Tag: Google Analytics

Digital Marketing Blog

Marketing And Hot Water: Advice from Seth Godin

From Seth Godin, Author & Speaker on Marketing Topics: A Great Metaphor and Question From Seth's Blog Today:  March 8, 2017 When does the water get hot? If you want a hot shower, you'll need to turn on the hot water a bit before you step inside. It can take a while for the hot water to rise up and clear the cold water from the pipes. The thing is, though, that if you mistakenly turn the cold water tap instead, it'll never get hot. No matter how long you wait. Sometimes, it takes us too long to realize that...Read More

How To Use Google Analytics To Measure Effectiveness of Organic SEO Efforts

Google Analytics Key Performance Indicators Measure Organic SEO Effectiveness Google Analytics (GA) can present an amount of data that is almost overwhelming for those new to using it.  For beginners, there are a few key performance indicators that are the most important in evaluating the result of Search Engine Optimization Efforts. On the top GA menu, select a recent time frame to study, such as one week or one month.  Then right below, click compare to previous period.  Now, on the left hand menu at Google Analytics, scroll down to the acquisition section and choose overview. The first key performance...Read More