Author: MarketLeader

The Toledo WordPress Wizard & The Toledo SEO Wizard
Digital Marketing Strategy: Website Design, Image Choice, Visitor Buy Cycle Stages

Website Visitor Engagement: Why Website Design Must Engage Website Visitor Needs At Every Buy Cycle Stage

Website Visitor Engagement: Why Website Design Must Engage Website Visitor Needs At Every Buy Cycle Stage How to choose the right image: Discovering challenges, desires, and motivations   [caption id="attachment_3104" align="alignright" width="500"] Digital Marketing Strategy: Website Design, Image Choice, Buy Cycle[/caption] In my last blog post, I addressed the importance of visual images in helping website visitors move from their current stage in the buy cycle to the next one, no matter which stage they are in when they arrive at your website.   In this post I continue to discussion of addressing the buy cycle stage of your visitors, whether...Read More
Digital Marketing Images Drive Website Design For Measurable Results

Crucial Digital Marketing Role of Visual Images In Creating Website Visitor Engagement

Crucial Digital Marketing Role of Selecting The Right Images For Your Website "Website visitors "read" images faster than copy.  Then the brain make a split second decision whether or not this website holds the promise to meet a need.  If so, a desire to know more is passed along to the conscious mind for further action toward investigation and action." Lonn Dugan, BIG Marketing Solutions LLC OK, so that is my simple theory of cognitive engagement in Digital Marketing.  For another detailed opinion, consider this white paper and infographic from Wordstream... Why are images so important? Humans respond to and...Read More

Can a Sound Marketing Plan Produce Success on Autopilot? 

Can a Sound Marketing Plan Produce Success on Autopilot? Success doesn't happen by accident.  At least not usually!  Most small business owners have a business plan... in their head. Or somewhere around the seat of their pants : ) Doing your business planning or marketing plan in writing is much more powerful than keeping it in your head.  A written plan can be shared, bought into by stakeholders, guide during unexpected events - even if you are not personally involved in day to day decision-making on the front line with supply chain or delivery chain partners.  How do others recognize...Read More
Online Digital Photography Classes

Incredible Freemium Digital Photography Lesson Site with Social Components Ready To Launch!

A client site offering Freemium digital photography membership and an upgrade path to paid video-based photography lessons is ready for soft launch! [caption id="attachment_1229" align="alignright" width="500"] Toledo WordPress Web Site | Photography Classes | Social Features | | Member Profiles | Galleries | Messaging | Collaboration | Free Member Account Functionality & Paid Lesson Options | Nationwide [/caption] We are very proud to announce that is ready for soft launch to fans of digital photography as well as those at any proficiency level from beginner to professional who would like to create a free member profile and gallery, share...Read More
Graph Of SEO Metrics That Count: How Being Visible In Search Engines Gets Clicks & Web Site Traffic

Graph of SEO Metrics That Count: How Search Engine Placement Gets Clicks & Web Site Traffic

[caption id="attachment_2831" align="alignright" width="300"] Now That's A Nice Looking Graph!  SEO Metrics That Count: Getting Clicks in Search Engines[/caption] Get The SEO Metrics That Count! Being Seen On Google Page One With Effective Search Engine Placement Gets Clicks & Web Site Traffic! If your web site is not on Page One at Google, you might as well be invisible. 70% of searchers never look past page one of search results. Being there is 70% of the battle, but being there AND being engaging gets the clicks. Which ad do you think pulls the most clicks in my own AdWords Campaign?...Read More
Great Lakes Climate Change Action Corp

Help Me Support Non-Profit #Great #Lakes #Climate #Change #Action Corp?

Climate Change is Real. The Great Lakes is a sensitive ecosystem, especially in the Western Basin of Lake Erie, which supports the most important fishery in the Great Lakes Region! We need to protect our drinking water, the economies that depend on the Great Lakes, and the entire environmental ecosystem involved!  
Marketing Styles In Toledo

The 7 Marketing Styles or Personas: Does Your Team Have Them All Covered?

The 7 Marketing Styles or Personas:  Does Your Team Have Them All Covered? Commentary and Excerpt Re Article in CMO Magazine:  "No Marketer Is An Island: Meet The 7 Personas Of The Modern CMO" Marketing as a discipline these days calls for a broad range of personal styles, temperaments, or personas.  Any CEO, Founder, Small Business Owner, or Marketing Manager may have strengths in more than one area.  But a weak spot can hurt your company's prospects for growth or market leadership.  Does your team have all the functions covered? This article will help you identify where your strengths are, and perhaps...Read More
Marketing Brain Science~ RAZ the RAS with Emotional Content To Gain Audience Attention

MARKETING COMMUNICATION & BRAIN SCIENCE: The Secret To Getting Audience Attention

MESSAGE CRAFTING:  How Marketers Can Get Prospects To Think & TAKE ACTION!    Science tells us that EVERY HEALTHY BRAIN has a biological gatekeeper called a Reticular Activating System, (RAS) to help it be alert to danger or opportunity while otherwise staying focused on the task at hand. The Gatekeeper of Conscious Attention The RAS works much like an executive assistant to handle the myriad details of life on well-trained autopilot until something comes along that might need higher level attention or judgment. Take the blink reflex for example.  If a flying object is moving away from you, while you are...Read More
Web Video Toledo

How Can A Web Video Tell A Complete Marketing Story in 30 Seconds?

Can Your Web Site Tell A Complete Marketing Story With a 30 Second Video? I Just Made This For Some Great Clients.  I Think It Does The Job, Don't You? [video width="1280" height="720" mp4="" autoplay="off" loop="on"][/video]