More #Technology And #Innovation in #Toledo

More #Technology And #Innovation in #Toledo

Wordpress Web Site Design Toledo TNewTech Meetup Wishes You Happy Pi Day!

Yes, there is a group of people who like learning about, discussing, and mingling with others interested in #Technology and Innovation in #Toledo!

I hope to see all of your beautiful faces at tonight’s meetup. (Yes, there will be pie.)

You and I could have a great conversation about #Digital Marketing for Startups or Technology Companies, #Wordpress #Web Site Design, WordPress Web Site Development, #Search #Engine #Optimization, #SEO, and/or whatever drives your hunger for sweet success!

Don’t have much of a sweet tooth?  Join us for some real food after the meetup
at Social Gastropub at 7:30 as we continue the conversation and get to know the startups a little better.

Technology and ToledoSpellBound – a mobile app and publishing platform. The mobile app is how people experience the SpellBound experiences for books. The publishing platform is how we create and share those experiences. We work with organizations, institutions, and individuals who work with, love, and support children ages 3-10.
ConnecPath – Leo Sanada will be presenting about an ed-tech company that provides American high school students with AI-driven mobile platform to increase efficiency in their career decisions.

See Also:  ErieHack – A Hackathon series for the great lakes, being hosted at LPI.
More info at www.eriehack.io

**Filling out your Meetup.com profile helps us make TNewTech even more awesome 😉 **

Do you want to help plan TNewTech?  Do you have time to contribute? Do you have a startup ide you’d like to pitch?  Send us a message at launchpad@utoledo.edu

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Marketing And Hot Water: Advice from Seth Godin

Marketing And Hot Water:  Advice from Seth Godin

From Seth Godin, Author & Speaker on Marketing Topics:

Digital Marketing BlogA Great Metaphor and Question From Seth’s Blog Today:  March 8, 2017

When does the water get hot?

If you want a hot shower, you’ll need to turn on the hot water a bit before you step inside. It can take a while for the hot water to rise up and clear the cold water from the pipes.

The thing is, though, that if you mistakenly turn the cold water tap instead, it’ll never get hot. No matter how long you wait.

Sometimes, it takes us too long to realize that we shouldn’t wait any longer and might consider checking if we turned on the wrong tap.

Nothing good comes from impatiently jumping from one approach to another, one grand scheme replaced by another. But persistently sticking with a plan that goes nowhere is almost as bad. The art of making a difference begins with thinking hard about when it’s time to move on. The Dip is real, but there are dead ends everywhere.

Sometimes, the world is telling us it’s time to leap.

Source:  http://sethgodin.typepad.com/seths_blog/2017/03/the-tap-metaphor.html

Yes Seth.  Well said.  Thank you for being an inspiration to so many with your metaphors!

For my readers: If you are ready to try something new, to replace something that isn’t working, with regard to Digital Marketing, I can help you with that!  I fix broken web sites.  I redesign web sites that are not working.  I implement organic Search Engine Optimization (SEO) and/or paid Search Engine Marketing (SEM) so that web sites I design using WordPress and my Toledo SEO Wizard bag of magic tricks to get google page one top ten search engine rank placement results for clients.  Is it “Time to Leap” as Seth wrote?  Let’s Talk Soon!  See the contact page if you want to ask any questions!

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Does Your SEO Strategy Need To Be Updated?

Does Your SEO Strategy Need To Be Updated?

Does Your SEO Strategy Need To Be Updated?

Search Engine Optimization SEO, SERP, Changes

Changes By Google Require Examination and Update of Search Marketing Strategy Before Your Web Site Falls Out of Sight On Google!

Search Engine Optimization (SEO) can get your web site on top of a Google Search Engine Results Page (SERP).  If you are on page one, your website can generate leads and customers.  As 2017 moves along it is important to know that what worked in the past may not work today.  The rules keep changing.  But a good SEO pro can help you with that!

Organic SEO helps you “Earn” that page one placement.  Organic SEO takes time…  but not as long as it used to.  I have gotten page one results within a week, but it remains true that websites in more competitive categories are harder to place without a consistent Organic SEO effort over time.

Paid Search Engine Marketing (SEM) works faster.  Pay to play and you can get page one placement as fast as TODAY!  Either way, it is still true that if your site is not on page one search results for appropriate keywords, you might as well not build the website at all because it is not going to bring desired business results…  Consider a recent article by Hubspot:

Organic SEO SERP Placement vs PAID SEM Results Demonstration

Organic SEO SERP Placement vs PAID SEM Results Demonstration

To say SEO has “changed a lot” would be the understatement of the decade.

