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Digital Photography, Event Photography, Event Video Production:

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Graph of SEO Metrics That Count: How Search Engine Placement Gets Clicks & Web Site Traffic

Graph of SEO Metrics That Count: How Search Engine Placement Gets Clicks & Web Site Traffic
Graph Of SEO Metrics That Count: How Being Visible In Search Engines Gets Clicks & Web Site Traffic

Now That’s A Nice Looking Graph!  SEO Metrics That Count: Getting Clicks in Search Engines

Get The SEO Metrics That Count!

Being Seen On Google Page One With Effective Search Engine Placement Gets Clicks & Web Site Traffic!

If your web site is not on Page One at Google, you might as well be invisible.

70% of searchers never look past page one of search results.

Being there is 70% of the battle, but being there AND being engaging gets the clicks.

Which ad do you think pulls the most clicks in my own AdWords Campaign?

Enlarge an image by clicking it.



Engaging Adwords Ad Example

Engaging Adwords Ad Example 2

Engaging Adwords Ad Example

Engaging Adwords Ad Example 1



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Digital Marketing & SEO Tips Newsletter Articles

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“Here, I Made This For You.” Reflections on the Human Component in Business

icn-seths-headWith credit to Seth Godin and

Seth Godin’s blog today prompted some thought.  What is the value of knowing that somebody made the thing?  Or the value of knowing the somebody who made the thing.  Or the value of knowing something was made for you.  Or the value of knowing a thing was made only for you?

Here is what Seth Gave us:

“Here, I made this”

“I” as in me, you, us, the person who’s on the line. This is the work of a human. The audience can make a direct connection between you and the thing you’re offering.

“Made” because it took effort, originality and skill.

“This” is not a wishy-washy concept. It’s concrete and finite. It didn’t used to exist, and now it does.

and, “Here,” because the idea is a gift, a connection transferred from person to person.

These four words carry generosity, intent, risk and intimacy with them.

The more we say them, and mean them, and deliver on them, the more art and connection we create.

This is good stuff!  Seth often says complicated things simply.  This article sums up our Client Service Philosophy.  We don’t do cookie cutter marketing collateral or website work.  If we build something for you, from a brand to a market position to a demand generating message, it will be “made for you” and your unique opportunities and goals!  If you approach business from the perspective where these things matter, buying local, knowing the person you are dealing with, and knowing you are getting custom work tailored to you specific needs… then maybe we should work together!

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What Does Search Engine Optimization Tracking Toledo Do For You?

What does Organic Search Engine Optimization Tracking Do For You?

Organic Search Engine Optimization Tracking and Ranking Software helps website owners understand what is working, and what needs work to improve website traffic from search engines for organic (unpaid) keywords.

The chart below shows one month of tracking SEO Search Engine Results Page movement for Top Ten Keywords for this website.

Notice the 99 place improvement for “affordable website toledo” and 86 place improvement for “online advertising toledo”, as well as the 11 place drop for “ppc toledo”.  Search Engine Ranking Software Trackers reveal what is happening.  It points out strengths and weaknesses in keyword and content strategy.

Organic Search Engine Optimization Tracking Toledo

Organic Search Engine Optimization Tracking Toledo


Additional Search Engine Optimization and Ranking Report Details Shown Below

This portion of the report shows the actual URL within the site that is producing the ranking result, as well as the one month ranking change.  This reveals the power of power of adding pages with the right titles, meta tags, and keywords so that you get action from more than just your home page.

Organic Search Engine Optimization Tracking Report Toledo

Organic Search Engine Optimization Tracking Report Toledo

If you are not getting these kind of reports from your Search Engine Optimization (SEO) Provider, then maybe we should talk!

copyright 2016, Lonn Dugan,


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Good SEO Work Starts With Choosing The Right Keywords

Search Engine Optimization Toledo, Local Search Marketing Toledo, Online Marketing Toledo, Digital Marketing ToledoA Case Study in Choosing The Right SEO Keywords

A client needed to know which search engine keywords to target with search engine optimization for a new website.  Services offered could be described as Organizational Health Consultant, Change Management Consultant, Employee Engagement Consultant, or Management Consultant.

Keyword search volume tools abound on the internet, but the keyword suggestion and search count spreadsheets can be overwhelming.

Keeping It Simple

To simplify things, I used a free Google tool to illustrate search trends in search engine volume for these search terms on a nice graph below. As you can see, even if frequency of searches are declining over the last 10 years, one search term absolutely dominates.

If you know what to do with this information, then try it yourself, here  Just remember to use the best keywords consistently in your:

  • Site Name / URL
  • Page Names / URLs
  • Page Title Tags
  • Page Meta Description Tag
  • Page H1 and H2 Heading Tags
  • Blog Post Meta Tags
  • Blog H1 and H2 Heading Tags
  • Blog Categories
  • Content Copy and Media Captions
  • Page Tags
  • Blog Tags
  • Alt Img tags
  • Image Description Tags

Your best chance for getting on Google page one search results, if you are just starting out, may be for the lesser used terms (called a “long tail” strategy).  These long tail terms are easier to dominate because there is not as much competition for the page one ranking on lesser used terms.  But to get the most website traffic, you will need a consistent long-term strategy of targeting the most used keywords relevant to your products or services.

If you don’t know which keywords to target, or which variations to explore, or how to implement on page optimization, I can help you with that! See Our HOME PAGE for more information about services offered.

Come back soon for an article about Off Page Search Optimization (Inbound Marketing).


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Why My Websites and Digital Marketing Services Cost Less And Launch Fast

So… You Think It’s Time to Update Your Website?

You know how you always want your web site to work better at generating leads and converting prospects into customers?  And you realize that it’s time to do something about it?

So you call a big web design company.  Their sales guy wows you with all their creative talent, graphic designers, backend developers, user experience professionals, SEO gurus, and content strategists.  Maybe they impress you by showing you photos and biographies of all those people.  Then the sales guy tells you what you need and how well they can do it.

It sounds really good until they quote the work for you website and tell you it will take 3 months to launch.  Then you realize that if you say yes, then you have to explain your business all over again to all those other people.  And that you will be paying for all those people and all the overhead the company has.

Here’s The BIG Marketing Solution Difference:

A one man digital marketing agency can cut through all that.  You will get an affordable price and a fast launch because my years of experience allow me to provide the complete skill set without paying all those other folks.  It’s that simple.  My clients get what they want, they get it fast, and they save money too!


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