What is the role of Local Search Marketing in a Global Village?
It’s exciting to think about the ability to sell products or services online to far-flung places in our global village on the big blue marble we call Planet Earth.
If your company can benefit from the opportunity and deliver meaningful value in spite of the distance involved, then the Internet provides one of the most economical and powerful ways to communicate with the market and solicit orders.
If you can deliver products or services worldwide, then your web site can help you get the word out!
Local Search Marketing works a lot like any other online marketing, with a few key differences.
But because the target is not the whole world, specialized methods are used to make the web site visible in search engines at a much lower cost than the kind of Search Engine Optimization (SEO) and Search Engine Marketing (SEM) employed by larger companies.
Local listings service will make sure your site comes up on directories of local providers as shown by Google and other search engines at or near the top of most search result pages.
Adding a Google Business Page and getting a Local Places listing on the biggest search engine of them all will put you on the local sources lists and maps offered by services such as Google Places. When you google a product or service, the results include Pay Per Click (PPC) ads at the top of the search result, followed generally by a list of local providers and a map to their location. Of course, there is a little more to it than this, but without taking these steps the other SEO work done will be limited in ability to get you on page one at Google.
What About Yahoo, Bing, and Other Local Service Directories?
The more you can get listed on legitimate local directories, the better. But if your company name, address, hours, services, products, and phone numbers are not the same on all these sites, most search engines will discount the results. Their algorithms assume that such a lack of organization indicates a lack of focus and low ability to manage your message – meaning your company may not be the best one for the search engine to rank highly.
It’s a lot of work to try to manage all your company listings all over the Internet. Fortunately, there are ways that a good digital marketing or online marketing expert can help you look like a totally organized and focused company by using professional tools that act as authoritative all in one local business information sources for most of the local directories that are available.
Having your site name, site description, meta tags, page titles, keywords, alt img tags, image descriptions, and content highlighting the right search keywords will provide the lift you need to get even better natural or organic search engine results. You could try to learn how to do all this, but that would probably distract you from doing what you do best in your business. If you have never used a professional search engine optimization service, then maybe it is time? If you know one, call one today! If you don’t, then maybe we should talk? I am pretty good at getting Google Page One for my clients. And couldn’t you use your time more effectively to generate sales and profits if the leads were coming in faster? What would that be worth?
Author: Lonn Dugan
Principal at BIG Marketing Solutions
Learn More At http://bigmarketingsolutions.com