Slow Web Sites Cost More Than You Think!

Slow Web Sites Cost More Than You Think!

Slow Page Load Times For Your Web Site Cost More Than You Think!


Web Site Hosting Toledo

The SAME WEB SITE  ~  Before and After Moving To Our TURBO Charged Web Hosting Servers

Multiple studies prove that if your page takes too long to load, visitors will click off and go find some other site to browse, join, subscribe to, or buy from!

What you save in monthly cost on inexpensive hosting is destroyed by lost engagement, lost lead generation, and lost sales!

What is the value of a customer in your business?  Think about that for a few minutes.  Then tell me you are saving money on the hosting service you have now….

See SAME SITE Load Times At Right for a WordPress Web Site Design / WordPress Web Site Development / and WordPress Web Hosting Client of ours.

This WordPress Web Site was Independently Tested On a “Pretty Good Server” and Our New TURBO Charged Server.

It experienced almost a 400% page load time improvement when moved to our TURBO Charged server.

BTW: This is a new, pre-launch, complex WordPress Membership Community Web Site For Music Industry Professionals with Full Page Sliders, Industry Directory, Membership, Member Music Upload, Member Social & Community features For Musicians.

Maybe We Should Talk?  Get TURBO Charged at www.BigWeb.us

 

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More #Technology And #Innovation in #Toledo

More #Technology And #Innovation in #Toledo

Wordpress Web Site Design Toledo TNewTech Meetup Wishes You Happy Pi Day!

Yes, there is a group of people who like learning about, discussing, and mingling with others interested in #Technology and Innovation in #Toledo!

I hope to see all of your beautiful faces at tonight’s meetup. (Yes, there will be pie.)

You and I could have a great conversation about #Digital Marketing for Startups or Technology Companies, #Wordpress #Web Site Design, WordPress Web Site Development, #Search #Engine #Optimization, #SEO, and/or whatever drives your hunger for sweet success!

Don’t have much of a sweet tooth?  Join us for some real food after the meetup
at Social Gastropub at 7:30 as we continue the conversation and get to know the startups a little better.

Technology and ToledoSpellBound – a mobile app and publishing platform. The mobile app is how people experience the SpellBound experiences for books. The publishing platform is how we create and share those experiences. We work with organizations, institutions, and individuals who work with, love, and support children ages 3-10.
ConnecPath – Leo Sanada will be presenting about an ed-tech company that provides American high school students with AI-driven mobile platform to increase efficiency in their career decisions.

See Also:  ErieHack – A Hackathon series for the great lakes, being hosted at LPI.
More info at www.eriehack.io

**Filling out your Meetup.com profile helps us make TNewTech even more awesome 😉 **

Do you want to help plan TNewTech?  Do you have time to contribute? Do you have a startup ide you’d like to pitch?  Send us a message at launchpad@utoledo.edu

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Marketing And Hot Water: Advice from Seth Godin

Marketing And Hot Water:  Advice from Seth Godin

From Seth Godin, Author & Speaker on Marketing Topics:

Digital Marketing BlogA Great Metaphor and Question From Seth’s Blog Today:  March 8, 2017

When does the water get hot?

If you want a hot shower, you’ll need to turn on the hot water a bit before you step inside. It can take a while for the hot water to rise up and clear the cold water from the pipes.

The thing is, though, that if you mistakenly turn the cold water tap instead, it’ll never get hot. No matter how long you wait.

Sometimes, it takes us too long to realize that we shouldn’t wait any longer and might consider checking if we turned on the wrong tap.

Nothing good comes from impatiently jumping from one approach to another, one grand scheme replaced by another. But persistently sticking with a plan that goes nowhere is almost as bad. The art of making a difference begins with thinking hard about when it’s time to move on. The Dip is real, but there are dead ends everywhere.

Sometimes, the world is telling us it’s time to leap.

Source:  http://sethgodin.typepad.com/seths_blog/2017/03/the-tap-metaphor.html

Yes Seth.  Well said.  Thank you for being an inspiration to so many with your metaphors!