We’ll often see multiple updates per year from Google – including this year’s major Penguin update in September 2016, which made the rewarding of highquality websites in search results a part of its core algorithm…

Marketers and SEO agencies worldwide have halted their obsession with linkbuilding and keywords and re-prioritized a little bit. Now, successful inbound marketers have turned their attention to a long overdue focus on high-quality content.

 In fact, SEO has changed so much in the past several years that many marketers aren’t sure what’s outdated, what’s important, what will actually move the needle, and what’s simply wasted effort (Hubspot, 18 Myths You Should Leave Behind in 2017) .

The article goes on to stress that Off-Page SEO efforts like link building is no longer the secret to getting on page one at Google.  Instead, the On-Page SEO effort is king.

So… let me ask one more time.  Does your SEO Strategy need to be updated?  Is your On-Page SEO work getting the job done?

Is it time to call in a professional SEO Provider to help make sure your website is getting traffic and generating leads?  I can help you with that 🙂

The Toledo SEO Wizard

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Guess Who Owns 8 of Top 10 Google Search Listings For “Organic SEO Toledo”!

Guess Who Owns 8 of Top 10 Google Search Listings For “Organic SEO Toledo”!

 

Take a look at a google search for the phrase organic seo toledo.  Per screen capture below, I have 8 of top ten positions, counting my linkedin profile. Had to share!  I go by the nickname “The Toledo SEO Wizard!”  If I can do SEO for my own websites, I can do SEO for you or somebody you know who needs page one rank to get visitors to their website!  Get SEO, Keep Calm, and Sell More Stuff!

Organic SEO Toledo Google Page Rank

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New Real Estate Website Launched: Search Homes For Sale In Maumee, OH

New Real Estate Website Launched: Search Homes For Sale In Maumee, OH

New Real Estate Website Launched To Help Toledo Area Home Buyers Search Homes For Sale In Maumee OH.

Big Marketing Solutions Client, Brad Plocek, Realtor at Key Realty has launched www.SearchMaumeeHomesForSale.com.

Maumee Homes For Sale

Maumee Homes For Sale

The site is still under development.  It is a simple but important part of an overall SEO program to get more site visitors to Brad’s main website, which is www.SearchToledoHomes.com.  Within days, the keyword phrases on the main website, including the words “Maumee Homes” were moving up in the ranks.  When we began working in SEO with Brad, he had 2 keywords in the top ten on page one at Google.  Now he has as many as 10 keywords with a top ten rank, and many more are moving up steadily into that space!

 

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How To Use Google Analytics To Measure Effectiveness of Organic SEO Efforts

How To Use Google Analytics To Measure Effectiveness of Organic SEO Efforts

Google Analytics Key Performance Indicators Measure Organic SEO Effectiveness

Google Analytics (GA) can present an amount of data that is almost overwhelming for those new to using it.  For beginners, there are a few key performance indicators that are the most important in evaluating the result of Search Engine Optimization Efforts.

On the top GA menu, select a recent time frame to study, such as one week or one month.  Then right below, click compare to previous period.  Now, on the left hand menu at Google Analytics, scroll down to the acquisition section and choose overview.

The first key performance indicators to study to evaluate SEO results would be Sessions and New Users as well as Bounce Rate.  The first group of Other Traffic is not broken down and can be from email or other efforts.  In this article, I focus mostly on the Organic Search group because this measures the amount of traffic coming from natural search engine placement as separate from paid placement, social media work, or any other factor.

There is some overlap in the learning points in this article about SEO, which covers Visitor Acquisition – and a little about Visitor Engagement as well.  I touch on Engagement because getting visitors is only part of the story.  It is crucial that you realize there is only one main reason people use Search Engines.  Search engine users have a need, desire, or question they want to solve.  Generally they don’t want to find YOU or YOUR COMPANY NAME as much as they want to know something.  They don’t care how great your company is, or how many awards you have won until they know if they are going to get their need met on this web page.  So, when people feel tricked into visiting your site by ‘click-bait’ that creates an expectation which is not met on your site, they will BOUNCE off your site, going back to the search engine or another website ASAP.

