New Organic SEO Toledo Page Added

New Organic SEO Toledo Page Added

Organic SEO for Toledo Graph of Google Page One Rankings

This page was just added to our website at , but it’s worth sharing on our blog as well!

If ever a picture was worth a thousand words, this is it!  My magic SEO wand and SEO Toolbox could work for you too!

Toledo’s SEO Wizard Strikes Again!  (That Would be… Me!)

The graph below shows Google Page One (Top Ten) Organic SEO Search Engine Results for BIG Marketing Solutions and 5 Top Digital Marketing Competitors over roughly 70 relevant search engine keywords being tracked.

By achieving top ten rank for 46 of the keywords, we have placed over half our desired keywords on Google Page One (Top 10)!

If your company or organization would benefit from Google Page One Top Ten Search Results, from organic search engine optimization SEO then I can help you with that!

Organic SEO Toledo

Organic SEO Toledo

I won’t name names but one of them recently told me that they don’t actually get much business from their website. Guess which one?

Organic SEO Toledo Keywords & Google Page One (Top Ten) Search Engine Results

Positions Shown Are As Of 04/30/2016 ~  Changes Shown Are Position Improvement Over a Six Week Period.

Keyword Ranking path Position Change Searches
search engine marketing consultant toledo / 1 3
affordable website toledo /affordable-website-design-for-toledo-and-the-world/ 1 100
fast website launch toledo / 1 0
local search marketing toledo /local-search-marketing-in-a-global-village/images/ 1 3
affordable online marketing toledo /seo/ 1 9
organic search marketing toledo /blog/ 1 5
google search placement toledo /google-seo-search-rank/ 1 14
outsource marketing toledo / 1 6
outsourced marketing toledo / 1 2
fast website design toledo / 1 6
organic search engine marketing toledo /blog/ 1 1
affordable search engine optimization toledo /tag/affordable-search-engine-optimization/ 1 4
search engine placement toledo /blog/ 2 18
search marketing toledo / 2 11
organic search engine optimization toledo /tag/organic-seo/ 2 4
search marketing consultant toledo / 3 1
digital marketing consultant toledo / 3 3
website marketing consultant toledo / 3 1
web site re-design toledo /category/website-design-toledo/ 3 4
online marketing consultant toledo / 4 0
ppc toledo / 4 6
fast website toledo / 4 8
google optimization toledo / 4 6
freelance website design toledo /website-design/ 4 12
website seo toledo / 4 9
toledo seo / 5 96
search optimization toledo / 5 13
freelance web site design toledo /website-design/ 5 21
web site search engine optimization toledo / 5 8
freelance web design toledo /website-design/ 5 1
marketing consultant toledo / 6 9
website search engine optimization toledo / 6 11
google search optimization toledo / 6 6
online marketing toledo / 7 15
pay per click marketing toledo / 7 18
google search engine optimization toledo / 7 11
online marketing service toledo / 7 6
seo toledo / 8 26
pay per click toledo /getting-the-most-from-adwords-ppc-campaigns/home-ppc/ 8 10
search engine marketing toledo / 8 16
wordpress website design toledo / 8 20
search engine toledo / 9 40
search engine optimization toledo / 9 16
online adverting toledo /tag/online-advertising/ 9 92
website redesign toledo /category/website-design-toledo/ 9 5
website re-design toledo /category/website-design-toledo/ 9 16
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Speaker Available: Toledo Digital Marketing, and SEO

Speaker Available: Toledo Digital Marketing, and SEO

Speaker Available: Toledo Business Technology Digital Marketing, and SEO.

Digital MarketingIf your Toledo area group or organization has members who want to learn about Business Technology, Digital Marketing, and SEO then I can help you with that by providing a talk on “Digital Marketing & Search Engine Optimization: Myths & Facts To Help Gain Publicity and Increase Sales“.  A synopsis is shown below.

