Tag: search engine

Trends in Search Marketing / PPC for 2016: TRULY GOOD DIGITAL MARKETERS TO BENEFIT

Search Engines Haven't Changed All That Much... Search Engines attempt to do the same thing today that they have always done.  They have always wanted to present the best, most on target, relevant results to end users. This is nothing new.  To date, most new algorithms were generally extensions of the old ones focused on eliminating the exploits of those who would game the system, and trying to do a better job of understanding exactly what the searcher's intent and need might be. But in 2016, Artificial Intelligence and Machine Learning Will Make Search Engines Much Better! What will be...Read More