ARE CUSTOM CODED WORDPRESS THEMES A GOOD IDEA?

ARE CUSTOM CODED WORDPRESS THEMES A GOOD IDEA?

CUSTOM CODED WORDPRESS THEMES ARE TRAPS.   “Custom Coded” Themes are Different than “Customized” Themes.  Customized Themes are Great Ways to Stand Out.  But Custom Coded Themes Create High Cost for Editing and SEO/PPC Work For Life of Site. They Even Cause Security Risks, Slower Business Growth, and More. Delayed results and long term cost are the reasons almost nobody recommends the custom theme approach for…

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Will SEO Strategies Involving Keyword Repetition Hurt Your Search Engine Rank?

Will SEO Strategies Involving Keyword Repetition Hurt Your Search Engine Rank?

A reader on Quora asked the following question: Why does Google penalize excessive uses of the same keyword/terminology on the same webpage? https://www.quora.com/Why-does-Google-penalize-excessive-uses-of-the-same-keyword-terminology-on-the-same-webpage  I answered as follows: NO! NO! NO! REPETITION is NOT the same as DENSITY!   Using Keywords OFTEN and CORRECTLY is still a winning strategy. Every page should have a reason to exist. SEO Work makes that reason clear to search engine…

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What is More Important, SEO, Website Design, Website Content, or Marketing Strategy ?

What is More Important, SEO, Website Design, Website Content, or Marketing Strategy ?

Q:   What is More Important, SEO, Website Design, Website Content, or Marketing Strategy ? A:   “That Depends…” It would be important to remember why you have a website in the first place.  You want more people to know about your business… right? Not only do you want them to know about the business, but you want them to become customers.  So… how do you use…

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What is Web Development and Why Is There a Contract?

What is Web Development and Why Is There a Contract?

What is Web Development and What Does a Web Developer Do?  A web developer, also referred to as a programmer, works with clients to create designs and work primarily on the client’s website development. A web developer is usually an independent contractor or freelance web designer hired by a business to complete their website and improve their online presence. Web developers are well-versed in complex…

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What is the Difference Between Marketing and Marketing Communication

What is the Difference Between Marketing and Marketing Communication

Marketing is about Consumer Needs, Not About Your Company Marketing is a discipline that should inform EVERYTHING in the organization, top down. A common definition of Marketing includes the need to address the 4 P’s of Product, Price, Place, Promotion. Some current approaches add a 5th P, which is People. Marketing activities are based on deciding why the organization exists in the first place. Marketing…

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Nearly A Million WordPress Sites Targeted in Attacks Since May 3rd

Nearly A Million WordPress Sites Targeted in Attacks Since May 3rd

Important News Breaking For WordPress Site Owners: WordFence Threat Intelligence Team has been tracking a sudden and dramatic uptick in attacks targeting plugin and theme vulnerabilities. The campaign began on April 28, 2020 and increased to target nearly one million WordPress sites. Due to the sheer volume and variety of attacks and sites that we have seen targeted, your site may be exposed to these…

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What is “Marketing”? Hint: It’s NOT SALES!

What is “Marketing”? Hint: It’s NOT SALES!

What is Marketing?  Is It More than Selling? Hint:  Start With A Deep Dive on Why Your Company Exists! Loading… Somebody on LinkedIn recently asked me for advice for a startup.  I took a look at their company page and it appeared to me that they specialized in sales, although the word “marketing” comes up in the company profile as well.  A lot of companies…

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Coronavirus Hit Your Business? If Customers Stay Home ~ Help Them Order Online!

Coronavirus Hit Your Business?  If Customers Stay Home ~ Help Them Order Online!

Affordable eCommerce Website Design for Greater Toledo Area and the World! I provide eCommerce website Design that works! Deal directly with a small business owner like yourself. No salespeople, no committees, no ridiculous hourly rates. My low overhead allows great eCommerce Website Design work at less than half what others charge.

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How To Choose the Best SEO Provider for Your Business?

How To Choose the Best SEO Provider for Your Business?

What is the Best SEO Provider for Your Business? How Do You Choose? The best SEO service provider is one that can rank their own website for search terms like organic SEO, organic SEO provider, or organic SEO service. You might want to also spell out SEO as Organic Search Engine Optimization. SEO for Nationwide or Global Audiences If your audience is nationwide or global, then…

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How Long Does It Take To Build a Website?

How Long Does It Take To Build a Website?

Can You Do It Yourself for Website Design?  How Long Does It Take? Whether you want to try building your own website, or want professional help, the information below will give you some idea of the work involved.  Honestly, unless your needs are simple, and/or you have design and writing experience, you would probably be better off hiring at least the initial design.  This way you…

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