For my readers: If you are ready to try something new, to replace something that isn’t working, with regard to Digital Marketing, I can help you with that!  I fix broken web sites.  I redesign web sites that are not working.  I implement organic Search Engine Optimization (SEO) and/or paid Search Engine Marketing (SEM) so that web sites I design using WordPress and my Toledo SEO Wizard bag of magic tricks to get google page one top ten search engine rank placement results for clients.  Is it “Time to Leap” as Seth wrote?  Let’s Talk Soon!  See the contact page if you want to ask any questions!

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Does Your SEO Strategy Need To Be Updated?

Does Your SEO Strategy Need To Be Updated?

Does Your SEO Strategy Need To Be Updated?

Search Engine Optimization SEO, SERP, Changes

Changes By Google Require Examination and Update of Search Marketing Strategy Before Your Web Site Falls Out of Sight On Google!

Search Engine Optimization (SEO) can get your web site on top of a Google Search Engine Results Page (SERP).  If you are on page one, your website can generate leads and customers.  As 2017 moves along it is important to know that what worked in the past may not work today.  The rules keep changing.  But a good SEO pro can help you with that!

Organic SEO helps you “Earn” that page one placement.  Organic SEO takes time…  but not as long as it used to.  I have gotten page one results within a week, but it remains true that websites in more competitive categories are harder to place without a consistent Organic SEO effort over time.

Paid Search Engine Marketing (SEM) works faster.  Pay to play and you can get page one placement as fast as TODAY!  Either way, it is still true that if your site is not on page one search results for appropriate keywords, you might as well not build the website at all because it is not going to bring desired business results…  Consider a recent article by Hubspot:

Organic SEO SERP Placement vs PAID SEM Results Demonstration

Organic SEO SERP Placement vs PAID SEM Results Demonstration

To say SEO has “changed a lot” would be the understatement of the decade.

We’ll often see multiple updates per year from Google – including this year’s major Penguin update in September 2016, which made the rewarding of highquality websites in search results a part of its core algorithm…

Marketers and SEO agencies worldwide have halted their obsession with linkbuilding and keywords and re-prioritized a little bit. Now, successful inbound marketers have turned their attention to a long overdue focus on high-quality content.

 In fact, SEO has changed so much in the past several years that many marketers aren’t sure what’s outdated, what’s important, what will actually move the needle, and what’s simply wasted effort (Hubspot, 18 Myths You Should Leave Behind in 2017) .

The article goes on to stress that Off-Page SEO efforts like link building is no longer the secret to getting on page one at Google.  Instead, the On-Page SEO effort is king.

So… let me ask one more time.  Does your SEO Strategy need to be updated?  Is your On-Page SEO work getting the job done?

Is it time to call in a professional SEO Provider to help make sure your website is getting traffic and generating leads?  I can help you with that 🙂

The Toledo SEO Wizard

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Trends in Social Media Marketing: Entrepreneur Magazine Article Review:

Trends in Social Media Marketing: Entrepreneur Magazine Article Review:

Trends in Social Media Marketing:  Entrepreneur Magazine Article Review:

Social Media Marketing Article in February Issue Entrepreneur Magazine

Social Media Marketing Article in February Issue Entrepreneur Magazine

Article Review By BIG Marketing Solutions:

Trends in marketing are very much in the news these days, especially the growth of Social Media Marketing. To explain the phenomenon, Entrepreneur Magazine published “10 Tips For Millennial Marketing” an article on February 9, 2017 sharing that there may be an unheralded digital divide in this respect.  The Millennial generation may actually be avoiding other media while being more likely to respond to properly done social media marketing efforts. 

The opening paragraph describes Millennials as “are one of the most talked about generations in the marketing industry…” Then it asks if they are really that different, noting that people have been observing generational differences since 400 BC when “Socrates described teens and young adults like this:

…They no longer rise when elders enter the room. They contradict their parents, chatter before company, gobble up dainties at the table, cross their legs …” That sounds like any generation of teens and young adults, but Millennials are different than (sic) earlier generations because they grew up with an unmatched presence of technology in their lives — and they are one of the most studied generations because of that.

The article continues by noting that Millennials think differently and act differently, especially with regard to online behavior, because “some things are intuitive to them that are not intuitive to anyone else.”

Many of the differences between the Millennial Generation market segment and others arise because they are the first generation to be digital natives.  Mobile devices are affordable so they are the screen of choice for this generation.  Millennials think the information available on a mobile device is the same as what is found on a desktop computer screen.  Maybe you had heard this, but probably had not heard the following:

According to Google, 66 percent of Millennials are confident that the information they find with mobile devices, such as flight and hotel data, is the same on desktop. Only 43 percent of travelers over the age of 35 feel the same way.