Websites about new companies, products, services, technologies or innovations that are not found on Google Page One search engine results will have a hard time creating awareness, accomplishing publicity, generating leads, or creating partners or customers unless you also spend money on an ongoing advertising campaign to drive traffic to the website.  But when you turn off advertising, you fall off Google Page One.  On the other hand, Organic Search Engine Optimization helps you get on Google Page One – and stay there, without ongoing advertising expenses.  Many changes have taken place in the search engine optimization field and many rumors abound.  Find out which ones are important.  It is not as hard as some want you to think, it is not as expensive as some want you to think, and it doesn’t take as long as some would have you think. I will demonstrate strategies, techniques, and tools that can help you get Page One results on Google so your digital marketing efforts will succeed.

Sample Slides are shown below demonstrating how quickly keywords can be ranked.

One Month SEO Ranking Improvement Graph

Starting With 4 Keywords on Google Page One and Ending with 9 Keywords on Google Page One

optimization-graph1

One Month Numerical Representation of SEO Movement & Results

The next slide shows the numerical representation of rank and movement for each of 17 keywords now on Google Page One Search Results, including a ranking path showing which page or blog post accomplished the result.  Here we see the effect of Web Pages, Categories, Tags, and Blog Posts.

Organic Search Engine Optimization Tracking Report Toledo

Organic Search Engine Optimization Tracking Report Toledo

These talks can run from 5 minutes to 3o minutes depending on your need.  Other presentations are available or can be created, running up to one hour, to help educate your group members.
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Does Your Website Work? A Little Educational Ditty To the Tune of Do Your Ears Hang Low

Does Your Website Work? A Little Educational Ditty!

Search Engine Optimization Toeldo Cartoon

Search Engine Optimization Toledo Cartoon

With apologies in advance, as a sense of humor seems to be hanging around disrupting
Search Engine Optimization efforts today… lol

Sung To the Tune of “Do Your Ears Hang Low”

Does your website work?

Does it generate the leads?

Do your visitors reach out?

Are your prospects converting?

Are you atop page one at Google when the Googlers are Googling?

Does Your website Work?

Does your website shine?

Does it have a great design?

Is your menu clear and simple?

Does your navigation manage to navigate the navigators?

Does Your website Work?

Does your website inspire?

Does it have calls to action?

Is the content strategic?

Does your messaging convey brand and value proposition ?

Does Your website Work?

View full post…

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Affordable Website Design For Toledo and the World!

Website Design Cost, Redesign Cost, SEO Cost

Affordable Website Design Toledo, Affordable SEO Toledo, Affordable Digital Marketing Toledo

Affordable Website Design Toledo, Affordable SEO Toledo

Website Design or Website Redesign cost doesn’t have to run $5,000.  It doesn’t even have to cost $3000.  Or $2,000.

You can get a functional website from $500 to $1000 if you work with me.  Search Engine Optimization – SEO is included.

My clients save bicg bucks because I don’t need to pay a Webmaster, User Interface Designer, Graphic Designer, Content Strategist, or Copy Writer.  My experience of over 15 years allows me to perform these functions for clients, with low overhead, saving them money.

Let’s Talk Soon!

 

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Good SEO Work Starts With Choosing The Right Keywords

Search Engine Optimization Toledo, Local Search Marketing Toledo, Online Marketing Toledo, Digital Marketing ToledoA Case Study in Choosing The Right SEO Keywords

A client needed to know which search engine keywords to target with search engine optimization for a new website.  Services offered could be described as Organizational Health Consultant, Change Management Consultant, Employee Engagement Consultant, or Management Consultant.

Keyword search volume tools abound on the internet, but the keyword suggestion and search count spreadsheets can be overwhelming.

Keeping It Simple

To simplify things, I used a free Google tool to illustrate search trends in search engine volume for these search terms on a nice graph below. As you can see, even if frequency of searches are declining over the last 10 years, one search term absolutely dominates.

