How To Use Google Analytics To Measure Effectiveness of Organic SEO Efforts

How To Use Google Analytics To Measure Effectiveness of Organic SEO Efforts

Google Analytics Key Performance Indicators Measure Organic SEO Effectiveness

Google Analytics (GA) can present an amount of data that is almost overwhelming for those new to using it.  For beginners, there are a few key performance indicators that are the most important in evaluating the result of Search Engine Optimization Efforts.

On the top GA menu, select a recent time frame to study, such as one week or one month.  Then right below, click compare to previous period.  Now, on the left hand menu at Google Analytics, scroll down to the acquisition section and choose overview.

The first key performance indicators to study to evaluate SEO results would be Sessions and New Users as well as Bounce Rate.  The first group of Other Traffic is not broken down and can be from email or other efforts.  In this article, I focus mostly on the Organic Search group because this measures the amount of traffic coming from natural search engine placement as separate from paid placement, social media work, or any other factor.

There is some overlap in the learning points in this article about SEO, which covers Visitor Acquisition – and a little about Visitor Engagement as well.  I touch on Engagement because getting visitors is only part of the story.  It is crucial that you realize there is only one main reason people use Search Engines.  Search engine users have a need, desire, or question they want to solve.  Generally they don’t want to find YOU or YOUR COMPANY NAME as much as they want to know something.  They don’t care how great your company is, or how many awards you have won until they know if they are going to get their need met on this web page.  So, when people feel tricked into visiting your site by ‘click-bait’ that creates an expectation which is not met on your site, they will BOUNCE off your site, going back to the search engine or another website ASAP.

What Can Be Learned From The Google Analytics Report Shown Below:

  • Organic Search Engine Traffic shown in the Sessions Column improved from 417 to 1083, an increase of roughly 160% compared to the previous 31 day period!  This indicates that something pretty powerful is happening!
    • Hopefully you know what you did to produce this result so that you can repeat it!
  • The New Users column shows a similar increase from 296 to 724, or roughly 145%
    • Again, hopefully you know what you did to produce this result so that you can repeat it!
  • The Bounce Rate column shows how many visitors clicked away from the site after looking at only one page.  This is a strong measure of several things that are related to SEO and to Visitor Engagement which is an indicator of how “Sticky” your site is.
    • With regard to SEO work it indicates if visitors found that your page actually provided what they were looking for.  Did it live up to the expectation created when they read the page description on the search engine result page?  If not they click away quickly.
      • Improving the <alt description> tag on your home page can control the expectation created by managing the ‘story’ told about your site in the few words under your domain name on the search results page.
      • Improving home page or landing page content so it matches the promise made in the search engine result page description is another way to make sure people stay on your site and start clicking around once they get there.
    • With regard to Engagement, which is not exactly SEO work but is also crucial to lead generation:
      • Simplifying the home page or landing page so that it is simple, direct, and immediately clear how to find the answer promised on the search engine result page is a good way to improve Bounce Rate.
        • If there is too much information on one page, a visitor can decide to look elsewhere for fast and simple answers that don’t require a lot of reading.
        • Keep it Simple, Sam is good advice these days when people have so much access to information at their fingertips. Overload happens fast.
        • Don’t overload your visitors.  Break complicated pages up into several pages and you will improve engagement and lead generation.
        • The faster they find what they want, the more likely they are to stay on the page and read or click something.  The more they read or click on a few pages, the more likely they will choose to contact you and become a lead.

A look at the Social row in the same Acquisition section will reveal similar details about how engaging your “click-bait” posts are in social media, and how well the page meets the expectation created.  Just as with inaccurate or ‘trick’ Search Engine Descriptions, visitors don’t stay long if they feel tricked into clicking something on social media just to see a page about how great you are.

For each row, such as Organic Search, or Social, you can click the blue highlighted row description and see a breakdown of which search engines or social media sites are sending traffic.  Once you see a particular search engine listed on the next page, such as Google, you can click that search engine name to find out which keywords have produced the traffic.

Google Analytics and Toledo SEO

Google Analytics and Toledo SEO Example

Yes, there is a lot more data to monitor in Google Analytics.  But until you have this part down pat, and make it work as a measurable proof that your Organic SEO efforts are on the right track, the other data will probably just distract your or make your eyes glaze over.  Once you have mastered the basics, then you can move into the deeper granularity of finer details.