Millennials are very comfortable shopping, and booking travel arrangements, on mobile devices.

According to Google, 64 percent of Millennials book a hotel stay after searching for a room on their mobile device. The majority of travelers over the age of 35 — 58 percent — do not book on mobile.

Millennials do not respond to hard sell pitches because they grew up in an economically challenging time.  They are very comfortable with a sharing economy.  They want companies to share with them, and to collaborate with them in creating the brand experience and speaking the brand message.  “Brands such as L’Oréal, Chanel, Prada and others already understand this and are collaborating with influential bloggers to reach Millennials.  Recruiting thought leaders in a marketing category to initiate and maintain conversations is far more effective with Millennials than running a traditional one way campaign “pitching” a product.  Inspiring User Generated Content takes the game to the next level!

Getting good reviews on social media is reported to be the coin of the realm to generate a purchase decision or brand loyalty among Millennials,  An Omni-Channel or Integrated Marketing Strategy is thought to be the best approach.  An Omni-Channel strategy is one that makes sure that the brand identity, image, positioning, value proposition, and messaging are consistent across various media channels even if the final creative effort or delivery is quite different.  Straight up online advertising does not fare well with Millennials who are thinking about making a purchase.  

While a vast number of the population find online advertising to be credible, only six percent of Millennials in the U.S. consider online advertising to be credible.

The importance of inspiring online reviews in social media by brand fans cannot be overstated. The article reports that “Fifty-one percent of Millennials say that being able to see consumer opinions have a greater impact on making a purchase decision.”

Another recommendation is for a company to provide online customer service.  Putting customer service out in public purview shows that the company is not afraid of the conversation that takes place online.  Knowing how to handle this to deliver customer satisfaction for all to see and appreciate is considered a huge influence.

Television may influence consumers making purchase decisions up to 70 percent more than other media, but Social media is closing fast, influencing 60% of Millennials.  

Thirty-two percent of that 60 percent say that social advertising is more credible when influencing their decisions. In other words, if your company or brand doesn’t have a social media account, you are missing out on the possibility to engage with Millennials.

Maybe you have heard some of this before, but the statistics cited in the article are more concrete and persuasive than some of the hype that has been shared about the topic.

Entrepreneur Article: https://www.entrepreneur.com/article/287905

Learn More About Digital Marketing on our Home Page

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Toledo Business News: WIN FREE Digital Marketing Services for Toledo OH

Toledo Business News:  WIN FREE Digital Marketing Services for Toledo OH

Toledo Business News: Redevelopment of Once Grand Spaces

What Good Thing Could Come From Toledo?

In the early to mid 1900’s Toledo Ohio was the home of Willys-Overland Motor Company which later went on to become the manufacturer of the Jeep.  

Production of the Willys MB, better known as Jeep, began in 1941, shared between Willys, Ford, and American Bantam. 8,598 units were produced that year, and 359,851 units were produced before the end of World War II. Willys-Overland ranked 48th among United States corporations in the value of World War II military production contracts.[7] In total, 653,568 military Jeeps were manufactured. (Wikipedia, 2016).

Since World War II, this site has been at the economic heart of Toledo. (Redevelopment Institute.org).

Jeeps are still made in Toledo, at different facilities.  The original grand factory fell into disrepair and then ruin.  The smokestack still stands as a national landmark. The good news is that the property is being revived again as an industrial park for automobile suppliers. James Tuschman invoked Kevin Costner last week as he talked about the fledgling Overland Industrial Park in Toledo.  “Do you all remember the movie Field of Dreams? ‘Build it and they will come,’ ” asked the chairman of the Toledo-Lucas County Port Authority. “We did. They’re here.”  (The Toledo Blade, 2016)
Dana Holding Corp.’s will be the first tenant, opening an axle manufacturing plant.  Doing so at a site that was once written off in North Toledo is a major win for the region’s economy and validation of a bold economic development effort begun just after the Great Recession. Not only did Dana announce plans for a $70 million plant that will employ at least 300 people, but the Fortune 500 company will be the first tenant of the Toledo-Lucas County Port Authority’s Overland Industrial Park..(The Toledo Blade, 2016)

