Digital Photography, Event Photography, Event Video Production:
Website page load speed is CRITICAL to audience engagement, lead generation, lead conversion and sales. Consider the following Infographic from the folks at wp engine:
At BIG Marketing Solutions we provide website designs that load fast! Our web hosting platform includes turborcharged “lightspeed” server technology. And we optimize images for fast page loads.
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We just launched a new Classified Ads Site serving Africa! Whatever, wherever you want to sell today… We can help!
In my last blog post, I addressed the importance of visual images in helping website visitors move from their current stage in the buy cycle to the next one, no matter which stage they are in when they arrive at your website.
In this post I continue to discussion of addressing the buy cycle stage of your visitors, whether that stage is Attention, Interest, Desire, or Action (AIDA). In that article, it is established that visual images that create rapid emotional responses are the very best at creating Attention and Interest for prospects in the early stages of the
It has been established by science that visual images that create rapid emotional responses are the very best at creating Attention and Interest for prospects in the early stages of the buy cycle, while images that offer solutions to pain or satisfaction of desire will appeal to prospects in the later stages of the buy cycle.
In this example, the image reminds prospects of pain points in their business in the hope of inflaming desire to solve a problem. Once again we turn to a recent article from wordstream:
Consider your prospect’s state of awareness
Not all landing page visitors are similar, and different prospects are at different stages of the buying cycle.
- Unaware – This is a type of visitor who hasn’t realized yet that she has a problem that needs solving.
- Pain-Aware – This type of visitor is aware of the pain, but hasn’t actively started looking for a solution. Many times, this type of visitor isn’t aware any solution exists.
- Solution-Aware – At this stage, your prospect has started searching for solutions; she knows what result she’s looking for but hasn’t necessarily heard of you yet. This prospect is looking at a wide range of solutions and is considering them all.
- Product-Aware – This stage is when your landing page visitor has heard of you, is considering your solution, and has narrowed her search down. However, she isn’t 100% convinced yet you are the right solution for her. This is when the visitor spends more time getting to know your features, benefits, and offerings.
- Most Aware – At this stage, your prospect has more or less decided to go with your solution. Usually, this prospect spends more time evaluating your pricing and the packages you’re selling.
Once you understand the state of awareness of your prospects, it’s easier to write copy for them, choose images, and essentially, design an entire page that addresses their state of awareness.
Case Study: (Are You Selling FINE ART or Wall Decals?)
Image Strategy #2: The Desired Outcome:
Instead of showing an image of your solution or product, a good example of using emotional targeting in your images is by showing prospects the outcome of their purchase – the desired result.
In the example below, we helped an ecommerce site selling decals and custom stickers optimize their homepage. The original variation below featured the specific decals and stickers customers can use to decorate their home, used a stock photo of a random guy on the page, and lacked personalization. In short, it didn’t show prospects what a decal might look like in their home.
The original landing page
In the variation we created, we used visuals that portrayed the desired result – a beautiful, serene home with great decor and a sense of ease. Our goal was to show the customer she can decorate her home easily, with little effort and see great results. Additional changes included emphasizing the search bar, and removing roadblocks such as the rotating slide images, the bullets and the amount of calls to action.
The more emotional variation we tested
Our changes increased conversions by 550% for our client (emphasis added).
At this point you’re probably asking yourself: “How do I know what the current and desired feeling of my prospects are?” Well, the answer is – RESEARCH.
It is important to make sure your on-page and off-page SEO and or PPC efforts attract clicks from prospects in each stage in the buy cycle – ONE AT A TIME…. and sends them to the right landing page! Good website design and seo strategy inform tactical execution for better results. We help YOU CHOOSE the buy cycle of the prospects you attract, and move them through the stages of the buy cycle. If they are not ready to act yet, your website can make a good impression, make a friend and collect an email address of a visitor to periodically nurture them along the path toward becoming a customer!
If you want to be more intentional about the kind of website visitors you attract, and how you move them through the buy cycle, “BY DESIGN”, I can help you with that!
We are very proud to announce that www.shdlearning.com is ready for soft launch to fans of digital photography as well as those at any proficiency level from beginner to professional who would like to create a free member profile and gallery, share photos, and participate in ratings and critiques among fellow photographers as well as upgrade to paid lessons to learn how to take better photos!
We brought this project in for about much less than the $5000 to $10,000 other developers may have charged for such a site. It was broken beyond repair when we started work on it due to the previous developer not following best practices in WordPress web site design and development. My low overhead, and an experience and skill base which allowed me to do this work without having to pay designers, developers, content writers, or SEO specialists. I do all these things myself, as a virtual one-man agency, which helped keep costs low for the client.
The client vision is admirable and I am proud to have been able to bring it to fruition. Please check it out at www.shdlearning.com and join in by creating a free member account if you have an interest in digital photography! Since the site is in soft launch, you can be among the first to gain publicity and promotion for your work, including a free online gallery showcasing your photography!
Being Seen On Google Page One With Effective Search Engine Placement Gets Clicks & Web Site Traffic!
If your web site is not on Page One at Google, you might as well be invisible.
70% of searchers never look past page one of search results.
Being there is 70% of the battle, but being there AND being engaging gets the clicks.
Which ad do you think pulls the most clicks in my own AdWords Campaign?
Enlarge an image by clicking it.
The Great Lakes is a sensitive ecosystem, especially in the Western Basin of Lake Erie, which supports the most important fishery in the Great Lakes Region!
We need to protect our drinking water, the economies that depend on the Great Lakes, and the entire environmental ecosystem involved!
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