From A Recent Email Newsletter ~ Community Support Runs Strong In Toledo ~ You’ll Do Better In Toledo!
Website page load speed is CRITICAL to audience engagement, lead generation, lead conversion and sales. Consider the following Infographic from the folks at wp engine:
At BIG Marketing Solutions we provide website designs that load fast! Our web hosting platform includes turborcharged “lightspeed” server technology. And we optimize images for fast page loads.
Want to learn more about our affordable, professional, and FAST website design and digital marketing services? See our home page at www.BigMarketingSolutions.com
We just launched a new Classified Ads Site serving Africa! Whatever, wherever you want to sell today… We can help!
We are very proud to announce that www.shdlearning.com is ready for soft launch to fans of digital photography as well as those at any proficiency level from beginner to professional who would like to create a free member profile and gallery, share photos, and participate in ratings and critiques among fellow photographers as well as upgrade to paid lessons to learn how to take better photos!
We brought this project in for about much less than the $5000 to $10,000 other developers may have charged for such a site. It was broken beyond repair when we started work on it due to the previous developer not following best practices in WordPress web site design and development. My low overhead, and an experience and skill base which allowed me to do this work without having to pay designers, developers, content writers, or SEO specialists. I do all these things myself, as a virtual one-man agency, which helped keep costs low for the client.
The client vision is admirable and I am proud to have been able to bring it to fruition. Please check it out at www.shdlearning.com and join in by creating a free member account if you have an interest in digital photography! Since the site is in soft launch, you can be among the first to gain publicity and promotion for your work, including a free online gallery showcasing your photography!
Science tells us that EVERY HEALTHY BRAIN has a biological gatekeeper called a Reticular Activating System, (RAS) to help it be alert to danger or opportunity while otherwise staying focused on the task at hand.
The RAS works much like an executive assistant to handle the myriad details of life on well-trained autopilot until something comes along that might need higher level attention or judgment.
Take the blink reflex for example. If a flying object is moving away from you, while you are typing on your keyboard or driving, some part of your brain decides it’s probably not important, and you may not even notice it.
But it something is coming at your head quickly, or barreling toward your car, you will blink, duck, or swerve to safety first and think later.
As if distraction and channel noise weren’t enough…
“Selective Attention” is based on a biological defense and survival mechanisms that help us ignore unimportant stimuli so we can accomplish important tasks.
Which Marketing Messages Are IGNORED – And Why: If you ARE NOT in the car market when a car ad or billboards crosses your sensory realm, you are likely not to notice, even though they are all around you many times per day.
This is because when a car ad makes its way into your sight path, the RAS gatekeeper in your brain will reject further processing without you even being tempted to pay it any attention.
Which Marketing Messages ARE NOT IGNORED – And Why: On the other hand, if you are in the car market, the RAS gatekeeper system will be help you collect visual or auditory signals about car buying on to conscious attention which can result in interest, desire, or action.
How To Get Past The “RAS” Gatekeeper System:
Brain Science has proven that the RAS system works twice as fast when evaluating unexpected, fast-moving, or emotionally charged stimuli as compared to logical stimuli while deciding what to block out or pass it to the conscious mind. Logical stimuli such as words or sounds or images in which we have no immediate interest based on danger level, current desires, or task focus are handled a lot slower, if at all.
This means your message must hit a hot button in the first second or two by launching a sensory grenade about danger, emotion, opportunity, or task at hand that is of immense interest to your target audience.
One of my personal favorite soft sell visuals is an image of a puppy playing with a crawling baby… next to a box of disposable diapers…
This works because new parents are tuned into cuteness of babies of all kinds, and are immediately alerted to potential danger with an animal running toward a baby… and these new parents need disposable diapers… So the RAS tells them to pay attention. Get it?
Consider that an emotionally charged, exceptionally beautiful, fast-moving, scary, or out of context visual of an emotionally charged concept, like a talking gecko lizard, a house on fire, or gopher stealing a diamond ring from a golf cart will probably get conscious attention when a direct rational question such as, “Do you have enough insurance” would not.
Getting the RAS Gatekeeper to Cooperate In Gaining Audience Attention
To get your marketing message past the RAS you need to present a fast-moving or emotional stimuli before sending the message. It doesn’t even have to be related. Out of context visuals are popular in advertising for this reason. You can build logic in after gaining attention so that your message can proceed to creating interest, desire, and action.
Well crafted surprising or unexpected videos, still images, or audible stories addressing fears, survival, latent desires or current interests in target market demographically or psychographically segmented targeted market work best to get the gatekeeper RAS system to pass the event to the level of attention so it can receive conscious evaluation.
Does Your Marketing Message Delivery Style and Creative Accomplish This? Does Web Site Home Page, Landing Page, Do This?
If not, get some help and you will get better results!
Multiple studies prove that if your page takes too long to load, visitors will click off and go find some other site to browse, join, subscribe to, or buy from!
What you save in monthly cost on inexpensive hosting is destroyed by lost engagement, lost lead generation, and lost sales!
What is the value of a customer in your business? Think about that for a few minutes. Then tell me you are saving money on the hosting service you have now….
See SAME SITE Load Times At Right for a WordPress Web Site Design / WordPress Web Site Development / and WordPress Web Hosting Client of ours.
This WordPress Web Site was Independently Tested On a “Pretty Good Server” and Our New TURBO Charged Server.
It experienced almost a 400% page load time improvement when moved to our TURBO Charged server.
BTW: This is a new, pre-launch, complex WordPress Membership Community Web Site For Music Industry Professionals with Full Page Sliders, Industry Directory, Membership, Member Music Upload, Member Social & Community features For Musicians.
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