From Seth Godin, Author & Speaker on Marketing Topics: A Great Metaphor and Question From Seth’s Blog Today: March 8, 2017 When does the water get hot? If you want a hot shower, you’ll need to turn on the hot water a bit before you step inside. It can take a while for the hot water to rise up and clear the cold water from…
Toledo Business News: Redevelopment of Once Grand Spaces What Good Thing Could Come From Toledo? In the early to mid-1900’s Toledo Ohio was the home of Willys-Overland Motor Company which later went on to become the manufacturer of the Jeep. Production of the Willys MB, better known as Jeep, began in 1941, shared between Willys, Ford, and American Bantam. 8,598 units were produced that…
What is the role of Local Search Marketing in a Global Village? It’s a Great Big Small World After All It’s exciting to think about the ability to sell products or services online to far-flung places in our global village on the big blue marble we call Planet Earth. If your company can benefit from the opportunity and deliver meaningful value in spite of the…
So… You Think It’s Time to Update Your Website? You know how you always want your web site to work better at generating leads and converting prospects into customers? And you realize that it’s time to do something about it? So you call a big web design company. Their sales guy wows you with all their creative talent, graphic designers, backend developers, user experience professionals,…
What is Marketing? An old story based on asking seven blind men to describe an elephant after encountering a small part of the elephant by touch demonstrates the idea that understanding something in part is not the same as understanding it in full. Perhaps you have heard the story? It goes something like this: One blind man was led to the side of the elephant, so…
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