Local Search Marketing in a Global Village

What is the role of Local Search Marketing in a Global Village? It’s a Great Big Small World After All It’s exciting to think about the ability to sell products or services online to far-flung places in our global village on the big blue marble we call Planet Earth. If your company can benefit from the opportunity and deliver meaningful value in spite of the…

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What is Marketing?

What is Marketing?

What is Marketing? An old story based on asking seven blind men to describe an elephant after encountering a small part of the elephant by touch demonstrates the idea that understanding something in part is not the same as understanding it in full.  Perhaps you have heard the story? It goes something like this: One blind man was led to the side of the elephant, so…

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Digital Marketing Perspectives

Digital Marketing Perspectives I was thinking about the veritable blizzard of “How-to-do-digital-marketing” articles online when a recent snowfall blanketed our city in white.  Many people took pictures.  But most of them looked the same.  It’s easy to get a feel for what a lot of snow looks like in a wide shot.  Yes, snow is white. There is no doubt about it.  But I found that the…

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