Q: What is More Important, SEO, Website Design, Website Content, or Marketing Strategy ? A: “That Depends…” It would be important to remember why you have a website in the first place. You want more people to know about your business… right? Not only do you want them to know about the business, but you want them to become customers. So… how do you use…
Marketing is about Consumer Needs, Not About Your Company Marketing is a discipline that should inform EVERYTHING in the organization, top down. A common definition of Marketing includes the need to address the 4 P’s of Product, Price, Place, Promotion. Some current approaches add a 5th P, which is People. Marketing activities are based on deciding why the organization exists in the first place. Marketing…
What is Marketing? Is It More than Selling? Hint: Start With A Deep Dive on Why Your Company Exists! Loading… Somebody on LinkedIn recently asked me for advice for a startup. I took a look at their company page and it appeared to me that they specialized in sales, although the word “marketing” comes up in the company profile as well. A lot of companies…
What’s the Best Way to Manage and Train Freelancers or Employees? Hint: Start With A Deep Dive on Why Your Company Exists! Somebody recently asked me for advice for a startup regarding freelancer and employee training and management. I took a look at their company page and it appeared to me that they specialized in sales, although the word “marketing” comes up in the company…
Neil Patel, a thought leader in the SEO space, said it so well, in a recent video, that I am posting the transcript for the benefit of my SEO clients. Source: https://www.youtube.com/watch?v=wc_uo1prLg8 How Long Does SEO Take to Work For a New Website? “This is by far my most frequently asked question that I get, “Hey Neil, my website is new and I’m still not…
I Fielded a Marketing Question on Another Forum Recently. You may not be selling anything related to the product in question, but my answer applies to all businesses. Read on! Q. ) “How Can I Educate Potential Customers To Buy My Antimicrobial Copper? “The product is an Antimicrobial Copper coating that can be applied to common household metal surfaces like doorknobs, faucet handles, and…
What is the Best SEO Provider for Your Business? How Do You Choose? The best SEO service provider is one that can rank their own website for search terms like organic SEO, organic SEO provider, or organic SEO service. You might want to also spell out SEO as Organic Search Engine Optimization. SEO for Nationwide or Global Audiences If your audience is nationwide or global, then…
Do Google Ads Work For Realtors or Real Estate Teams? Earlier this year, a leading Toledo Real Estate Team wanted to enter a new market area. A Google Ads campaign was created and managed around SEO research and buyer interests generated traffic and leads. We started in March and ended in August. Every month got stronger! A picture is worth a thousand words, so here…
Can Your WordPress Website Provider Rank Themselves At Top on Google, Yahoo, and Bing… All at the Same Time! This website, my own website for my digital marketing services, for my company BIG Marketing Solutions LLC is currently ranking #1 – 3 on Google, Bing, and Yahoo for keywords like toledo wordpress website design. Can your SEO provider or local search provider do this for…
What Is The BEST Size SEO Agency for YOUR Company to Get You On Google Page One Search Results? Spoiler Alert: I think small SEO agencies do better work. Here’s Why: Large agencies are slower, cost more, and assign the work to mediocre hacks for the most part. “Eagles Don’t Flock” Maybe you have heard this before? The bigger the SEO agency, the more salespeople…
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"With years of marketing and consulting prowess, Lonn is the best...both professionally and personally. From web site building, to web hosting, to training & developing, to strategizing, to user-friendly tutorials...you name it. I refer all of our clients to use Lonn."
Gregory Haage, M.A., President, UP FRONT Development:
"Lonn demonstrates exceptional technical expertise, being ahead of developing trends in online marketing... his expertise and knowledge is priceless to stay in 'the know'."
Dawn Blades, Whole Systems Thinking Multidisciplinary:
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John Mangas, Broker/Co-Owner at RE/MAX Preferred
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"Lonn has always been a man of vision, and that vision has carried over into his abilities to work with all types of people. Lonn's expertise in marketing and advertising is tremendous, and his professionalism is above reproach. I would highly recommend Lonn to anyone needing his services."
Carol Smith, Photographer - Casmi Photography
"Lonn is one of the brightest people I know, he is well organized and results driven. He can master highly complex technical projects that require skills from multiple disciplines. In addition, he has outstanding communication skills. He worked on some very large projects for me, and was able to deliver outstanding results well under budget."
Steve Piller, VP of Advertising and Local Stations at Buckeye CableSystem
"Lonn is a passionate business leader who is an entrepreneur at heart. While working with Lonn on product development activities he kept the team moving forward while maintaining our core principles. His attributes include the ability understand new market opportunities as they are developing, a natural ability to ask hard questions at the right time and a desire to challenge the norm. I highly recommend Lonn to any forward looking company seeking a results oriented leader."
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"I had the pleasure of working with Lonn on a variety of technical projects. Lonn is a determined, organized and professional project leader and paid close attention to identifying the results to be achieved. He found it easy to keep track of the technical details and was not shy in providing necessary feedback and suggestions as he saw fit."
Mark Ghosh, MS, MBA, ITIL, SCP, Manager of Applications Development;
Buckeye Broadband; Board of Directors, WordPress Foundation
"I had the pleasure of working with Lonn for several years in different capacities. He has always been Professional and Personable. Lonn has always provided and delivered the services he promised. Our Realtors enjoyed working with him Lonn is very respected by all who know him and is always welcome in our offices."
Kathy Kuyoth, Broker/Co-Owner at Re/Max Preferred Associates
"I have worked with Lonn Dugan in the past and have found him to be a very honest hard working individual. He has over 15 years of online experience."
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Gloria Losie, Broker, Solid Source Realty Ga, LLC:
It has been a pleasure working with Lonn and "Big Marketing Solutions". His professionalism and expertise in web site development and SEO optimization has had a direct effect on our bottom line. We are greatly appreciative for the quick response to our questions and concerns, and for the timely completion of projects. We've received results much faster than anticipated!
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