Somebody on Quora recently asked: Is SEO Now Irrelevant? Here is my answer: Wait. What? Really? Are you asking if it is important to understand how search engines rank pages? Only if you want to be found on the first page of search results for relevant search terms in a competitive landscape. Google is pretty good at figuring out the right ranking in non-competitive scenarios,…
What Can SEO Work Do For Your Website Traffic? The real world SEO results examples shown below are for two different SEO clients. Actual SEO results are shown. The first chart is for a company that wanted more traffic from a nearby city. They now rank on page one at google for search results including appropriate search terms and the word Toledo with traffic from…
Want A Website Designed FAST, One You Can Manage Yourself, But Need A Little Help To Get Started? Creating a Website from the beginning can be a little tricky. There are a lot of moving parts to domain registration, hosting setup, control panel and email configuration, theme and plugin selection. It could take tens or hundreds of hours to do it on your own. But…
How do Website Design, SEO, and PPC All Work Together? Unless you want to waste a lot of time and money, a website design project should never start with design. It should start with opportunity analysis, meaning keyword research to determine what people who could become site visitors or customers are actually searching for. What is their felt need? What is their motivation? What are their pain…
Are You Asking The Right Questions To Turn Leads Into Customers? In the book “The Innovators DNA”, authors Jeffy Dyer, Hal Gregersen and Clayton M. Christensen discuss four types of effective questions. Let’s say you’ve recently noticed fewer leads coming in through your webpage where customers can request a quote. Look at the difference between the types of questions below in helping you formulate solutions. 1. “What is?”…
Our own Google Adwords Clickthrough rate is improving. What about yours? If we can do it for ourselves we can do it for YOU! Your AdWords Ad can outperform those who bid more and rank higher when SEO and AdWords are done in harmony. In fact, Good SEO can allow your AdWords Ad to rank higher than those who bid twice as much. The secret…
Why You Should Do What You Do Best, and Leave the SEO or Digital Marketing to an Expert Everyone has strengths and weaknesses. A common business instinct (and potential big mistake) is to focus time and attention on what seems wrong and attempt to make corrections on your own. But this approach means time and energy are spent on what you don’t do well. Think about…
Q. What should you do first to increase your online lead generation and sales? SEO? New Website? Re-Design Website? A: Instead of “Either/Or” The best answer is “Both/And”. This was not a trick question but hopefully, it was a thought-provoking question. SEO work should be done in concert with Website Design and Content Development. When SEO and Website design are done with the right keyword analysis…
Years ago, Zig Ziglar declared, “It is your attitude, more than your aptitude, that will determine your altitude.” When Ziglar said that, a lot of people saw it as a catchy phrase or a bit of fluff from a mere “motivational speaker.” After all, Zig was a salesman. What did he know? Apparently quite a bit. 1. The Power of a Positive Attitude The latest research proves he…
If digital marketing is important to you then chances are excellent that I can bring a broad range of business experience and digital marketing expertise to help you increase sales at any stage of business development. You will find that I bring a broad business experience and digital marketing background to bear to help clients grow. My primary specialty is Digital Marketing including Website Design…
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"With years of marketing and consulting prowess, Lonn is the best...both professionally and personally. From web site building, to web hosting, to training & developing, to strategizing, to user-friendly tutorials...you name it. I refer all of our clients to use Lonn."
Gregory Haage, M.A., President, UP FRONT Development:
"Lonn demonstrates exceptional technical expertise, being ahead of developing trends in online marketing... his expertise and knowledge is priceless to stay in 'the know'."
Dawn Blades, Whole Systems Thinking Multidisciplinary:
"Working with Lonn has been a positive interaction for my company and my agents. His creativity and follow through is second to none!"
John Mangas, Broker/Co-Owner at RE/MAX Preferred
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"Lonn has always been a man of vision, and that vision has carried over into his abilities to work with all types of people. Lonn's expertise in marketing and advertising is tremendous, and his professionalism is above reproach. I would highly recommend Lonn to anyone needing his services."
Carol Smith, Photographer - Casmi Photography
"Lonn is one of the brightest people I know, he is well organized and results driven. He can master highly complex technical projects that require skills from multiple disciplines. In addition, he has outstanding communication skills. He worked on some very large projects for me, and was able to deliver outstanding results well under budget."
Steve Piller, VP of Advertising and Local Stations at Buckeye CableSystem
"Lonn is a passionate business leader who is an entrepreneur at heart. While working with Lonn on product development activities he kept the team moving forward while maintaining our core principles. His attributes include the ability understand new market opportunities as they are developing, a natural ability to ask hard questions at the right time and a desire to challenge the norm. I highly recommend Lonn to any forward looking company seeking a results oriented leader."
Denton Parson, Vice President - Telesystem Commercial Business Unit
"I had the pleasure of working with Lonn on a variety of technical projects. Lonn is a determined, organized and professional project leader and paid close attention to identifying the results to be achieved. He found it easy to keep track of the technical details and was not shy in providing necessary feedback and suggestions as he saw fit."
Mark Ghosh, MS, MBA, ITIL, SCP, Manager of Applications Development;
Buckeye Broadband; Board of Directors, WordPress Foundation
"I had the pleasure of working with Lonn for several years in different capacities. He has always been Professional and Personable. Lonn has always provided and delivered the services he promised. Our Realtors enjoyed working with him Lonn is very respected by all who know him and is always welcome in our offices."
Kathy Kuyoth, Broker/Co-Owner at Re/Max Preferred Associates
"I have worked with Lonn Dugan in the past and have found him to be a very honest hard working individual. He has over 15 years of online experience."
Ian Hartten, Founder of Thrive Internet Marketing
"Lonn is my go to man for help with my website SEO. He is great to work with."
Kay McArdle, Realtor at Welles Bowen
"Lonn worked with me on setting up 7 of my websites. He was knowledgable and his expertise was invaluable. My stats were fantastic and I was extremely happy. I am still using his techniques and getting consistent returns."
Gloria Losie, Broker, Solid Source Realty Ga, LLC:
It has been a pleasure working with Lonn and "Big Marketing Solutions". His professionalism and expertise in web site development and SEO optimization has had a direct effect on our bottom line. We are greatly appreciative for the quick response to our questions and concerns, and for the timely completion of projects. We've received results much faster than anticipated!
Brad Plocek, Key Realty
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