MESSAGE CRAFTING FOR ATTENTION: How Marketers Get Prospects To Think & TAKE ACTION! Science tells us that EVERY HEALTHY BRAIN has a biological gatekeeper called a Reticular Activating System, (RAS) to help it be alert to danger or opportunity while otherwise staying focused on the task at hand. As the Gatekeeper of Conscious Attention, the RAS works much like an executive assistant to handle the myriad…
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