SEO Analytics Report, What is Google Doing Now?

SEO Analytics Reports About Google Keyword Rank

Tracking SEO Results Daily Might Seem Excessive, but it provides vital data for business decision making.

It helps to know which search terms are trending up in search rank and which ones are trending down, as well as what is happening with competitors targeting the same search terms.  Here is a recent example.  The summary report below shows how much movement happens in one month. Moving Keywords up 461 positions was a rewarding result.  The best and second best movers are highly competitive keywords so I was happy with that as well.  But the 20 position drop in “organic search engine marketing Toledo” was alarming!

Search Engine Optimization SEO Tracking Software Report Summary

Search Engine Optimization SEO Summary

Search Engine Optimization SEO Summary

Digging Into My Keywords Containing the Word “Organic” I See the Following

Only one search term has crashed and happened YESTERDAY!  “Holy Cow Batman,” – was my first thought.  OK – I actually used different words.

Search Engine Optimization SEO Keyword Group Detail

Search Engine Optimization SEO Keyword Group Detail

Before Going Off The Search Engine Optimization SEO Deep End…

Right before going off into SEO Hell, I thought I should check my competition who had also targeted the same SEO keyword phrase.  Amazing! Everybody crashed – and my own site rank position is still relatively the same compared to theirs.

Search Engine Optimization SEO Competitive Comparison

Search Engine Optimization SEO Competitive Comparison

What Does This Mean?

It means we either have a huge number of new players for keyword phrase “Organic Search Engine Marketing Toledo” or… Wait for it….

Google Changed Something!

What needs to be done?  If this had only happened to my web site I would be concerned.  But as long as I know what is going on, and that it happened to all of us, I can relax.   The results might all bounce right back up tomorrow.  Day to day changes that affect everybody, especially in long tail efforts, do not require a response.  Armed with this knowledge, I can now pay attention to continual improvement efforts for my most important keywords!

If you need help tracking your keyword and search rank performance, I can help you with that!

Written by Lonn Dugan, Principal
www.BigMarketingSolutions.com

 

 

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Good SEO Work Starts With Choosing The Right Keywords

Search Engine Optimization Toledo, Local Search Marketing Toledo, Online Marketing Toledo, Digital Marketing ToledoA Case Study in Choosing The Right SEO Keywords

A client needed to know which search engine keywords to target with search engine optimization for a new website.  Services offered could be described as Organizational Health Consultant, Change Management Consultant, Employee Engagement Consultant, or Management Consultant.

Keyword search volume tools abound on the internet, but the keyword suggestion and search count spreadsheets can be overwhelming.

Keeping It Simple

To simplify things, I used a free Google tool to illustrate search trends in search engine volume for these search terms on a nice graph below. As you can see, even if frequency of searches are declining over the last 10 years, one search term absolutely dominates.

If you know what to do with this information, then try it yourself, here https://www.google.com/trends/.  Just remember to use the best keywords consistently in your:

  • Site Name / URL
  • Page Names / URLs
  • Page Title Tags
  • Page Meta Description Tag
  • Page H1 and H2 Heading Tags
  • Blog Post Meta Tags
  • Blog H1 and H2 Heading Tags
  • Blog Categories
  • Content Copy and Media Captions
  • Page Tags
  • Blog Tags
  • Alt Img tags
  • Image Description Tags

Your best chance for getting on Google page one search results, if you are just starting out, may be for the lesser used terms (called a “long tail” strategy).  These long tail terms are easier to dominate because there is not as much competition for the page one ranking on lesser used terms.  But to get the most website traffic, you will need a consistent long-term strategy of targeting the most used keywords relevant to your products or services.

If you don’t know which keywords to target, or which variations to explore, or how to implement on page optimization, I can help you with that! See Our HOME PAGE for more information about services offered.

Come back soon for an article about Off Page Search Optimization (Inbound Marketing).

 

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Famous Biographies Show Failure is NOT Permanent

WATCH VIDEO BELOW:  Famous Biographies Show that “Failure is not permanent, not a person, but an experience, a lesson, a time to grow.” Charles Brite.

If you or your business has struggled, tripped, fallen on your face, been taken out by circumstances or events….  you can rise again like these famous men. View full post…

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Online Marketing and Online Advertising Terminology Over Time

Click Here If you came to this blog to see the Video “FAMOUS BIOGRAPHIES SHOW FAILURE IS NOT PERMANENT

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Here is an interesting graph on word usage frequency for #internet #marketing, #online marketing, #website marketing, #web #site #marketing, #digital #marketing, #online #advertising and a few more…


Please note:  Google Trends only shows results through 2008.  But current keyword research indicates the average monthly searches for these terms differ from frequency of use in literature. View full post…

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Local Search Marketing in a Global Village

What is the role of Local Search Marketing in a Global Village?

SEO Search Engine Marketing in a Global VillageIt’s a Great Big Small World After All

It’s exciting to think about the ability to sell products or services online to far-flung places in our global village on the big blue marble we call Planet Earth.

If your company can benefit from the opportunity and deliver meaningful value in spite of the distance involved, then the Internet provides one of the most economical and powerful ways to communicate with the market and solicit orders.

If you can deliver products or services worldwide, then your web site can help you get the word out!


Local SEO, Local Search MarketingBut, What if Your Customers Are Local?

Local Search Marketing works a lot like any other online marketing, with a few key differences.

But because the target is not the whole world, specialized methods are used to make the web site visible in search engines at a much lower cost than the kind of Search Engine Optimization (SEO) and Search Engine Marketing (SEM) employed by larger companies.

Local listings service will make sure your site comes up on directories of local providers as shown by Google and other search engines at or near the top of most search result pages.


Local SEO, Google Places, Yahoo Local, Bing LocalHow To Get Your Company On The Map

Adding a Google Business Page and getting a Local Places listing on the biggest search engine of them all will put you on the local sources lists and maps offered by services such as Google Places.  When you google a product or service, the results include Pay Per Click (PPC) ads at the top of the search result, followed generally by a list of local providers and a map to their location.  Of course, there is a little more to it than this, but without taking these steps the other SEO work done will be limited in ability to get you on page one at Google.

What About Yahoo, Bing, and Other Local Service Directories?

The more you can get listed on legitimate local directories, the better.  But if your company name, address, hours, services, products, and phone numbers are not the same on all these sites, most search engines will discount the results.  Their algorithms assume that such a lack of organization indicates a lack of focus and low ability to manage your message – meaning your company may not be the best one for the search engine to rank highly.


Local Search Marketing, Local SEO, Website Design, Digital Marketing, Toledo Local Search Marketing, Toledo OhioAll In One Online Listing Management

It’s a lot of work to try to manage all your company listings all over the Internet. Fortunately, there are ways that a good digital marketing or online marketing expert can help you look like a totally organized and focused company by using professional tools that act as authoritative all in one local business information sources for most of the local directories that are available.

Next Steps

Having your site name, site description, meta tags, page titles, keywords, alt img tags, image descriptions, and content highlighting the right search keywords will provide the lift you need to get even better natural or organic search engine results.  You could try to learn how to do all this, but that would probably distract you from doing what you do best in your business.  If you have never used a professional search engine optimization service, then maybe it is time?  If you know one, call one today!  If you don’t, then maybe we should talk?  I am pretty good at getting Google Page One for my clients.  And couldn’t you use your time more effectively to generate sales and profits if the leads were coming in faster?  What would that be worth?

Author:  Lonn Dugan
Principal at BIG Marketing Solutions
Learn More At http://bigmarketingsolutions.com

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