Tag: Business Wisdom

Local Search Marketing in a Global Village

What is the role of Local Search Marketing in a Global Village? It's a Great Big Small World After All It's exciting to think about the ability to sell products or services online to far-flung places in our global village on the big blue marble we call Planet Earth. If your company can benefit from the opportunity and deliver meaningful value in spite of the distance involved, then the Internet provides one of the most economical and powerful ways to communicate with the market and solicit orders. If you can deliver products or services worldwide, then your web site can...Read More

Why My Websites and Digital Marketing Services Cost Less And Launch Fast

So... You Think It's Time to Update Your Website? You know how you always want your web site to work better at generating leads and converting prospects into customers?  And you realize that it's time to do something about it? So you call a big web design company.  Their sales guy wows you with all their creative talent, graphic designers, backend developers, user experience professionals, SEO gurus, and content strategists.  Maybe they impress you by showing you photos and biographies of all those people.  Then the sales guy tells you what you need and how well they can do it....Read More

Trends in Search Marketing / PPC for 2016: TRULY GOOD DIGITAL MARKETERS TO BENEFIT

Search Engines Haven't Changed All That Much... Search Engines attempt to do the same thing today that they have always done.  They have always wanted to present the best, most on target, relevant results to end users. This is nothing new.  To date, most new algorithms were generally extensions of the old ones focused on eliminating the exploits of those who would game the system, and trying to do a better job of understanding exactly what the searcher's intent and need might be. But in 2016, Artificial Intelligence and Machine Learning Will Make Search Engines Much Better! What will be...Read More

Marketing Genius in a LinkedIn Article. You Decide

A new article on linkedin.com, link below, says that the best way to becoming rich and successful is to become the best you do at one thing.  We couldn't agree more, that's why we are glad to share that there is nobody in Toledo Ohio, or anywhere else in the world that can get an SEO optimized web site up and running faster than we can.  Serving Toledo Ohio and the world! Get Google Page One without paying and arm and a leg!  How?  Because a Renaissance man  with all the skills you need can do all the work without...Read More

Self Promotion: Learn From the Original Master!

P.T, Barnum was a master at self promotion. Phineas Taylor (P.T.) Barnum was one of America’s greatest entrepreneurs. His strategies might be exactly what you need to grow your business. Barnum invented many marketing methods that modern business schools continue to study his techniques. He was one of the first adopters of many aspects of marketing which are widely known today.  Here are just a few highlights: Started a traveling show that would later become the Barnum & Bailey (now Ringling Brothers and Barnum & Bailey) circus. “The greatest show on earth” Traveled from city to city by train, delighting...Read More

Lessons from Yahoo: Incremental Change Doesn’t Work

Market Leadership Myths: In the olden days, companies and corporations were urged to move slowly when the made changes.  After all it takes a long time to turn a big ship, right?  Change is difficult, right?  A leader who moved too fast could end up too far ahead of the organization and end up losing engagement with followers, right? Market Leadership Truth In the digital age, many of these sayings are no longer true. In fact, there is a new term in use these days that predicts success based on how 'disruptive' a company or technology is.  Some companies today...Read More

Content Marketing is Ding Dong Dead

Textual Content Marketing is Ding Dong Dead if it arrives without visual content. Long Live VISUAL Content Marketing.  Photos, infographics, memes, illustrations, and videos are just a few forms of visual content that are having a huge impact on the way people consume information. All of these visual assets will only continue to grow in importance over the next few years. Just look at these 11 eye-popping statistics on how content and technology are changing humans... Read More

What is Marketing?

Seven wise men were gathered to answer the question, What is Marketing? One said it was a soft discipline and a waste of time (bzzz) One said, Advertising (bzzz). One said, Sales (bzzz). One said it was a business philosophy focused on customer satisfaction (maybe). One said it is the activity that discovers and exploits trends in market desires (Well... OK) One said cleverly, it is the result of opportunity analysis followed up with complete alignment of Product, Price, Place, Promotion, and People to create a value and attract and increase sales using coordinated and purposeful Branding, Identity, Image and Copy...Read More

Digital Marketing Perspectives

I was thinking about the veritable blizzard of "How-to-do-digital-marketing" articles online when a recent snowfall blanketed our city in white.  Many people took pictures.  It's easy to get a feel for what a lot of snow looks like in a wide shot.  Yes, snow is white. There is no doubt about it. But I found that the real beauty, as in the photo at right, was found by taking a close-up look at the details. The beauty of digital marketing is in the details as well. Digital Marketing tips and advice found online could blanket several states if printed, and still...Read More