More on learning to use Google Analytics…  soon!

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SEO Toledo Client Rank Up From #100 to #5 in One Week

SEO Toledo Client Rank Up From #100 to #5 in One Week

The Toledo SEO Wizard does it again!  An SEO Services client went from #100 to #5, page one at Google!  How?  Proper content strategy, proper on page SEO, proper meta tags, proper Google Analytics and Google Search Console integration, proper sitemap submissions, professional home page re-write, and a little website redesign work were all combined for outstanding results!

This Real Estate Client Ranked Up in One Week For Highly Competitive Keyword Phrase, “Find Toledo Homes”.  Proof is in the chart below.  If you need affordable SEO help like this then by all means, contact us today!


Organic Search Engine Optimization Rank Up, SEO Toledo

Organic Search Engine Optimization Rank Up, SEO Toledo

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New Organic SEO Toledo Page Added

New Organic SEO Toledo Page Added

Organic SEO for Toledo Graph of Google Page One Rankings

This page was just added to our website at , but it’s worth sharing on our blog as well!

If ever a picture was worth a thousand words, this is it!  My magic SEO wand and SEO Toolbox could work for you too!

Toledo’s SEO Wizard Strikes Again!  (That Would be… Me!)

The graph below shows Google Page One (Top Ten) Organic SEO Search Engine Results for BIG Marketing Solutions and 5 Top Digital Marketing Competitors over roughly 70 relevant search engine keywords being tracked.

By achieving top ten rank for 46 of the keywords, we have placed over half our desired keywords on Google Page One (Top 10)!

If your company or organization would benefit from Google Page One Top Ten Search Results, from organic search engine optimization SEO then I can help you with that!

Organic SEO Toledo

Organic SEO Toledo

I won’t name names but one of them recently told me that they don’t actually get much business from their website. Guess which one?

Organic SEO Toledo Keywords & Google Page One (Top Ten) Search Engine Results

Positions Shown Are As Of 04/30/2016 ~  Changes Shown Are Position Improvement Over a Six Week Period.

Keyword Ranking path Position Change Searches
search engine marketing consultant toledo / 1 3
affordable website toledo /affordable-website-design-for-toledo-and-the-world/ 1 100
fast website launch toledo / 1 0
local search marketing toledo /local-search-marketing-in-a-global-village/images/ 1 3
affordable online marketing toledo /seo/ 1 9
organic search marketing toledo /blog/ 1 5
google search placement toledo /google-seo-search-rank/ 1 14
outsource marketing toledo / 1 6
outsourced marketing toledo / 1 2
fast website design toledo / 1 6
organic search engine marketing toledo /blog/ 1 1
affordable search engine optimization toledo /tag/affordable-search-engine-optimization/ 1 4
search engine placement toledo /blog/ 2 18
search marketing toledo / 2 11
organic search engine optimization toledo /tag/organic-seo/ 2 4
search marketing consultant toledo / 3 1
digital marketing consultant toledo / 3 3
website marketing consultant toledo / 3 1
web site re-design toledo /category/website-design-toledo/ 3 4
online marketing consultant toledo / 4 0
ppc toledo / 4 6
fast website toledo / 4 8
google optimization toledo / 4 6
freelance website design toledo /website-design/ 4 12
website seo toledo / 4 9
toledo seo / 5 96
search optimization toledo / 5 13
freelance web site design toledo /website-design/ 5 21
web site search engine optimization toledo / 5 8
freelance web design toledo /website-design/ 5 1
marketing consultant toledo / 6 9
website search engine optimization toledo / 6 11
google search optimization toledo / 6 6
online marketing toledo / 7 15
pay per click marketing toledo / 7 18
google search engine optimization toledo / 7 11
online marketing service toledo / 7 6
seo toledo / 8 26
pay per click toledo /getting-the-most-from-adwords-ppc-campaigns/home-ppc/ 8 10
search engine marketing toledo / 8 16
wordpress website design toledo / 8 20
search engine toledo / 9 40
search engine optimization toledo / 9 16
online adverting toledo /tag/online-advertising/ 9 92
website redesign toledo /category/website-design-toledo/ 9 5
website re-design toledo /category/website-design-toledo/ 9 16
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Speaker Available: Toledo Digital Marketing, and SEO

Speaker Available: Toledo Digital Marketing, and SEO

Speaker Available: Toledo Business Technology Digital Marketing, and SEO.

