Category: Uncategorized

Graph Of SEO Metrics That Count: How Being Visible In Search Engines Gets Clicks & Web Site Traffic

Graph of SEO Metrics That Count: How Search Engine Placement Gets Clicks & Web Site Traffic

[caption id="attachment_2831" align="alignright" width="300"] Now That's A Nice Looking Graph!  SEO Metrics That Count: Getting Clicks in Search Engines[/caption] Get The SEO Metrics That Count! Being Seen On Google Page One With Effective Search Engine Placement Gets Clicks & Web Site Traffic! If your web site is not on Page One at Google, you might as well be invisible. 70% of searchers never look past page one of search results. Being there is 70% of the battle, but being there AND being engaging gets the clicks. Which ad do you think pulls the most clicks in my own AdWords Campaign?...Read More

“Here, I Made This For You.” Reflections on the Human Component in Business

With credit to Seth Godin and http://sethgodin.typepad.com/seths_blog/2016/10/here-i-made-this.html Seth Godin's blog today prompted some thought.  What is the value of knowing that somebody made the thing?  Or the value of knowing the somebody who made the thing.  Or the value of knowing something was made for you.  Or the value of knowing a thing was made only for you? Here is what Seth Gave us: "Here, I made this" "I" as in me, you, us, the person who's on the line. This is the work of a human. The audience can make a direct connection between you and the thing you're offering. "Made"...Read More

What Does Search Engine Optimization Tracking Toledo Do For You?

What does Organic Search Engine Optimization Tracking Do For You? Organic Search Engine Optimization Tracking and Ranking Software helps website owners understand what is working, and what needs work to improve website traffic from search engines for organic (unpaid) keywords. The chart below shows one month of tracking SEO Search Engine Results Page movement for Top Ten Keywords for this website. Notice the 99 place improvement for "affordable website toledo" and 86 place improvement for "online advertising toledo", as well as the 11 place drop for "ppc toledo".  Search Engine Ranking Software Trackers reveal what is happening.  It points out...Read More

Good SEO Work Starts With Choosing The Right Keywords

A Case Study in Choosing The Right SEO Keywords A client needed to know which search engine keywords to target with search engine optimization for a new website.  Services offered could be described as Organizational Health Consultant, Change Management Consultant, Employee Engagement Consultant, or Management Consultant. Keyword search volume tools abound on the internet, but the keyword suggestion and search count spreadsheets can be overwhelming. Keeping It Simple To simplify things, I used a free Google tool to illustrate search trends in search engine volume for these search terms on a nice graph below. As you can see, even if...Read More

Why My Websites and Digital Marketing Services Cost Less And Launch Fast

So... You Think It's Time to Update Your Website? You know how you always want your web site to work better at generating leads and converting prospects into customers?  And you realize that it's time to do something about it? So you call a big web design company.  Their sales guy wows you with all their creative talent, graphic designers, backend developers, user experience professionals, SEO gurus, and content strategists.  Maybe they impress you by showing you photos and biographies of all those people.  Then the sales guy tells you what you need and how well they can do it....Read More