What Can Be Learned From The Google Analytics Report Shown Below:

  • Organic Search Engine Traffic shown in the Sessions Column improved from 417 to 1083, an increase of roughly 160% compared to the previous 31 day period!  This indicates that something pretty powerful is happening!
    • Hopefully you know what you did to produce this result so that you can repeat it!
  • The New Users column shows a similar increase from 296 to 724, or roughly 145%
    • Again, hopefully you know what you did to produce this result so that you can repeat it!
  • The Bounce Rate column shows how many visitors clicked away from the site after looking at only one page.  This is a strong measure of several things that are related to SEO and to Visitor Engagement which is an indicator of how “Sticky” your site is.
    • With regard to SEO work it indicates if visitors found that your page actually provided what they were looking for.  Did it live up to the expectation created when they read the page description on the search engine result page?  If not they click away quickly.
      • Improving the <alt description> tag on your home page can control the expectation created by managing the ‘story’ told about your site in the few words under your domain name on the search results page.
      • Improving home page or landing page content so it matches the promise made in the search engine result page description is another way to make sure people stay on your site and start clicking around once they get there.
    • With regard to Engagement, which is not exactly SEO work but is also crucial to lead generation:
      • Simplifying the home page or landing page so that it is simple, direct, and immediately clear how to find the answer promised on the search engine result page is a good way to improve Bounce Rate.
        • If there is too much information on one page, a visitor can decide to look elsewhere for fast and simple answers that don’t require a lot of reading.
        • Keep it Simple, Sam is good advice these days when people have so much access to information at their fingertips. Overload happens fast.
        • Don’t overload your visitors.  Break complicated pages up into several pages and you will improve engagement and lead generation.
        • The faster they find what they want, the more likely they are to stay on the page and read or click something.  The more they read or click on a few pages, the more likely they will choose to contact you and become a lead.

A look at the Social row in the same Acquisition section will reveal similar details about how engaging your “click-bait” posts are in social media, and how well the page meets the expectation created.  Just as with inaccurate or ‘trick’ Search Engine Descriptions, visitors don’t stay long if they feel tricked into clicking something on social media just to see a page about how great you are.

For each row, such as Organic Search, or Social, you can click the blue highlighted row description and see a breakdown of which search engines or social media sites are sending traffic.  Once you see a particular search engine listed on the next page, such as Google, you can click that search engine name to find out which keywords have produced the traffic.

Google Analytics and Toledo SEO

Google Analytics and Toledo SEO Example

Yes, there is a lot more data to monitor in Google Analytics.  But until you have this part down pat, and make it work as a measurable proof that your Organic SEO efforts are on the right track, the other data will probably just distract your or make your eyes glaze over.  Once you have mastered the basics, then you can move into the deeper granularity of finer details.

More on learning to use Google Analytics…  soon!

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SEO Toledo Client Rank Up From #100 to #5 in One Week

SEO Toledo Client Rank Up From #100 to #5 in One Week

The Toledo SEO Wizard does it again!  An SEO Services client went from #100 to #5, page one at Google!  How?  Proper content strategy, proper on page SEO, proper meta tags, proper Google Analytics and Google Search Console integration, proper sitemap submissions, professional home page re-write, and a little website redesign work were all combined for outstanding results!

This Real Estate Client Ranked Up in One Week For Highly Competitive Keyword Phrase, “Find Toledo Homes”.  Proof is in the chart below.  If you need affordable SEO help like this then by all means, contact us today!

 

Organic Search Engine Optimization Rank Up, SEO Toledo

Organic Search Engine Optimization Rank Up, SEO Toledo

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New Organic SEO Toledo Page Added

New Organic SEO Toledo Page Added

Organic SEO for Toledo Graph of Google Page One Rankings

This page was just added to our website at , but it’s worth sharing on our blog as well!

If ever a picture was worth a thousand words, this is it!  My magic SEO wand and SEO Toolbox could work for you too!

Toledo’s SEO Wizard Strikes Again!  (That Would be… Me!)

The graph below shows Google Page One (Top Ten) Organic SEO Search Engine Results for BIG Marketing Solutions and 5 Top Digital Marketing Competitors over roughly 70 relevant search engine keywords being tracked.

By achieving top ten rank for 46 of the keywords, we have placed over half our desired keywords on Google Page One (Top 10)!

If your company or organization would benefit from Google Page One Top Ten Search Results, from organic search engine optimization SEO then I can help you with that!

Organic SEO Toledo

Organic SEO Toledo

I won’t name names but one of them recently told me that they don’t actually get much business from their website. Guess which one?

Organic SEO Toledo Keywords & Google Page One (Top Ten) Search Engine Results

Positions Shown Are As Of 04/30/2016 ~  Changes Shown Are Position Improvement Over a Six Week Period.