Digital MarketingIf your Toledo area group or organization has members who want to learn about Business Technology, Digital Marketing, and SEO then I can help you with that by providing a talk on “Digital Marketing & Search Engine Optimization: Myths & Facts To Help Gain Publicity and Increase Sales“.  A synopsis is shown below.

Websites about new companies, products, services, technologies or innovations that are not found on Google Page One search engine results will have a hard time creating awareness, accomplishing publicity, generating leads, or creating partners or customers unless you also spend money on an ongoing advertising campaign to drive traffic to the website.  But when you turn off advertising, you fall off Google Page One.  On the other hand, Organic Search Engine Optimization helps you get on Google Page One – and stay there, without ongoing advertising expenses.  Many changes have taken place in the search engine optimization field and many rumors abound.  Find out which ones are important.  It is not as hard as some want you to think, it is not as expensive as some want you to think, and it doesn’t take as long as some would have you think. I will demonstrate strategies, techniques, and tools that can help you get Page One results on Google so your digital marketing efforts will succeed.

Sample Slides are shown below demonstrating how quickly keywords can be ranked.

One Month SEO Ranking Improvement Graph

Starting With 4 Keywords on Google Page One and Ending with 9 Keywords on Google Page One


One Month Numerical Representation of SEO Movement & Results

The next slide shows the numerical representation of rank and movement for each of 17 keywords now on Google Page One Search Results, including a ranking path showing which page or blog post accomplished the result.  Here we see the effect of Web Pages, Categories, Tags, and Blog Posts.

Organic Search Engine Optimization Tracking Report Toledo

Organic Search Engine Optimization Tracking Report Toledo

These talks can run from 5 minutes to 3o minutes depending on your need.  Other presentations are available or can be created, running up to one hour, to help educate your group members.
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Does Your Website Work? A Little Educational Ditty To the Tune of Do Your Ears Hang Low

Does Your Website Work? A Little Educational Ditty!

Search Engine Optimization Toeldo Cartoon

Search Engine Optimization Toledo Cartoon

With apologies in advance, as a sense of humor seems to be hanging around disrupting
Search Engine Optimization efforts today… lol

Sung To the Tune of “Do Your Ears Hang Low”

Does your website work?

Does it generate the leads?

Do your visitors reach out?

Are your prospects converting?

Are you atop page one at Google when the Googlers are Googling?

Does Your website Work?

Does your website shine?

Does it have a great design?

Is your menu clear and simple?

Does your navigation manage to navigate the navigators?

Does Your website Work?

Does your website inspire?

Does it have calls to action?

Is the content strategic?

Does your messaging convey brand and value proposition ?

Does Your website Work?

View full post…

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Affordable Website Design For Toledo and the World!

Website Design Cost, Redesign Cost, SEO Cost

Affordable Website Design Toledo, Affordable SEO Toledo, Affordable Digital Marketing Toledo

Affordable Website Design Toledo, Affordable SEO Toledo

Website Design or Website Redesign cost doesn’t have to run $5,000.  It doesn’t even have to cost $3000.  Or $2,000.

You can get a functional website from $500 to $1000 if you work with me.  Search Engine Optimization – SEO is included.

My clients save bicg bucks because I don’t need to pay a Webmaster, User Interface Designer, Graphic Designer, Content Strategist, or Copy Writer.  My experience of over 15 years allows me to perform these functions for clients, with low overhead, saving them money.

Let’s Talk Soon!


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SEO Analytics Report, What is Google Doing Now?

SEO Analytics Reports About Google Keyword Rank

Tracking SEO Results Daily Might Seem Excessive, but it provides vital data for business decision making.

It helps to know which search terms are trending up in search rank and which ones are trending down, as well as what is happening with competitors targeting the same search terms.  Here is a recent example.  The summary report below shows how much movement happens in one month. Moving Keywords up 461 positions was a rewarding result.  The best and second best movers are highly competitive keywords so I was happy with that as well.  But the 20 position drop in “organic search engine marketing Toledo” was alarming!