If you know what to do with this information, then try it yourself, here https://www.google.com/trends/.  Just remember to use the best keywords consistently in your:

  • Site Name / URL
  • Page Names / URLs
  • Page Title Tags
  • Page Meta Description Tag
  • Page H1 and H2 Heading Tags
  • Blog Post Meta Tags
  • Blog H1 and H2 Heading Tags
  • Blog Categories
  • Content Copy and Media Captions
  • Page Tags
  • Blog Tags
  • Alt Img tags
  • Image Description Tags

Your best chance for getting on Google page one search results, if you are just starting out, may be for the lesser used terms (called a “long tail” strategy).  These long tail terms are easier to dominate because there is not as much competition for the page one ranking on lesser used terms.  But to get the most website traffic, you will need a consistent long-term strategy of targeting the most used keywords relevant to your products or services.

If you don’t know which keywords to target, or which variations to explore, or how to implement on page optimization, I can help you with that! See Our HOME PAGE for more information about services offered.

Come back soon for an article about Off Page Search Optimization (Inbound Marketing).

 

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Online Marketing and Online Advertising Terminology Over Time

Click Here If you came to this blog to see the Video “FAMOUS BIOGRAPHIES SHOW FAILURE IS NOT PERMANENT

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Here is an interesting graph on word usage frequency for #internet #marketing, #online marketing, #website marketing, #web #site #marketing, #digital #marketing, #online #advertising and a few more…


Please note:  Google Trends only shows results through 2008.  But current keyword research indicates the average monthly searches for these terms differ from frequency of use in literature. View full post…

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If Your Website Doesn’t Work…

Toledo Website Design TrapWebsite results have you feeling trapped?

Perspective is a funny thing.

Sometimes we feel trapped when we only see the problem.

If your website doesn’t work… And you are tired of playing victim, then let me help you with that!

All website designs or redesigns includes Search Engine Optimization!

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Local Search Marketing in a Global Village

What is the role of Local Search Marketing in a Global Village?

SEO Search Engine Marketing in a Global VillageIt’s a Great Big Small World After All

It’s exciting to think about the ability to sell products or services online to far-flung places in our global village on the big blue marble we call Planet Earth.

If your company can benefit from the opportunity and deliver meaningful value in spite of the distance involved, then the Internet provides one of the most economical and powerful ways to communicate with the market and solicit orders.

If you can deliver products or services worldwide, then your web site can help you get the word out!


Local SEO, Local Search MarketingBut, What if Your Customers Are Local?

Local Search Marketing works a lot like any other online marketing, with a few key differences.

But because the target is not the whole world, specialized methods are used to make the web site visible in search engines at a much lower cost than the kind of Search Engine Optimization (SEO) and Search Engine Marketing (SEM) employed by larger companies.

Local listings service will make sure your site comes up on directories of local providers as shown by Google and other search engines at or near the top of most search result pages.


Local SEO, Google Places, Yahoo Local, Bing LocalHow To Get Your Company On The Map

Adding a Google Business Page and getting a Local Places listing on the biggest search engine of them all will put you on the local sources lists and maps offered by services such as Google Places.  When you google a product or service, the results include Pay Per Click (PPC) ads at the top of the search result, followed generally by a list of local providers and a map to their location.  Of course, there is a little more to it than this, but without taking these steps the other SEO work done will be limited in ability to get you on page one at Google.

What About Yahoo, Bing, and Other Local Service Directories?

The more you can get listed on legitimate local directories, the better.  But if your company name, address, hours, services, products, and phone numbers are not the same on all these sites, most search engines will discount the results.  Their algorithms assume that such a lack of organization indicates a lack of focus and low ability to manage your message – meaning your company may not be the best one for the search engine to rank highly.


Local Search Marketing, Local SEO, Website Design, Digital Marketing, Toledo Local Search Marketing, Toledo OhioAll In One Online Listing Management

It’s a lot of work to try to manage all your company listings all over the Internet. Fortunately, there are ways that a good digital marketing or online marketing expert can help you look like a totally organized and focused company by using professional tools that act as authoritative all in one local business information sources for most of the local directories that are available.

