Tag: Traditional Marketing

Traditional Marketing

Marketing Genius in a LinkedIn Article. You Decide

A new article on linkedin.com, link below, says that the best way to becoming rich and successful is to become the best you do at one thing.  We couldn't agree more, that's why we are glad to share that there is nobody in Toledo Ohio, or anywhere else in the world that can get an SEO optimized web site up and running faster than we can.  Serving Toledo Ohio and the world! Get Google Page One without paying and arm and a leg!  How?  Because a Renaissance man  with all the skills you need can do all the work without...Read More

Self Promotion: Learn From the Original Master!

P.T, Barnum was a master at self promotion. Phineas Taylor (P.T.) Barnum was one of America’s greatest entrepreneurs. His strategies might be exactly what you need to grow your business. Barnum invented many marketing methods that modern business schools continue to study his techniques. He was one of the first adopters of many aspects of marketing which are widely known today.  Here are just a few highlights: Started a traveling show that would later become the Barnum & Bailey (now Ringling Brothers and Barnum & Bailey) circus. “The greatest show on earth” Traveled from city to city by train, delighting...Read More

Lessons from Yahoo: Incremental Change Doesn’t Work

Market Leadership Myths: In the olden days, companies and corporations were urged to move slowly when the made changes.  After all it takes a long time to turn a big ship, right?  Change is difficult, right?  A leader who moved too fast could end up too far ahead of the organization and end up losing engagement with followers, right? Market Leadership Truth In the digital age, many of these sayings are no longer true. In fact, there is a new term in use these days that predicts success based on how 'disruptive' a company or technology is.  Some companies today...Read More

What is Marketing?

Seven wise men were gathered to answer the question, What is Marketing? One said it was a soft discipline and a waste of time (bzzz) One said, Advertising (bzzz). One said, Sales (bzzz). One said it was a business philosophy focused on customer satisfaction (maybe). One said it is the activity that discovers and exploits trends in market desires (Well... OK) One said cleverly, it is the result of opportunity analysis followed up with complete alignment of Product, Price, Place, Promotion, and People to create a value and attract and increase sales using coordinated and purposeful Branding, Identity, Image and Copy...Read More

Digital Marketing Perspectives

I was thinking about the veritable blizzard of "How-to-do-digital-marketing" articles online when a recent snowfall blanketed our city in white.  Many people took pictures.  It's easy to get a feel for what a lot of snow looks like in a wide shot.  Yes, snow is white. There is no doubt about it. But I found that the real beauty, as in the photo at right, was found by taking a close-up look at the details. The beauty of digital marketing is in the details as well. Digital Marketing tips and advice found online could blanket several states if printed, and still...Read More