Search Engine Optimization SEO Tracking Software Report Summary

Search Engine Optimization SEO Summary

Search Engine Optimization SEO Summary

Digging Into My Keywords Containing the Word “Organic” I See the Following

Only one search term has crashed and happened YESTERDAY!  “Holy Cow Batman,” – was my first thought.  OK – I actually used different words.

Search Engine Optimization SEO Keyword Group Detail

Search Engine Optimization SEO Keyword Group Detail

Before Going Off The Search Engine Optimization SEO Deep End…

Right before going off into SEO Hell, I thought I should check my competition who had also targeted the same SEO keyword phrase.  Amazing! Everybody crashed – and my own site rank position is still relatively the same compared to theirs.

Search Engine Optimization SEO Competitive Comparison

Search Engine Optimization SEO Competitive Comparison

What Does This Mean?

It means we either have a huge number of new players for keyword phrase “Organic Search Engine Marketing Toledo” or… Wait for it….

Google Changed Something!

What needs to be done?  If this had only happened to my web site I would be concerned.  But as long as I know what is going on, and that it happened to all of us, I can relax.   The results might all bounce right back up tomorrow.  Day to day changes that affect everybody, especially in long tail efforts, do not require a response.  Armed with this knowledge, I can now pay attention to continual improvement efforts for my most important keywords!

If you need help tracking your keyword and search rank performance, I can help you with that!

Written by Lonn Dugan, Principal



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Good SEO Work Starts With Choosing The Right Keywords

Search Engine Optimization Toledo, Local Search Marketing Toledo, Online Marketing Toledo, Digital Marketing ToledoA Case Study in Choosing The Right SEO Keywords

A client needed to know which search engine keywords to target with search engine optimization for a new website.  Services offered could be described as Organizational Health Consultant, Change Management Consultant, Employee Engagement Consultant, or Management Consultant.

Keyword search volume tools abound on the internet, but the keyword suggestion and search count spreadsheets can be overwhelming.

Keeping It Simple

To simplify things, I used a free Google tool to illustrate search trends in search engine volume for these search terms on a nice graph below. As you can see, even if frequency of searches are declining over the last 10 years, one search term absolutely dominates.

If you know what to do with this information, then try it yourself, here  Just remember to use the best keywords consistently in your:

  • Site Name / URL
  • Page Names / URLs
  • Page Title Tags
  • Page Meta Description Tag
  • Page H1 and H2 Heading Tags
  • Blog Post Meta Tags
  • Blog H1 and H2 Heading Tags
  • Blog Categories
  • Content Copy and Media Captions
  • Page Tags
  • Blog Tags
  • Alt Img tags
  • Image Description Tags

Your best chance for getting on Google page one search results, if you are just starting out, may be for the lesser used terms (called a “long tail” strategy).  These long tail terms are easier to dominate because there is not as much competition for the page one ranking on lesser used terms.  But to get the most website traffic, you will need a consistent long-term strategy of targeting the most used keywords relevant to your products or services.

If you don’t know which keywords to target, or which variations to explore, or how to implement on page optimization, I can help you with that! See Our HOME PAGE for more information about services offered.

Come back soon for an article about Off Page Search Optimization (Inbound Marketing).


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Online Marketing and Online Advertising Terminology Over Time

Click Here If you came to this blog to see the Video “FAMOUS BIOGRAPHIES SHOW FAILURE IS NOT PERMANENT


Here is an interesting graph on word usage frequency for #internet #marketing, #online marketing, #website marketing, #web #site #marketing, #digital #marketing, #online #advertising and a few more…

Please note:  Google Trends only shows results through 2008.  But current keyword research indicates the average monthly searches for these terms differ from frequency of use in literature. View full post…

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If Your Website Doesn’t Work…

Toledo Website Design TrapWebsite results have you feeling trapped?

Perspective is a funny thing.

Sometimes we feel trapped when we only see the problem.

If your website doesn’t work… And you are tired of playing victim, then let me help you with that!

All website designs or redesigns includes Search Engine Optimization!

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