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Besides global business and world class art and culture, Toledo also offers one of the most “Affordable” places to live in the great U.S.A. Toledo is a great place to locate a small business because our market demographic mix is a perfect blend of everything that makes America great! Business services such as marketing and advertising also cost less here than in most nearby cities! If you need to reinvent, re-launch, or expand tour business, then Toledo is a great place to work, live, play!
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Does your business have a department, marketing program, product, or strategic initiative that has fallen into disrepair?  Perhaps you want to re-invent, revive, re-launch or re-purpose it in a way similar to what is being done with the Willys Overland site?

Now Toledo area business owners can enter a contest to win $500 to $5000 in FREE Digital Marketing Services to re-launch, redevelop, re-brand, or re-message a product or service that may have suffered during the recession.  See Toledo Digital Marketing Services Page For Details

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Guess Who Owns 8 of Top 10 Google Search Listings For “Organic SEO Toledo”!

Guess Who Owns 8 of Top 10 Google Search Listings For “Organic SEO Toledo”!

 

Take a look at a google search for the phrase organic seo toledo.  Per screen capture below, I have 8 of top ten positions, counting my linkedin profile. Had to share!  I go by the nickname “The Toledo SEO Wizard!”  If I can do SEO for my own websites, I can do SEO for you or somebody you know who needs page one rank to get visitors to their website!  Get SEO, Keep Calm, and Sell More Stuff!

Organic SEO Toledo Google Page Rank

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New Real Estate Website Launched: Search Homes For Sale In Maumee, OH

New Real Estate Website Launched: Search Homes For Sale In Maumee, OH

New Real Estate Website Launched To Help Toledo Area Home Buyers Search Homes For Sale In Maumee OH.

Big Marketing Solutions Client, Brad Plocek, Realtor at Key Realty has launched www.SearchMaumeeHomesForSale.com.

Maumee Homes For Sale

Maumee Homes For Sale

The site is still under development.  It is a simple but important part of an overall SEO program to get more site visitors to Brad’s main website, which is www.SearchToledoHomes.com.  Within days, the keyword phrases on the main website, including the words “Maumee Homes” were moving up in the ranks.  When we began working in SEO with Brad, he had 2 keywords in the top ten on page one at Google.  Now he has as many as 10 keywords with a top ten rank, and many more are moving up steadily into that space!

 

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Introducing New Toledo Website Design / Website Re-Design

Introducing New Toledo Website Design / Website Re-Design

Toledo Website Design Web Site Redesign For SMIN Power GroupIntroducing New Toledo Website Design / Website Re-Design

Toledo Web Design Company BIG Marketing Solutions has launched a new website for client SMIN Power Group at www.SminPowerGroup.com.

SMIN Power Group provides affordable electricity for communities using renewable energies (solar energy, fuel cell energy, biomass, wind energy, and more.  Services include Green Energy Engineering Consultation, Renewable Energy Project Management and Energy Management.

SMIN Power Group, was founded by Sandrine Mubenga, and is registered in the USA, in the State of Ohio since 2011.  In 2013, SMIN Power Group expanded to establish an office in Africa, under the name SMIN Power Group Asbl. The office is located in the Democratic Republic of Congo, Kinshasa/Gombe.

SMIN Power Group is dedicated to powering your life through green and renewable energy solutions, with a special interest in providing solar energy for under-served populations and remote locations.

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SEO Toledo Client Rank Up From #100 to #5 in One Week

SEO Toledo Client Rank Up From #100 to #5 in One Week

The Toledo SEO Wizard does it again!  An SEO Services client went from #100 to #5, page one at Google!  How?  Proper content strategy, proper on page SEO, proper meta tags, proper Google Analytics and Google Search Console integration, proper sitemap submissions, professional home page re-write, and a little website redesign work were all combined for outstanding results!

This Real Estate Client Ranked Up in One Week For Highly Competitive Keyword Phrase, “Find Toledo Homes”.  Proof is in the chart below.  If you need affordable SEO help like this then by all means, contact us today!

 

Organic Search Engine Optimization Rank Up, SEO Toledo

Organic Search Engine Optimization Rank Up, SEO Toledo

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