Does Your SEO Strategy Need To Be Updated?

Does Your SEO Strategy Need To Be Updated?

Search Engine Optimization SEO, SERP, Changes
Changes By Google Require Examination and Update of Search Marketing Strategy Before Your Web Site Falls Out of Sight On Google!

Search Engine Optimization (SEO) can get your web site on top of a Google Search Engine Results Page (SERP).  If you are on page one, your website can generate leads and customers.  As 2017 moves along it is important to know that what worked in the past may not work today.  The rules keep changing.  But a good SEO pro can help you with that!

Organic SEO helps you “Earn” that page one placement.  Organic SEO takes time…  but not as long as it used to.  I have gotten page one results within a week, but it remains true that websites in more competitive categories are harder to place without a consistent Organic SEO effort over time.

Paid Search Engine Marketing (SEM) works faster.  Pay to play and you can get page one placement as fast as TODAY!  Either way, it is still true that if your site is not on page one search results for appropriate keywords, you might as well not build the website at all because it is not going to bring desired business results…  Consider a recent article by Hubspot:

Organic SEO SERP Placement vs PAID SEM Results Demonstration
Organic SEO SERP Placement vs PAID SEM Results Demonstration

To say SEO has “changed a lot” would be the understatement of the decade.

We’ll often see multiple updates per year from Google – including this year’s major Penguin update in September 2016, which made the rewarding of highquality websites in search results a part of its core algorithm…

Marketers and SEO agencies worldwide have halted their obsession with linkbuilding and keywords and re-prioritized a little bit. Now, successful inbound marketers have turned their attention to a long overdue focus on high-quality content.

 In fact, SEO has changed so much in the past several years that many marketers aren’t sure what’s outdated, what’s important, what will actually move the needle, and what’s simply wasted effort (Hubspot, 18 Myths You Should Leave Behind in 2017) .

The article goes on to stress that Off-Page SEO efforts like link building is no longer the secret to getting on page one at Google.  Instead, the On-Page SEO effort is king.

So… let me ask one more time.  Does your SEO Strategy need to be updated?  Is your On-Page SEO work getting the job done?

Is it time to call in a professional SEO Provider to help make sure your website is getting traffic and generating leads?  I can help you with that 🙂

The Toledo SEO Wizard