Tag: Search Engine Marketing

Trends in Search Marketing / PPC for 2016: TRULY GOOD DIGITAL MARKETERS TO BENEFIT

Search Engines Haven't Changed All That Much... Search Engines attempt to do the same thing today that they have always done.  They have always wanted to present the best, most on target, relevant results to end users. This is nothing new.  To date, most new algorithms were generally extensions of the old ones focused on eliminating the exploits of those who would game the system, and trying to do a better job of understanding exactly what the searcher's intent and need might be. But in 2016, Artificial Intelligence and Machine Learning Will Make Search Engines Much Better! What will be...Read More

Self Promotion: Learn From the Original Master!

P.T, Barnum was a master at self promotion. Phineas Taylor (P.T.) Barnum was one of America’s greatest entrepreneurs. His strategies might be exactly what you need to grow your business. Barnum invented many marketing methods that modern business schools continue to study his techniques. He was one of the first adopters of many aspects of marketing which are widely known today.  Here are just a few highlights: Started a traveling show that would later become the Barnum & Bailey (now Ringling Brothers and Barnum & Bailey) circus. “The greatest show on earth” Traveled from city to city by train, delighting...Read More

Getting The Most from Adwords, PPC Campaigns

The fastest way to generate internet leads is through a Pay Per Click (PPC) Campaign.  Google's Adwords is the undisputed market leader, and many people use them, but don't really understand how to maximize results for their budget. Targeting the right keywords is huge.  Budget is crucial and depends on average profit per sale as well as competition for your keywords.  But there is more to it than that.  If you want to rule your online market without breaking the bank, then ad content is King, and landing pages are the Queen.  Ad content can make or break you. The...Read More

Content Marketing is Ding Dong Dead

Textual Content Marketing is Ding Dong Dead if it arrives without visual content. Long Live VISUAL Content Marketing.  Photos, infographics, memes, illustrations, and videos are just a few forms of visual content that are having a huge impact on the way people consume information. All of these visual assets will only continue to grow in importance over the next few years. Just look at these 11 eye-popping statistics on how content and technology are changing humans... Read More

Digital Marketing Perspectives

I was thinking about the veritable blizzard of "How-to-do-digital-marketing" articles online when a recent snowfall blanketed our city in white.  Many people took pictures.  It's easy to get a feel for what a lot of snow looks like in a wide shot.  Yes, snow is white. There is no doubt about it. But I found that the real beauty, as in the photo at right, was found by taking a close-up look at the details. The beauty of digital marketing is in the details as well. Digital Marketing tips and advice found online could blanket several states if printed, and still...Read More