Are You Asking The Right Questions To Turn Leads Into Customers? In the book “The Innovators DNA”, authors Jeffy Dyer, Hal Gregersen and Clayton M. Christensen discuss four types of effective questions. Let’s say you’ve recently noticed fewer leads coming in through your webpage where customers can request a quote. Look at the difference between the types of questions below in helping you formulate solutions. 1. “What is?”…
Why You Should Do What You Do Best, and Leave the SEO or Digital Marketing to an Expert Everyone has strengths and weaknesses. A common business instinct (and potential big mistake) is to focus time and attention on what seems wrong and attempt to make corrections on your own. But this approach means time and energy are spent on what you don’t do well. Think about…
Years ago, Zig Ziglar declared, “It is your attitude, more than your aptitude, that will determine your altitude.” When Ziglar said that, a lot of people saw it as a catchy phrase or a bit of fluff from a mere “motivational speaker.” After all, Zig was a salesman. What did he know? Apparently quite a bit. 1. The Power of a Positive Attitude The latest research proves he…
From A Recent Email Newsletter ~ Community Support Runs Strong In Toledo ~ You’ll Do Better In Toledo! Community Support Runs Strong In Toledo! Perhaps you are aware of the brand new home in Perrysburg Ohio, built by Slaske Building Company of Waterville Ohio, that was awarded in a raffle on live television at WTOL Channel 11 News in Toledo Ohio? The goal was to support of the St Jude Children’s…
Crucial Digital Marketing Role of Selecting The Right Images For Your Website “Website visitors “read” images faster than copy. Then the brain make a split second decision whether or not this website holds the promise to meet a need. If so, a desire to know more is passed along to the conscious mind for further action toward investigation and action.” Lonn Dugan, BIG Marketing Solutions…
From Seth Godin, Author & Speaker on Marketing Topics: A Great Metaphor and Question From Seth’s Blog Today: March 8, 2017 When does the water get hot? If you want a hot shower, you’ll need to turn on the hot water a bit before you step inside. It can take a while for the hot water to rise up and clear the cold water from…
Trends in Social Media Marketing: Entrepreneur Magazine Article Review: Article Review By BIG Marketing Solutions: Trends in marketing are very much in the news these days, especially the growth of Social Media Marketing. To explain the phenomenon, Entrepreneur Magazine published “10 Tips For Millennial Marketing” an article on February 9, 2017 sharing that there may be an unheralded digital divide in this respect. The Millennial…
A NEW YEARS PRAYER For 2017 For the Self Employed, Business Owners, and Friends of BIG Marketing Solutions: May peace break into your home and office. May riches come like thieves to steal your debts. May the pockets of your jeans and your cash flow accounts become magnets for $100 bills. May love stick to your face like Vaseline and may laughter assault your lips!…
With credit to Seth Godin and http://sethgodin.typepad.com/seths_blog/2016/10/here-i-made-this.html Seth Godin’s blog today prompted some thought. What is the value of knowing that somebody made the thing? Or the value of knowing the somebody who made the thing. Or the value of knowing something was made for you. Or the value of knowing a thing was made only for you? Here is what Seth Gave us: “Here, I…
Market Leadership Myths: In the “olden days”, companies and corporations were urged to move slowly when they made changes. After all, it takes a long time to turn a big ship, right? Change is difficult, right? A leader who moved too fast could end up too far ahead of the organization and end up losing engagement with followers, right? Market Leadership Truth In the digital…
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"With years of marketing and consulting prowess, Lonn is the best...both professionally and personally. From web site building, to web hosting, to training & developing, to strategizing, to user-friendly tutorials...you name it. I refer all of our clients to use Lonn."
Gregory Haage, M.A., President, UP FRONT Development:
"Lonn demonstrates exceptional technical expertise, being ahead of developing trends in online marketing... his expertise and knowledge is priceless to stay in 'the know'."
Dawn Blades, Whole Systems Thinking Multidisciplinary:
"Working with Lonn has been a positive interaction for my company and my agents. His creativity and follow through is second to none!"
John Mangas, Broker/Co-Owner at RE/MAX Preferred
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"Lonn has always been a man of vision, and that vision has carried over into his abilities to work with all types of people. Lonn's expertise in marketing and advertising is tremendous, and his professionalism is above reproach. I would highly recommend Lonn to anyone needing his services."
Carol Smith, Photographer - Casmi Photography
"Lonn is one of the brightest people I know, he is well organized and results driven. He can master highly complex technical projects that require skills from multiple disciplines. In addition, he has outstanding communication skills. He worked on some very large projects for me, and was able to deliver outstanding results well under budget."
Steve Piller, VP of Advertising and Local Stations at Buckeye CableSystem
"Lonn is a passionate business leader who is an entrepreneur at heart. While working with Lonn on product development activities he kept the team moving forward while maintaining our core principles. His attributes include the ability understand new market opportunities as they are developing, a natural ability to ask hard questions at the right time and a desire to challenge the norm. I highly recommend Lonn to any forward looking company seeking a results oriented leader."
Denton Parson, Vice President - Telesystem Commercial Business Unit
"I had the pleasure of working with Lonn on a variety of technical projects. Lonn is a determined, organized and professional project leader and paid close attention to identifying the results to be achieved. He found it easy to keep track of the technical details and was not shy in providing necessary feedback and suggestions as he saw fit."
Mark Ghosh, MS, MBA, ITIL, SCP, Manager of Applications Development;
Buckeye Broadband; Board of Directors, WordPress Foundation
"I had the pleasure of working with Lonn for several years in different capacities. He has always been Professional and Personable. Lonn has always provided and delivered the services he promised. Our Realtors enjoyed working with him Lonn is very respected by all who know him and is always welcome in our offices."
Kathy Kuyoth, Broker/Co-Owner at Re/Max Preferred Associates
"I have worked with Lonn Dugan in the past and have found him to be a very honest hard working individual. He has over 15 years of online experience."
Ian Hartten, Founder of Thrive Internet Marketing
"Lonn is my go to man for help with my website SEO. He is great to work with."
Kay McArdle, Realtor at Welles Bowen
"Lonn worked with me on setting up 7 of my websites. He was knowledgable and his expertise was invaluable. My stats were fantastic and I was extremely happy. I am still using his techniques and getting consistent returns."
Gloria Losie, Broker, Solid Source Realty Ga, LLC:
It has been a pleasure working with Lonn and "Big Marketing Solutions". His professionalism and expertise in web site development and SEO optimization has had a direct effect on our bottom line. We are greatly appreciative for the quick response to our questions and concerns, and for the timely completion of projects. We've received results much faster than anticipated!
Brad Plocek, Key Realty
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