web of Web’s using legitimate Doorway Sites to improve organic SEO rank or reduce PPC cost, or both, for all web presence efforts. Doorway sites are simple at first, because they are done on a tight budget as far as websites go. They are part…
Good SEO Work means your site can be found online by spammers. So, as you climb the search ranks, you will get more spam, as sure as One plus One Equals Two. A Client received the following email (NAMES AND NUMBERS CHANGED because reporting them to anybody won’t help but alerting you to their tactics will prepare you so you aren’t surprised. It’s a simple truth…
SEO Client Website Gets 41% More Unique Visitor Website Traffic This Year! Our work for this home inspection client included getting them found in nearby cities instead of just their home city. That’s a pretty good trick since Google doesn’t like to rank local companies outside their home city. A picture may be worth a thousand words, but the numbers could be worth thousands of dollars!…
What’s the Biggest Challenge To Getting Your Website Ranked on Search Engines Like Google? Keyword selection is the biggest challenge to getting your website to rank on Google searches. Search engine optimization includes On-Page and Off-Page SEO techniques so you want to use the right keywords in both cases. When people use a search engine, they don’t necessarily search for your products or services using…
People often ask about the difference between On-Page SEO and Off-Page SEO. I hope the following will be helpful if you have questions about these topics. On-Page SEO means selecting the right keywords and creating original, useful, helpful, meaningful content around those keywords on your own website pages including meta tags, and visible content. It is important for the content on your website to have…
Somebody on Quora recently asked: Is SEO Now Irrelevant? Here is my answer: Wait. What? Really? Are you asking if it is important to understand how search engines rank pages? Only if you want to be found on the first page of search results for relevant search terms in a competitive landscape. Google is pretty good at figuring out the right ranking in non-competitive scenarios,…
What Can SEO Work Do For Your Website Traffic? The real world SEO results examples shown below are for two different SEO clients. Actual SEO results are shown. The first chart is for a company that wanted more traffic from a nearby city. They now rank on page one at google for search results including appropriate search terms and the word Toledo with traffic from…
How do Website Design, SEO, and PPC All Work Together? Unless you want to waste a lot of time and money, a website design project should never start with design. It should start with opportunity analysis, meaning keyword research to determine what people who could become site visitors or customers are actually searching for. What is their felt need? What is their motivation? What are their pain…
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