Lessons from Yahoo: Incremental Change Doesn’t Work

Market Leadership Myths: In the olden days, companies and corporations were urged to move slowly when the made changes.  After all it takes a long time to turn a big ship, right?  Change is difficult, right?  A leader who moved too fast could end up too far ahead of the organization and end up losing engagement with followers, right? Market Leadership Truth In the digital…

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Getting The Most from Adwords, PPC Campaigns

The fastest way to generate internet leads is through a Pay Per Click (PPC) Campaign.  Google’s Adwords is the undisputed market leader, and many people use them, but don’t really understand how to maximize results for their budget. Targeting the right keywords is huge.  Budget is crucial and depends on average profit per sale as well as competition for your keywords.  But there is more…

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Content Marketing is Ding Dong Dead

Textual Content Marketing is Ding Dong Dead if it arrives without visual content. Long Live VISUAL Content Marketing.  Photos, infographics, memes, illustrations, and videos are just a few forms of visual content that are having a huge impact on the way people consume information. All of these visual assets will only continue to grow in importance over the next few years. Just look at these…

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What is Marketing?

Seven wise men were gathered to answer the question, What is Marketing? One said it was a soft discipline and a waste of time (bzzz) One said, Advertising (bzzz). One said, Sales (bzzz). One said it was a business philosophy focused on customer satisfaction (maybe). One said it is the activity that discovers and exploits trends in market desires (Well… OK) One said cleverly, it is…

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Digital Marketing Perspectives

I was thinking about the veritable blizzard of “How-to-do-digital-marketing” articles online when a recent snowfall blanketed our city in white.  Many people took pictures.  It’s easy to get a feel for what a lot of snow looks like in a wide shot.  Yes, snow is white. There is no doubt about it. But I found that the real beauty, as in the photo at right, was…

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