Next Steps

Having your site name, site description, meta tags, page titles, keywords, alt img tags, image descriptions, and content highlighting the right search keywords will provide the lift you need to get even better natural or organic search engine results.  You could try to learn how to do all this, but that would probably distract you from doing what you do best in your business.  If you have never used a professional search engine optimization service, then maybe it is time?  If you know one, call one today!  If you don’t, then maybe we should talk?  I am pretty good at getting Google Page One for my clients.  And couldn’t you use your time more effectively to generate sales and profits if the leads were coming in faster?  What would that be worth?

Author:  Lonn Dugan
Principal at BIG Marketing Solutions
Learn More At http://bigmarketingsolutions.com

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Why My Websites and Digital Marketing Services Cost Less And Launch Fast

So… You Think It’s Time to Update Your Website?

You know how you always want your web site to work better at generating leads and converting prospects into customers?  And you realize that it’s time to do something about it?

So you call a big web design company.  Their sales guy wows you with all their creative talent, graphic designers, backend developers, user experience professionals, SEO gurus, and content strategists.  Maybe they impress you by showing you photos and biographies of all those people.  Then the sales guy tells you what you need and how well they can do it.

It sounds really good until they quote the work for you website and tell you it will take 3 months to launch.  Then you realize that if you say yes, then you have to explain your business all over again to all those other people.  And that you will be paying for all those people and all the overhead the company has.

Here’s The BIG Marketing Solution Difference:

A one man digital marketing agency can cut through all that.  You will get an affordable price and a fast launch because my years of experience allow me to provide the complete skill set without paying all those other folks.  It’s that simple.  My clients get what they want, they get it fast, and they save money too!

 

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Trends in Search Marketing / PPC for 2016: TRULY GOOD DIGITAL MARKETERS TO BENEFIT

Search Engine Marketing Google LogoSearch Engines Haven’t Changed All That Much…

Search Engines attempt to do the same thing today that they have always done.  They have always wanted to present the best, most on target, relevant results to end users. This is nothing new.  To date, most new algorithms were generally extensions of the old ones focused on eliminating the exploits of those who would game the system, and trying to do a better job of understanding exactly what the searcher’s intent and need might be.

But in 2016, Artificial Intelligence and Machine Learning
Will Make Search Engines Much Better!

What will be different in 2016, at least at Google, is that Artificial Intelligence and Machine Learning will be implemented as tools to improve the delivery of the desired search result. Google will be looking wider and deeper before posting search results. Artificial intelligence may help them evaluate search intent to provide exactly what is wanted. Is the searcher merely curious? Are they seriously researching? Are they comparison shopping? Are they ready to pull the trigger and become a buyer?  Are they a brand fan just wanting to share in the fun of being a brand fan?

If Google gets better at this, then the search results will favor marketers who are already segmenting audiences by contact intent and delivering engaging messages at every step in the buying process.

Smarter Search Engines Will Reward Better Marketers
Instead of Forcing Marketers to Guess and Test Search Algorithms.

In the big scheme of things, SEO folks should report to Digital Marketing folks, who should be reporting to Senior Marketing Leaders.  All Marketers should already be highly focused on telling brand and product stories with words and images that engage the target audience at specific buying cycle points and interest levels. Then they should be supplying value propositions, positioning statements, and differentiating copy that fans the flames of fandom. The best marketers are already focused on customer experience.  If a master of marketing is in charge then all of this intent should flow from the top and the brand should be a winner as Google will get better at understanding the intent of the person searching, and at presenting marketers on page one search results who are notably engaged in the pursuit of excellence in creating customer satisfaction.

In other words, SEO Trends in 2016 will be business as usual, only better if you are already running your business like a marketer instead of a bean counter!  Yes, businesses exist to make a profit.  But first, you have to find, woo, engage, and convert customers with an experience that they want to repeat and share with friends!  Do these things right and Google will know, giving your company better search engine placement or lower cost per click on PPC programs!

 

Lonn Dugan, President
BIG Marketing Solutions LLC
http://www.BigMarketingSolutions.com

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