Category: Marketing Strategy

Digital Marketing Strategy: Website Design, Image Choice, Visitor Buy Cycle Stages

Website Visitor Engagement: Why Website Design Must Engage Website Visitor Needs At Every Buy Cycle Stage

Website Visitor Engagement: Why Website Design Must Engage Website Visitor Needs At Every Buy Cycle Stage How to choose the right image: Discovering challenges, desires, and motivations   [caption id="attachment_3104" align="alignright" width="500"] Digital Marketing Strategy: Website Design, Image Choice, Buy Cycle[/caption] In my last blog post, I addressed the importance of visual images in helping website visitors move from their current stage in the buy cycle to the next one, no matter which stage they are in when they arrive at your website.   In this post I continue to discussion of addressing the buy cycle stage of your visitors, whether...Read More
Digital Marketing Images Drive Website Design For Measurable Results

Crucial Digital Marketing Role of Visual Images In Creating Website Visitor Engagement

Crucial Digital Marketing Role of Selecting The Right Images For Your Website "Website visitors "read" images faster than copy.  Then the brain make a split second decision whether or not this website holds the promise to meet a need.  If so, a desire to know more is passed along to the conscious mind for further action toward investigation and action." Lonn Dugan, BIG Marketing Solutions LLC OK, so that is my simple theory of cognitive engagement in Digital Marketing.  For another detailed opinion, consider this white paper and infographic from Wordstream... Why are images so important? Humans respond to and...Read More

Can a Sound Marketing Plan Produce Success on Autopilot? 

Can a Sound Marketing Plan Produce Success on Autopilot? Success doesn't happen by accident.  At least not usually!  Most small business owners have a business plan... in their head. Or somewhere around the seat of their pants : ) Doing your business planning or marketing plan in writing is much more powerful than keeping it in your head.  A written plan can be shared, bought into by stakeholders, guide during unexpected events - even if you are not personally involved in day to day decision-making on the front line with supply chain or delivery chain partners.  How do others recognize...Read More
Online Digital Photography Classes

Incredible Freemium Digital Photography Lesson Site with Social Components Ready To Launch!

A client site offering Freemium digital photography membership and an upgrade path to paid video-based photography lessons is ready for soft launch! [caption id="attachment_1229" align="alignright" width="500"] Toledo WordPress Web Site | Photography Classes | Social Features | | Member Profiles | Galleries | Messaging | Collaboration | Free Member Account Functionality & Paid Lesson Options | Nationwide [/caption] We are very proud to announce that www.shdlearning.com is ready for soft launch to fans of digital photography as well as those at any proficiency level from beginner to professional who would like to create a free member profile and gallery, share...Read More
Graph Of SEO Metrics That Count: How Being Visible In Search Engines Gets Clicks & Web Site Traffic

Graph of SEO Metrics That Count: How Search Engine Placement Gets Clicks & Web Site Traffic

[caption id="attachment_2831" align="alignright" width="300"] Now That's A Nice Looking Graph!  SEO Metrics That Count: Getting Clicks in Search Engines[/caption] Get The SEO Metrics That Count! Being Seen On Google Page One With Effective Search Engine Placement Gets Clicks & Web Site Traffic! If your web site is not on Page One at Google, you might as well be invisible. 70% of searchers never look past page one of search results. Being there is 70% of the battle, but being there AND being engaging gets the clicks. Which ad do you think pulls the most clicks in my own AdWords Campaign?...Read More
Marketing Styles In Toledo

The 7 Marketing Styles or Personas: Does Your Team Have Them All Covered?

The 7 Marketing Styles or Personas:  Does Your Team Have Them All Covered? Commentary and Excerpt Re Article in CMO Magazine:  "No Marketer Is An Island: Meet The 7 Personas Of The Modern CMO" Marketing as a discipline these days calls for a broad range of personal styles, temperaments, or personas.  Any CEO, Founder, Small Business Owner, or Marketing Manager may have strengths in more than one area.  But a weak spot can hurt your company's prospects for growth or market leadership.  Does your team have all the functions covered? This article will help you identify where your strengths are, and perhaps...Read More
Marketing Brain Science~ RAZ the RAS with Emotional Content To Gain Audience Attention

MARKETING COMMUNICATION & BRAIN SCIENCE: The Secret To Getting Audience Attention

MESSAGE CRAFTING:  How Marketers Can Get Prospects To Think & TAKE ACTION!    Science tells us that EVERY HEALTHY BRAIN has a biological gatekeeper called a Reticular Activating System, (RAS) to help it be alert to danger or opportunity while otherwise staying focused on the task at hand. The Gatekeeper of Conscious Attention The RAS works much like an executive assistant to handle the myriad details of life on well-trained autopilot until something comes along that might need higher level attention or judgment. Take the blink reflex for example.  If a flying object is moving away from you, while you are...Read More
WordPress Web Site Hosting Toledo

Slow Web Sites Cost More Than You Think!

Slow Page Load Times For Your Web Site Cost More Than You Think! [caption id="attachment_1543" align="alignright" width="728"] The SAME WEB SITE  ~  Before and After Moving To Our TURBO Charged Web Hosting Servers[/caption] Multiple studies prove that if your page takes too long to load, visitors will click off and go find some other site to browse, join, subscribe to, or buy from! What you save in monthly cost on inexpensive hosting is destroyed by lost engagement, lost lead generation, and lost sales! What is the value of a customer in your business?  Think about that for a few minutes....Read More
Wordpress Web Site Design Toledo

More #Technology And #Innovation in #Toledo

TNewTech Meetup Wishes You Happy Pi Day! Yes, there is a group of people who like learning about, discussing, and mingling with others interested in #Technology and Innovation in #Toledo! I hope to see all of your beautiful faces at tonight's meetup. (Yes, there will be pie.) You and I could have a great conversation about #Digital Marketing for Startups or Technology Companies, #Wordpress #Web Site Design, Wordpress Web Site Development, #Search #Engine #Optimization, #SEO, and/or whatever drives your hunger for sweet success! Don't have much of a sweet tooth?  Join us for some real food after the meetup at...Read More
Digital Marketing Blog

Marketing And Hot Water: Advice from Seth Godin

From Seth Godin, Author & Speaker on Marketing Topics: A Great Metaphor and Question From Seth's Blog Today:  March 8, 2017 When does the water get hot? If you want a hot shower, you'll need to turn on the hot water a bit before you step inside. It can take a while for the hot water to rise up and clear the cold water from the pipes. The thing is, though, that if you mistakenly turn the cold water tap instead, it'll never get hot. No matter how long you wait. Sometimes, it takes us too long to realize that...Read More