Keyword Ranking path Position Change Searches
search engine marketing consultant toledo / 1 3
affordable website toledo /affordable-website-design-for-toledo-and-the-world/ 1 100
fast website launch toledo / 1 0
local search marketing toledo /local-search-marketing-in-a-global-village/images/ 1 3
affordable online marketing toledo /seo/ 1 9
organic search marketing toledo /blog/ 1 5
google search placement toledo /google-seo-search-rank/ 1 14
outsource marketing toledo / 1 6
outsourced marketing toledo / 1 2
fast website design toledo / 1 6
organic search engine marketing toledo /blog/ 1 1
affordable search engine optimization toledo /tag/affordable-search-engine-optimization/ 1 4
search engine placement toledo /blog/ 2 18
search marketing toledo / 2 11
organic search engine optimization toledo /tag/organic-seo/ 2 4
search marketing consultant toledo / 3 1
digital marketing consultant toledo / 3 3
website marketing consultant toledo / 3 1
web site re-design toledo /category/website-design-toledo/ 3 4
online marketing consultant toledo / 4 0
ppc toledo / 4 6
fast website toledo / 4 8
google optimization toledo / 4 6
freelance website design toledo /website-design/ 4 12
website seo toledo / 4 9
toledo seo / 5 96
search optimization toledo / 5 13
freelance web site design toledo /website-design/ 5 21
web site search engine optimization toledo / 5 8
freelance web design toledo /website-design/ 5 1
marketing consultant toledo / 6 9
website search engine optimization toledo / 6 11
google search optimization toledo / 6 6
online marketing toledo / 7 15
pay per click marketing toledo / 7 18
google search engine optimization toledo / 7 11
online marketing service toledo / 7 6
seo toledo / 8 26
pay per click toledo /getting-the-most-from-adwords-ppc-campaigns/home-ppc/ 8 10
search engine marketing toledo / 8 16
wordpress website design toledo / 8 20
search engine toledo / 9 40
search engine optimization toledo / 9 16
online adverting toledo /tag/online-advertising/ 9 92
website redesign toledo /category/website-design-toledo/ 9 5
website re-design toledo /category/website-design-toledo/ 9 16
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Speaker Available: Toledo Digital Marketing, and SEO

Speaker Available: Toledo Digital Marketing, and SEO

Speaker Available: Toledo Business Technology Digital Marketing, and SEO.

Digital MarketingIf your Toledo area group or organization has members who want to learn about Business Technology, Digital Marketing, and SEO then I can help you with that by providing a talk on “Digital Marketing & Search Engine Optimization: Myths & Facts To Help Gain Publicity and Increase Sales“.  A synopsis is shown below.

Websites about new companies, products, services, technologies or innovations that are not found on Google Page One search engine results will have a hard time creating awareness, accomplishing publicity, generating leads, or creating partners or customers unless you also spend money on an ongoing advertising campaign to drive traffic to the website.  But when you turn off advertising, you fall off Google Page One.  On the other hand, Organic Search Engine Optimization helps you get on Google Page One – and stay there, without ongoing advertising expenses.  Many changes have taken place in the search engine optimization field and many rumors abound.  Find out which ones are important.  It is not as hard as some want you to think, it is not as expensive as some want you to think, and it doesn’t take as long as some would have you think. I will demonstrate strategies, techniques, and tools that can help you get Page One results on Google so your digital marketing efforts will succeed.

Sample Slides are shown below demonstrating how quickly keywords can be ranked.

One Month SEO Ranking Improvement Graph

Starting With 4 Keywords on Google Page One and Ending with 9 Keywords on Google Page One

optimization-graph1

One Month Numerical Representation of SEO Movement & Results

The next slide shows the numerical representation of rank and movement for each of 17 keywords now on Google Page One Search Results, including a ranking path showing which page or blog post accomplished the result.  Here we see the effect of Web Pages, Categories, Tags, and Blog Posts.

Organic Search Engine Optimization Tracking Report Toledo

Organic Search Engine Optimization Tracking Report Toledo

These talks can run from 5 minutes to 3o minutes depending on your need.  Other presentations are available or can be created, running up to one hour, to help educate your group members.
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Does Your Website Work? A Little Educational Ditty To the Tune of Do Your Ears Hang Low

Does Your Website Work? A Little Educational Ditty!

Search Engine Optimization Toeldo Cartoon

Search Engine Optimization Toledo Cartoon

With apologies in advance, as a sense of humor seems to be hanging around disrupting
Search Engine Optimization efforts today… lol

Sung To the Tune of “Do Your Ears Hang Low”

Does your website work?

Does it generate the leads?

Do your visitors reach out?

Are your prospects converting?

Are you atop page one at Google when the Googlers are Googling?

Does Your website Work?

Does your website shine?

Does it have a great design?

Is your menu clear and simple?

Does your navigation manage to navigate the navigators?

Does Your website Work?

Does your website inspire?

Does it have calls to action?

Is the content strategic?

Does your messaging convey brand and value proposition ?

Does Your website Work?

View full post…

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